UNCLLE (Undergraduate Conference on Language, Literature, and Culture)

COVER UNCLLE 2024

2024-08-06T02:38:19+00:00

COVER UNCLLE 2024

CHARACTER PERSONALITY FORMATION OF ISLA IN ANIME PLASTIC MEMORIES

2024-04-28T00:24:34+00:00

The discussion of this research is the formation of the character Isla, which is an artificial intelligence (AI) in the anime Plastic Memories, which is an anime released in 2015. The purpose of this research is to describe the process of forming the character Isla, who is an AI in the anime Plastic Memories. This research uses a qualitative descriptive method, which is an approach that aims to explain the data as it is without manipulation. The theory used in this research is Carl Rogers' Personality Theory, which focuses on the formation of personality in the character Isla, who is an artificial intelligence (AI) in the anime Plastic Memories. The purpose of this study is to examine the role of positive regard, self consistency and congruence, and self actualization in the formation of Isla's identity as an AI. The results of the analysis show that elements such as: positive regard, self consistency and congruence, and self actualization contribute significantly to the development of Isla's AI character in the anime Plastic Memories.
Keywords: personality theory, carl rogers, personality formation, plastic memories, artificial intellegence.

CHARACTER DEVELOPMENT OF THE MAIN CHARACTER “ROBOT JUUDO” IN THE ANIME MOVIE DORAEMON SHIN NOBITA TO TETSUJIN HEIDAN: HABATAKE TENSHINTACHI-PSYCHOANALYSIS ERIK H. ERIKSON

2024-04-28T10:29:05+00:00

The discussion of this research is the character development of the main character of the robot "Juudo" in the Movie Doraemon Shin Nobita to Tetsujin Heidan: Hanbaatake Tenshitachi which is a Doraemon movie series released in 2011. The purpose of the study is to describe the character development of the main character in the Anime Movie Doraemon Shin Nobita to Tetsujin Heidan: Hanbaatake Tenshitachi. This research uses a qualitative descriptive method, which is an approach that aims to describe events in depth and detail. The theory used in this research is Erik H. Erikson's character development which includes eight stages, namely the first stage is trust versus distrust, the second stage is autonomous versus shy and hesitant, the third stage is initiative versus guilt, the fourth stage is perseverance versus inferiority, the fifth stage is ego identity versus role doubt, the sixth stage is intimacy versus isolation, the seventh generativity versus stagnation, the eighth stage is integration versus disappointment. The results showed that the main character only experienced stages one to five.

Keywords: psychoanalysis, erik h. erikson, character development, movie doraemon shin nobita to tetsujin heidan

EMOTIONAL INTELLIGENCE OF AI CHARACTER VIVY IN THE ORIGINAL ANIME VIVY: FLUORITE EYE'S SONG

2024-04-28T10:15:01+00:00

Abstract: The discussion in this study is about the formation of emotional intelligence in AI characters in a literary work. The research data source is taken from the anime Vivy: Fluorite Eye's Song which is an original anime from Aniplex. The purpose of this study is to describe the formation of the emotional intelligence of an AI character named Vivy who is the main character in the anime Vivy: Fluorite Eye's Song. This research uses a qualitative descriptive method, namely by utilizing qualitative data that has been obtained and then described descriptively. The theory used to analyze is the theory of psychological analysis according to Goleman. The result of the research that has been done is the discovery of 5 elements of the formation of emotional intelligence in Vivy's character such as self-awareness, self-regulation, motivation, empathy, and social skills.

Keywords: goleman, emotional intelligence, psychoanalysis, vivy: fluorite eye's song

TRANSLATION PROCEDURES USED IN CULTURAL CATEGORIES OF “THE SCHOOL FOR GOOD AND EVIL” MOVIE

2024-05-13T15:23:44+00:00

Translation is a process of expressing meaning, idea or text messages from one language to another, involving an adaptation to the cultural aspects. In the context of translation, culture specific poses a challenge as it may not have a direct equivalent in another language. Cultural traditions and languages play a significant role in the world of translation, especially when dealing with literary works such as short stories, novels, poems, and movies. Translation procedures are the appropriate steps or methods that translators use to convert a source language into a target language. This study aims to identify the translation procedures of cultural expressions used in movie subtitles. The method used in this study is descriptive qualitative, since it aims to know and describe the cultural expressions being studied in the context of the movie “The School for Good and Evil”. The researcher used Peter Newmark’s translation procedure as a translation strategy to examine the data. Based on analyzed the results and discussion in this study, there are 22 cultural words found in the movie. The most frequent cultural category is material culture, and the least is ecology. The mostly used of translation procedure is transference and the least procedure is shifts or transpositions.

