TEORI JANGKAR SEMANTIK PADA WARNA SERTA PENERAPANNYA PADA FOTOGRAFI IKLAN

Authors

  • Daniar Wikan Setyanto Universitas Dian Nuswantoro Semarang

DOI:

https://doi.org/10.33633/ja.v1i2.2688

Abstract

AbstrakPenelitian ini merupakan wahana titik balik (back to basic), di mana kita akandibukakan kembali tehadap pentingnya elemen warna dalam aplikasi seni rupa.Penelitian ini berusaha mengungkapkan warna sebagai bagian dari fenomena tandasecara khusus penerapanya di desain komunikasi visual. Pemahaman ulang (yanglebih dalam) mengenai warna meliputi psikologi warna, makna warna, dan proseswarna menjadi makna. Penelitian ini memperkenalkan teori â€jangkar semantik†yangmerupakan sebuah metode dalam membedah makna warna. Penelitian inimenggunakan sampel warna merah yang diaplikasikan pada karya desainkomunikasi visual namun dalam implementasinya nanti teori jangkar semantik jugabisa digunakan pada warna lainnya. Kata kunci: Warna, jangkar semantik, semiotika, iklan, Desain Komunikasi VisualAbstractThe study is a step backward point (back to basic), about the importance of color elements in the application of visual art. This research will reveal colors as part of the sign phenomenon specifically its application in visual communication design. Reunderstanding (deeper) about color includes colorpsychology,colormeaning,andcolorprocessinto meaning.Thisstudy introducesthe "semanticanchor"theory,whichis a methodof uncoveringcolormeanings.Thisstudyusesredas a samplethatis appliedto visualcommunicationdesignworkbut in its implementationlaterthesemanticanchortheorycanalsobe usedinother colors.Keywords: Colors, Semantic Anchor, Semiotic, Visual Communication Design 

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Published

2019-07-23

Issue

Vol. 1 No. 2 (2018): Agustus 2018

Section

Articles

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