IMPLEMENTASI STRATEGI MARKETING MIX PADA PRODUK PEMBIAYAAN DI KOPERASI BERBASIS SYARI’AH (STUDI DI BMT MITRA USAHA UMMAT YOGYAKARTA)

Authors

  • Hendri Hermawan Adinugraha Fakultas Ekonomi dan Bisnis

Abstract

Pengakuan akan pentingnya konsep marketing mix bagi BMT mulai familiar semenjak di keluarkannya beberapa paket kebijakan deregulasi koperasi oleh pemerintah melalui Kementrian Koperasi dan UKM. Sehingga stakeholder BMT dituntut untuk berbuat lebih baik, seperti peningkatan kualitas pelayanan, perluasan berbagai jenis jasa, menciptakan berbagai instrumen syariah baru dan inovasi produk pembiayaan baru.

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Published

2015-02-23

How to Cite

Adinugraha, H. H. (2015). IMPLEMENTASI STRATEGI MARKETING MIX PADA PRODUK PEMBIAYAAN DI KOPERASI BERBASIS SYARI’AH (STUDI DI BMT MITRA USAHA UMMAT YOGYAKARTA). Jurnal Penelitian Ekonomi Dan Bisnis, 1(2). Retrieved from https://publikasi.dinus.ac.id/index.php/jpeb/article/view/651

Issue

Vol. 1 No. 2 (2013): MEDIA EKONOMI & TEKNOLOGI INFORMASI

Section

Articles

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