Keywords: cultural categories, cultural words, translation procedure

TRANSFORMATION OF THE MANGA ITO JUNJI COMPILATION 3: SOUICHI’S CONVENIENT CURSES CHAPTER 7 INTO THE ANIME ITO JUNJI COLLECTION EPISODE 1: SOUICHI’S CONVENIENT CURSES

2024-05-13T01:38:30+00:00

The discussion in this research revolves around the “Transformation of the Manga Ito Junji Compilation 3: Souichi's Convenient Curses Chapter 7 into the Anime Ito Junji Collection Episode 1: Souichi's Convenient Curses”. Both the manga and anime tell the story of a boy with strange and terrible powers to curse someone. The purpose of this research is to describe the changes that occurs during the transformation the Manga Ito Junji Compilation 3: Souichi's Convenient Curses Chapter 7 into the Anime Ito Junji Collection Episode 1: Souichi's Convenient Curses. The method in this research is a qualitative descriptive approach, which is generates descriptive data in the form of written words and sentences. Based on the analysis results, it can be concluded that various reductions, additions, and changes were made between the Manga Ito Junji Compilation 3: Souichi's Convenient Curses Chapter 7, and the Anime Ito Junji Collection Episode 1: Souichi's Convenient Curses.

Keywords: ecranization; manga; anime; transformation

THE NEED TO SEARCH FOR MEANING OF LIFE IN THE FIGURE OF SHO IN THE ANIMATION THE SECRET WORLD OF ARRIETTY

2024-05-11T13:06:09+00:00

This research discusses the need to search for meaning in life on the figure of Sho in the animation The Secret World of Arrietty based on the psychoanalysis theory by Erich Fromm. The method was descriptive qualitative, by observing and classifying the data. The data analysis includes data reduction, display, interpretation, and conclusion. The data was from dialogues collected from the scenes in The Secret World of Arrietty animation. Based on the analysis, Sho has five needs, which include relatedness, rootedness, frame of orientation, unity, and frame of devotion.

Keywords: meaning of life, needs, psychoanalysis

SOCIAL CRITICISM OF JAPANESE WORK CULTURE IN THE LYRICS OF BLACK OR WHITE BY KANNONZAKA DOPPO

2024-05-11T13:06:11+00:00

This research is a social criticism of the company system for treating salarymen. The purpose of the research is to find social criticism of the reality of corporate treatment of salarymen in Japan contained in the lyrics of the song Black or White, sung by Kannonzaka Doppo. The method used in this research is the descriptive analysis method to describe the social reality that occurs in the salaryman. The data source used in this research is the lyrics of the song Black or White by Kannonzaka Doppo. The research approach uses Roland Barthes' theory to find the second and third meanings in the song lyrics. The data collection techniques used in this research are documentation, literature study, and internet searching. The data analysis technique is descriptive with a qualitative approach that includes the steps of categorization and interpretation of denotation, connotation, and myth. The results of the research on the lyrics of the song Black or White show social criticism of the reality that occurs to salarymen. (1) criticism of the imbalance between excessive working hours and unequal salaries; (2) social criticism of the abuse of power as a forerunner of harassment; and (3) social criticism of the psychological impact that occurs on workers.

Keywords: Roland Barthes, salaryman, Kannonzaka Doppo, social criticism, work culture.

PSYCHOANALYSIS: NEUROTIC NEEDS OF "SHIGEO KAGEYAMA" IN THE MANGA MOB PSYCHO 100

2024-05-16T12:43:06+00:00

The discussion in the research on the neurotic needs of Shigeo Kageyama, the protagonist character from the Japanese webcomic Mob Psycho 100. Shigeo is portrayed as a teenager with psychic abilities who is still going through his puberty phase. The aim of this research is to describe Shigeo's neurotic needs using Karen Horney's psychoanalytic theory. The research method used in this study is qualitative descriptive research method, which is a research method that utilizes qualitative data and is described descriptively. Based on the analysis results, it is known that Shigeo's needs include the need for affection, a partner, life restrictions, and personal achievement, etc.

Keywords: horney, mob, neurotic, needs, psychoanalysis

HIERARCHY OF NEEDS OF THE CHARACTER MASH BURNEDEAD IN THE ANIME MASHLE: MAGIC AND MUSCLES

2024-05-10T22:15:39+00:00

This research is about the Hierarchy of Needs of the character Mash Burnedead in the anime Mashle: Magic and Muscles using Abraham Maslow's theory. Mashle: Magic and Muscles is an animation adapted from the manga series by Hajime Komoto and was first released on April 8 2023 by studio A-1 Pictures. The purpose of this research is to describe the hierarchy of needs of the character Mash Burnedead. The data in this research are scenes and dialogue excerpts related to the research theme. The results of the analysis enable five stages of the hierarchy of needs of the character Mash Burnedead based on Abraham Maslow's humanistic psychology theory, namely: psychological needs, safety needs, love needs, self esteem, and self-actualization.

