Penerapan Self Service Technology ATM terhadap Kepuasan Pelanggan (Studi di Bank Mandiri Semarang)

Authors

  • Yohan Wismantoro Wismantoro Fakultas Ekonomi dan Bisnis

Abstract

Information technology can be seen in all aspects of life, both in business activities and in social life. This study aims to determine the ease of use factor, convenience and performance together against the perceived satisfaction of bank customers. Population in this research are the customers Bank Mandiri Semarang with convenience sampling methods of 100 responden. Analysis tools used in this study is regression analysis. The research proves that ease of use, convenience variables, and performance positively proven and significant effect on satisfaction

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Published

2014-11-10

How to Cite

Wismantoro, Y. W. (2014). Penerapan Self Service Technology ATM terhadap Kepuasan Pelanggan (Studi di Bank Mandiri Semarang). Jurnal Penelitian Ekonomi Dan Bisnis, 21(2). Retrieved from https://publikasi.dinus.ac.id/jpeb/article/view/561

Issue

Vol. 21 No. 2 (2013): MEDIA Ekonomi & Teknologi Informasi

Section

Articles

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The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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