ANALISIS HUBUNGAN SALURAN DISTRIBUSI TERHADAP KINERJA PEMASARAN

Authors

  • Erlin Dolphina Universitas Dian Nuswantoro Semarang Jalan Nakula I No. 5-11 Semarang

Abstract

Kerjasama merupakan aspek penting dalam hubungan saluran distribusi yang penerapannya harus didasari dengan kepercayaan dan didukung pula dengan komunikasi kedua belah pihak dengan baik dan lancar. Dalam mengembangkan komitmen juga harus diperhatikan pula sikap yang saling menguntungkan. Terutama kebijakan perusahaan perlu memperhitungkan untung rugi kedua belah pihak. Hal ini akan membuktikan bahwa sebenarnya perusahaan Juga mempunyai rasa kepedulian terhadapkelangsungan hidup distributor dan menganggapnya sebagai mitra kerja.Kata kunci: saluran distribusi, kinerja, pemasaran

Downloads

Published

2011-09-01

How to Cite

Dolphina, E. (2011). ANALISIS HUBUNGAN SALURAN DISTRIBUSI TERHADAP KINERJA PEMASARAN. Jurnal Penelitian Ekonomi Dan Bisnis, 17(2). Retrieved from https://publikasi.dinus.ac.id/index.php/jpeb/article/view/268

Issue

Vol. 17 No. 2 (2011): Media Ekonomi dan Teknologi Informasi

Section

Articles

License

Authors who publish with this journal agree to the following terms:
  1. The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions. 
  2. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
  5. Creative Commons License
    This work is licensed under a Creative Commons Attribution 4.0 International License.  Which means you are free to:
    • Adapt — remix, transform, and build upon the material for any purpose, even commercially.