Keywords: Hierarchy of needs, Abraham Maslow, Mash Burnedead

SOCIAL VALUES IN JAPANESE DRAMA GOOD DOCTOR (グッドドクター) BY TOKUNAGA YUICHI AND OKITA HARUKA (SOCIOLOGICAL STUDY OF LITERATURE)

2024-05-13T23:10:37+00:00

Abstract. This research discusses the analysis of social values in the Japanese drama series Good Doctor. This research aims to describe the social values of the Japanese drama series Good Doctor. The method used in this research is the qualitative descriptive method. The qualitative descriptive method is a method used to explore and understand the characteristics and qualities of a phenomenon. Data collection techniques in this research are observation and documentation, and the data used is taken based on excerpts of dialogue and scenes related to the research theme. This research uses Zubaedi’s social value theory, which includes sub-values, namely loves, which consists of the value of devotion, helping, kinship, loyalty, and caring; responsibility, which consists of the value of belonging, discipline, and empathy; life harmony which consists of the value of justice, tolerance, cooperation, and democracy. Based on the analysis results, it is known that the social values of the drama series Good Doctor include the values of love, responsibility, and life harmony.

Keywords: social value; sociological study of literature

PERSONALITY OF THE MAIN CHARACTER KAORU TONO IN THE ANIME NATSU E NO TUNNEL, SAYONARA NO DEGUCHI BY DIRECTOR TOMOHISA TAGUCHI

2024-05-05T18:11:12+00:00

Abstract. This research discusses the personality of the main character Kaoru Tono in the anime Natsu e no Tunnel, Sayonara no Deguchi by director Tomohisa Taguchi. The method used in this research is a qualitative method using approach Sigmund Freud's personality psychology theory. Sigmund Freud's personality psychology theory explains about id, ego and superego. The data used in this study are dialog utterances related to the main character Kaoru Tono in the anime "Natsu e no Tunnel, Sayonara no Deguchi" by director Tomohisa Taguchi. The data collection technique uses the listening method and note-taking technique. The research analysis technique is presented in several stages including data reduction, data display, data interpretation, and drawing conclusion. The results of this research show a personality description of the character Kaoru Tono who has a dominant id and ego.

Keywords: Personality; Psychoanalysis; Characters; Anime

USE OF VOICE OVER METHOD IN JAPANESE ONLINE LEARNING DURING THE PANDEMIC

2024-05-15T11:34:29+00:00

Abstract. During online learning during the Covid-19 pandemic, high school Japanese learners tend to find it difficult to improve their speaking skills. This makes teachers have to explore various learning methods that are considered appropriate, one of which is Voice Over (VO). This study aims to observe learners' perceptions of the effectiveness of the method used, as well as self-efficacy on students' speaking skills when learning Japanese by applying the Voice Over (VO) method. The participants of this study were 29 students of class X IPA SMA Bintara Depok. This study used descriptive qualitative method, by analysing data from questionnaires and interviews with students regarding the use of Voice Over (VO) in Japanese language learning. The result is that most students believe that the method can improve their speaking skills. The results of this study pave the way for high school Japanese language teachers to design more effective lessons to improve speaking skills by utilising existing technology.

Keywords: online learning, Japanese speaking skills, Voice Over (VO)

THE PSYCHOLOGICAL NEEDS OF WILLIAM JAMES MORIARTY FROM ANIME “MORIARTY THE PATRIOT” IN THE STUDY OF HENRY MURRAY’S PERSONOLOGY

2024-05-13T20:04:45+00:00

Abstract. This research is about the personality of the main character William James Moriarty in an anime film entitled “Moriarty the Patriot” directed by Kazuya Nomura. The purpose of this study is to obtain a description of the personality of the main character who has psychological needs. The method in this research uses descriptive qualitative. The approach used in this research is the theory of Henry Murray’s Personology Study. The data of this study are dialogue utterances in an animated film entitled “Moriarty the Patriot”. Data collection by observing, listening, and taking notes. The data analysis technique includes data reduction, data display, data interpretation, and drawing conclusions. The results of this analysis concluded that William James Moriarty has a personality that has psychological needs in the form of 5 needs, namely, Achievement (ambition to compete to outperform others), Aggression (punish and kill), Autonomy (to be free), Dominance (controlling other people’s environment and influencing by suggestion), Nurturance (helping weak people).

