FACTORS OF AFFECTING TOURIST VISITING DECISIONS AT CULINARY TOURISM DESTINATIONS IN YOGYAKARTA
Abstract
Tourist’s visit is influenced by many factors in supporting the creation of a decision, including visiting culinary attractions. The purposes of this study are to determine the factors that influence the decision of tourists to visit culinary tourism destinations and to find the most dominant factors that influence the tourist’ visit decision. This study uses quantitative-based data by using survey research methods. The research locations are in 3 locations, including Malioboro Terrace 1 and 2, Yogyakarta Palace Complex, and the street vendor center on Jalan Mangkubumi Yogyakarta. This study was conducted for 2 months (February-March 2022). The data collection technique used in this study was questionnaire which are addressed to 100 tourists who were selected randomly. The results of the study provide an illustration that the product, price, promotion, and location factors significantly have an influence on the decision to visit tourists. This study shows that the product factor is the most dominant factor that has an influence on the tourists’ decision to visit. The main implication of this research could be an opportunity to improve culinary tourism products to increase tourist visits.Keywords: culinary tourism; factors; influence; tourists’ visit decisionsReferences
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