Keywords: Anime, Henry Murray, Nobility, Mystery

ANALYSIS OF JAPANESE MOTIVATION IN LEARNING ENGLISH WITH GARDNER'S THEORY OF MOTIVATION (CASE STUDY OF JAPANESE WORKER IN JAPAN)

2024-06-15T06:43:13+00:00

This study aims to know about the interest of Japanese to learn English. This study also demonstrates how Japanese people's perspectives are evolving and becoming more accepting of English. The research method used in this study is qualitative descriptive. The theory used for this study is the Theory of Motivation by Gardner, which is an instrumental motivation and integrative motivation. The data source for this research is a Japanese native who has been self-taught in English for a long time. The research result shows that the informant has integrative motivation. This is shown by the informant having an interest in English since junior high school. According to the informant, being able to speak a foreign language is exciting, and become a pleasant experience. In addition, the informant does not feel satisfied quickly with their English skills and had the desire to continue learning because, for them, learning languages is an endless thing.

THE IMPACT OF DISCRIMINATION AGAINST BLACK HAAFU IN JAPANESE ON YOUTUBE BY THE BLACK EXPERIENCE JAPAN: I KEPT TELLING HIM, I'M HALF JAPANESE, NOT A FOREIGNER

2024-05-13T20:04:29+00:00

Abstract. Haafu is a term used in Japan to refer to individuals who have a mixed ethnic or racial background, especially those who have one Japanese parent and one parent from a different country or culture. Discriminatory actions by Japanese society against black haafu individuals have significant repercussions, motivating the author to undertake this study. The author uses Fulthoni’s types of discrimination theory (2009) and the social anxiety theory from La Greca and Lopez (1998) to analyze the discrimination and impacts experienced by sources on YouTube by The Black Experience Japan: I Kept Telling Him, I'm Half, Not A Foreigners are Ark and Raimu. The research method used by the author is a descriptive qualitative method with the data source being the YouTube by The Black Experience Japan: I Kept Telling Him, I'm Half, Not A Foreigner. The results of this research prove that black haafu often receive types of verbal racial discrimination, such as being called "gaijin" or foreigners, "black monkeys", even being shouted at "just go back to your country!". This has an impact on the psychology of black haafu people, they experience social anxiety, such as stress, feeling uncomfortable, and even a decrease in self-confidence.

Keywords: black haafu, discrimination, japan, racial

SUBTITLING STRATEGIES OF MULAN'S UTTERANCES IN THE INDONESIAN TRANSLATION OF MULAN (2020) DISNEY+ HOTSTAR'S MOVIE

2024-05-15T16:05:13+00:00

This research is entitled Subtitling Strategies of Mulan’s Utterances in The Indonesian Translation of Mulan (2020) Disney+ Hotstar's Movie. This study aimed to identify the subtitling strategies in the subtitles of the Mulan (2020) movie. The author employed a descriptive qualitative method to analyze the subtitling strategies of Mulan’s utterances in the movie. The research focuses on English as the source language and Indonesian as the target language, employing Gottlieb’s (1992)
framework for classifying subtitling strategies. The analysis involved data collection, identification, classification, and concluding steps. The findings revealed 120 strategies corresponding to 120 utterances. The most frequently used strategy in Mulan’s utterances was the transfer strategy, constituting 45 (37.5%) data, followed by the paraphrase strategy with 35 (29.2%) data, and the deletion strategy with 19 (15.85%) data. Strategies with less than a 10% rate included imitation strategy with 10 (8.3%) data, condensation strategy with 8 (6.7%) data, expansion strategy with 2 (1.7%) data, and transcription strategy with 1 (0.8%) data.

Keywords: translation, subtitling, disney+ hotstar, subtitling strategies, movie.

SEMIOTIC ANALYSIS ON TOKOPEDIA’S ADVERTISEMENT TITLED “FILOSOFI PETE”

2024-05-13T11:55:41+00:00

This study examines the concept of semiotics proposed by Roland Barthes, which is then linked to the analysis of YouTube advertising media of an Indonesian e-commerce platform, Tokopedia. Tokopedia uploaded a "Filosofi Pete" advertising video on the YouTube platform. The advertisement explores the narrator's attitude and perception of petai, from initial discomfort to eventual enjoyment. The purpose of this research is to analyze more deeply the messages conveyed in Tokopedia's advertisement titled "Filosofi Pete". The research employs a literature review, sourcing from scholarly articles, books, and other studies. Additionally, it utilizes descriptive qualitative methodology to depict and understand complex phenomena through in-depth descriptive analysis without quantitative measurement. The findings indicate that the advertisement not only delves into how an individual's perception of a product can change after trying it with an open mind but also encourages the community to actively purchase products from micro, small, and medium-sized enterprises (UMKM). Furthermore, Tokopedia, as a service provider, actively supports and provides opportunities for UMKM to contribute to the country's economic development.

MODULATION TECHNIQUE TRANSLATION OF THE MAIN CHARACTER’S UTTERANCES IN KUNG FU PANDA THE MOVIE

2024-05-15T15:56:35+00:00

This research aims to identify modulated translations of Kung Fu Panda (2008), especially in the main character dialogues. To achieve research objectives, the researcher uses qualitative descriptive techniques with case study methods. Based on the results of research made by the researcher, it was found that a number of translations used modulation techniques as a way of conveying a good message to the target language. This makes the researcher interested in discussing modulation translation in this study because there are actually many difficulties in creating subtitles. A subtitle maker is required to convey and translate a message from the source language into the target language within a limited duration and pay attention to its acceptability. The data collection and analysis stages the researcher carried out based on the theories of experts such as Molina & Albir, Vinay, and Darbelnet. It was found that 16 utterances were translated using modulation technique and fell into four types of modulation, namely Reversal of Terms, Concrete to Abstract, Changes in Symbolism, and Rethinking of Intervals and limits, and the type most frequently used was Reversal of Terms with 43,75%. In this movie, quite a lot of foreign terms are found, which are attempted to be translated into Indonesian terms without changing the content of the message to be conveyed in the movie.

Keywords: language, modulation, movie, subtitling, translation.

INTERPRETATIVE PHENOMENOLOGICAL ANALYSIS OF THE DIFFERENCE BETWEEN THE DEPICTION OF ONI ACCORDING TO JAPANESE UKIYO-E PAINTINGS AND THE DEPICTION OF ONI IN THE ANIME "KIMETSU NO YAIBA" BY KOYOHARU GOTOUGE

2024-05-12T19:42:05+00:00

This research is about "the difference between the depiction of the appearance of oni according to Japanese Ukiyo-e paintings and the depiction of oni in the anime Kimetsu no Yaiba". The aim of this research is to look for differences in the depiction of the appearance of oni depicted in Ukiyo-e paintings with the appearance of the oni found in anime "Kimetsu no Yaiba". The data for this research are pictures of oni on the Ukiyo-e website and the shounen anime about demon hunters, namely "Kimetsu no Yaiba". This research uses qualitative methods with observation and data classification. The stages of data analysis techniques include data reduction, data display, data interpretation, and drawing research conclusions. Based on the analysis, research results were obtained in the form of differences in the depiction of Oni in Ukiyo-e paintings and Oni in the anime "Kimetsu no Yaiba" in terms of their physical appearance and the way they dress. The appearance of Oni according to Japanese Ukiyo-e paintings is that men have red skin, their appearance is only wearing a loincloth made of animal skin, female Oni (kijo) have an ugly face and have blue skin with tattered clothes. Meanwhile, the male oni in the anime "Kimetsu no Yaiba" has a physical appearance with pale white skin, wearing a suit and wearing a hat. Female oni (kijo) have pale white skin and wear patterned kimono clothes.

Keywords: culture, oni, japan, yokai, anime

Analysis of Metaphors in the Song “Christmas Song” by Back Number: An Approach using Stephen Ullmann Theory

2024-07-09T08:11:16+00:00

Abstract. This research aims to analyze the use of metaphors in the song "Christmas Song" performed by Back Number. The research method used is qualitative descriptive with Stephen Ullmann's theory approach. The data used in this analysis is the lyrics of the song "Christmas Song". The data is analyzed in-depth to identify the types of metaphors contained in the lyrics. The research stages include data collection, analysis, and interpretation, with the aim of formulating conclusions based on the analysis results. The results of the research indicate that the dominant metaphors in "Christmas Song" are abstraction.
Keywords: abstraction; metaphor; song

PSYCHOANALYTIC ANALYSIS OF THE MAIN CHARACTER IN TAKEHIKO INOUE'S VAGABOND MANGA WITH SIGMUND FREUD'S THEORY APPROACH

2024-05-13T21:50:17+00:00

Abstract. This research aims to describe the personality structure of the main character Miyamoto Musashi in the manga Vagabond (?????) by Takehiko Inoue. The manga Vagabond (?????) by Takehiko Inoue was chosen as the research object because it contains many psychological elements apparent in the character's personality, Miyamoto Musashi. The research method applied in this study is a qualitative method based on narration and data description. The manga Vagabond (?????) serves as the data source for this research. The data accumulation process uses reading techniques, namely by reading the manga as a whole and repeatedly, then analyzing its contents, further writing or obtaining data that is comparable and relevant to the research topic. The research results indicate that Miyamoto Musashi's personality is predominantly characterized by the id, reflected in his aggressive actions and lack of concern for consequences. Although the ego and superego are present in his behavior, in extreme situations, the id appears to dominate more in determining his actions.

Keywords: manga, personality structure, psychoanalysis, sigmund freud

EXPRESSIVE SPEECH ACTS IN ANIME ARKNIGHTS: REIMEI ZENSOU

2024-05-13T22:45:07+00:00

This research is a qualitative descriptive analysis study because it resulted from described analysis. The design employed is pragmatic. It is qualitative in nature as it involves the context of sentences containing expressive utterances in anime. The data source used by the researcher in this study is an anime series aired on the Crunchyroll anime streaming platform on October 29, 2022, titled Arknights: Reimei Zensou. The data collected consists of utterances expressed by characters in the anime Arknights: Reimei Zensou. The researcher utilized observation and note-taking techniques, wherein the researcher observed and sorted relevant data from the data to be observed with the aim of recording speech acts used in the anime. The data analysis technique involved double-checking the observed data and categorizing these expressive speech acts according to their forms and functions

Keywords: speech act ; expressive ; pragmatic ; anime

AN ANALYSIS OF TRANSLATION TECHNIQUES OF POSITIVE POLITENESS STRATEGIES FOUND IN THE INDONESIAN SUBTITLE OF “VIKINGS” TELEVISION SERIES

2024-05-09T08:34:42+00:00

This research investigates language patterns in the context of translation techniques and politeness techniques in the English-Indonesian subtitles of the "Vikings" television series. Qualitative method was used to analyze translation techniques of politeness strategies performed by the characters in the “Viking” television series. The frameworks used to analyze are the ones proposed by Brown & Levinson (1987) and Molina and Albir (2002). The results showed that Positive politeness strategies such as "Seek Agreement" and "Offer, Promise" are the most frequently used in the “Vikings” television series. The Findings toward the usage of positive politeness underscore the important role of good communication, cultural sensitivity, and purposeful language use in translation techniques for increased understanding in this media setting. Among 12 techniques used, established equivalent is leading at 41.67%. The rest of the translation techniques consist of calque with the percentage of 25%, Literal Translation with 16.67%, Linguistic Amplification with 8.33%, and Reduction with 8.33%.

Keywords: politeness strategies, positive politeness, translation technique, vikings

EMOJIS IN SOCIOLINGUISTIC PRAGMATICS: NAVIGATING SPEECH ACTS IN NON-VERBAL DIGITAL COMMUNICATION

2024-05-25T21:33:44+00:00

Abstract: Emojis, a notable component of digital non-verbal communication, have integrated to modern expression. Beyond mere emotive symbols, emojis intertwine with speech acts and pragmatics, adding layers of meaning to messages. Using primary data collected from 105 respondents and using descriptive analysis techniques, this study describes the navigating speech acts in Non-Verbal Digital Communication. This research affirms that respondents perceive emojis as powerful tools for expressivity, conveying emotions, and adding depth to messages. The consistently high scores across various statements underscore a strong inclination toward embracing emojis as integral components of contemporary digital communication. While societal acceptance of emojis is apparent, the study also identifies opportunities for increased community engagement and awareness to foster a nuanced understanding of emoji usage. Despite a perceived low likelihood of emojis replacing verbal language in the future, respondents express a continued intention to use emojis more frequently, highlighting their enduring relevance in shaping the landscape of digital communication.

Keywords: emojis, pragmatics, speech act, sociolinguistic, non-verbal digital communication

POLITENESS PRINCIPLE MAXIMS FOUND IN THE PODCAST ENTITLED: “MARK OF NCT 127 NEVER STOPS TALKING, CAN ANYONE 'FACT CHECK' THIS CONVO?! DAEBAK SHOW S3 EP.15”

2024-05-12T21:13:10+00:00

Communicating using polite language is one of the important things used in daily communication. It is important to behave and speak well in accordance with the rules applied in the community. This is necessary in order to reach a proper communication that pleases all parties involved. Therefore, this study was intended to find out types of the politeness principle maxims used in the Podcast with title: “MARK of NCT 127 Never Stops Talking, Can Anyone 'Fact Check' This Convo?! Daebak Show S3 Ep.15” The researcher used a qualitative method while the data was analyzed descriptively. Furthermore, this study categorized the data based on Leech theory of politeness principle in the form of six maxims. Those are Tact maxim, Generosity Maxim, Approbation Maxim, Modesty Maxim, Agreement Maxim and Sympathy Maxim. The result of this study showed that there are six politeness principle maxims used in this podcast with the data as follow: 18 Approbation maxims, 7 Tact maxims, 4 Modesty maxims, 3 Generosity maxims, 3 Agreement maxims, and 1 Sympathy maxims. From 36 data gained, it was found that Approbation maxim is the most used maxim on the podcast while in contrast, the most frequent maxim used is sympathy maxim.

Keywords: communication, politeness principle maxims, pragmatic

ANALYSIS OF SPEECH ACT CLASSIFICATION IN MOVIE SCRIPT OF THE MAIN CHARACTER OF NETFLIX SERIES ENTITLED "WEDNESDAY" EPISODE 1

2024-05-31T15:53:55+00:00

The aim of this research is to analyze types of speech acts classification contained in films. This research applies pragmatic studies to obtain types of speech acts classification from the film entitled “Wednesday”. Then, the speech was analyzed and classified by applying the theory of Searle and Vanderveken (1985). The data source for this research is utterances used by the main character “Wednesday Addams” in the Netflix series of “Wednesday”. This series has 8 episodes directed by famous director Tim Burton. The main character “Wednesday Addams” is Jenna Ortega. To obtain the desired research results, research was carried out using qualitative descriptive methods. The data of this research was analyzed using pragmatic approach. Researchers found 41 speech acts in the main character’s speech. The researchers found 5 types of speech acts classification used in character “Wednesday Addams” on episode 1. It consist of representatives (22%), directives (44%), commissive (17%), expressive (15%), and declaratives (2%). In this study directive speech acts was dominantly used by the main character, such as giving orders, asking for help, asking instructive questions.

Keywords: language; film, pragmatics, speech acts, classification.

FIGURE OF SPEECH ANALYSIS IN THE LYRICS OF THE SONG DAREKA NO SHINZOU NI NARETA NARA BY YURRY CANON

2024-05-15T05:01:36+00:00

Abstract. Songs are one of the popular media of entertainment among people worldwide. Moreover, songs also serve as a means of conveying messages, both explicit and implicit. The lyrics of a song often employ wordplay and language to create attraction. One of the ways to enhance the appeal of a song is by using figures of speech. This study aims to identify the figures of speech presented in the lyrics of Dareka no Shinzou ni nareta nara by Yurry Canon. The data source for this study is the lyrics of Dareka no Shinzou ni nareta nara from the album Kardia by Yurry Canon. This data source is chosen due to the various uses of figures of speech in the lyrics. The method employed in this research is descriptive qualitative. The result of this study is that the song Dareka no Shinzou ni nareta nara uses some figures of speech namely Metaphor, Personification, Hyperbole, Repetition, and Antithesis.

Keywords: song, figure of speech, vocaloid, yurry canon

A SEMIOTIC DECONSTRUCTION OF SYMBOLISM IN DAN BROWN'S THE DA VINCI CODE

2024-05-15T10:25:04+00:00

Abstract. The aim of this research is to analyze the symbols found in Dan Brown's novel The Da Vinci Code. This research employs a descriptive qualitative method and library research to collect data and interpret the symbols found. The results of the analysis show that "The Da Vinci Code" weaves a complex story through Robert Langdon, a resourceful protagonist facing internal and external conflicts. Set against diverse historical and religious backdrops, the plot unravels a conspiracy with symbols. While symbols like the Vitruvian Man, Last Supper, and Five Stars challenge conventional beliefs, the Holy Grail is metaphorically interpreted as Mary Magdalene. The Seal of Solomon and Rose Line signify the unity of conflicting concepts. Mona Lisa, Pentacles, and the Fibonacci Sequence add layers of meaning, connecting the story to art, religion, and history.

Keywords: Dan Brown, The Davinci Code, Semiotic, Symbols

BRANDING ANALYSIS OF OMAH KALANG IN KOTAGEDE'S PRENGGAN TOURISM VILLAGE THROUGH STORYNOMICS

2024-07-11T04:06:55+00:00

Abstract. This study aims to explore the historical potential and uniqueness of Prenggan Tourism Village, especially in the historical stories of Kalang heritage which has become the image of tourist village. The focus of this research is to analyze Omah Kalang branding through the Storynomics Tourism approach. The research method used is descriptive qualitative, utilizing interviews, observation and document study to explore Omah Kalang's branding strategy. So, the reseachers can identify that local stories, family history and guest experiences are the key elements in Omah Kalang's branding. Storynomics proves its vital role in creating added value for tourismn destination brands, building emotional connections with visitors. The results of the study show that storytelling in Omah Kalang branding has a positive impact on brand image, increases the attractiveness of the destination, and motivates tourists to choose to visit Omah Kalang. The integration of local and traditional stories proves the success of Omah Kalang in adding cultural richness and increasing competitiveness in the tourism market. It is hoped that the destination will continue to increase its attractiveness and brand image. As well as getting a conclusion in the form of, Omah Kalang is a reflection of life and a legacy that continues to live on through every story etched on its walls. Thus, a smart branding strategy, especially with the application of Storynomics, proves that Omah Kalang is able to create an unforgettable experience for every visitor. This research also provides recommendations for tourist village managers and business owners to further strengthen the storytelling aspect in their branding strategy. It is hoped that the destination will increase its attractiveness and sustainable brand image.

Keywords: branding, branding strategy, storynomics, tourism village

HEDGES USED IN THE SPEECH OF AMERICAN PRESIDENT, JOE BIDEN, AT VALLEY FORGE AHEAD ON JANUARY 6, 2024

2024-07-09T09:11:10+00:00

Abstract. This study examines the utilization of linguistic devices known as hedges in Joe Biden's speech delivered on January 6, 2024. It describes and classifies hedges employed by Joe Biden in his speech and to determine the most commonly occurring categories of hedges in the speech. Descriptive qualitative method was used in this study, drawing upon Salager-Meyer's (1997) theory as a study framework. The data were taken from Joe Biden’s Speech at Valley Forge ahead on January 6, 2024. Then the data were analyzed using the following steps: (1) Transcribing the speech from YouTube, (2) verifying the accuracy of the transcript, (3) identifying the hedges used in the speech, (4) classifying the hedges, (5) interpreting the data and drawing conclusions based on the data obtained. The results show that there are 125 hedges used in the speech and the dominant type of hedges used is modal auxiliary verbs. This indicates that in giving his speech Joe Biden employs strategic measures to mitigate any risks to his facial region.

Keywords: hedges, language, speech, modal auxiliary verbs.

ANALYSIS OF THE MEANING OF PRETENDER SONG LYRICS BY OFFICIAL HIGE DANDISM STUDY OF RIFFATERRE’S SEMIOTICS

2024-05-11T13:06:23+00:00

Abstract. The discussion in this study is about the meaning of the lyrics of the song Pretender by Official HIGE DANdism semiotic study of Riffaterre, which is a song by Japanese pop band Official HIGE DANdism and was released on May 15, 2019. This song describes unrequited love because it hides true feelings. The method used in this research is descriptive qualitative method describes an object in detail. The qualitative method describes and analyzes the object according to the data. The theory used is Michael Riffaterre's semiotic study, with stages in the form of expressionlessness, heuristic and hermeneutic readings, matrices, models, variants, and hypograms. Through the process of heuristic and hermeneutic readings, it can be concluded that the meaning contained in the song Pretender is the longing for a relationship that will never materialize.

Keywords: riffaterre semiotics, pretender, official hige dandism, song meaning

MAXIM VIOLATION IN A DEMENTIA SUFFERER: A CASE STUDY OF THE MAIN CHARACTER IN “THE FATHER” MOVIE

2024-05-23T21:43:56+00:00

Dementiais a clinical condition in which a progressive decline in mental intellectual (cognitive function) occurs. An example of a dementia sufferer can be found in the movie “The Father” by Florian Zeller. The characters face challenges when communicating with the dementia sufferer. This research is aimed at analyzing the maxims violated by the character with dementia in the movie, by applying the Grice’s framework (1975). In this study, the researchers used a qualitative descriptive method to observe and analyze the data. The findings reveal that Anthony, the main character who has dementia, violated maxims of relation, quantity, quality, and manner. Maxim of relation is mostly violated by Anthony since he has a scattered memory and makes people around him confused because what he said did not make sense. Based on the analysis, it can be concluded that a person with dementia still has the linguistic knowledge, but his pragmatic skill becomes impaired.

Keywords: dementia; maxims of conversation; maxim violation

THE SUCCESS ANALYSIS OF FARMTRIP PROGRAM IN PROMOTING TOURISM VILLAGES (CASE STUDY OF TRIMURTI DISTRIC, SRANDAKAN, BANTUL YOGYAKARTA)

2024-07-23T06:47:18+00:00

Abstract. This research aims to analyze the success of the Famtrip program in promoting tourist villages. The research method used is quantitative research with data collection in the form of field observations and distributing surveys to 100 Famtrip participants including travel agencies, tourism industry associations, media, influencers and invited guests from government officials. The research results show that the Famtrip program in Trimurti District has succeeded in increasing tourists' awareness and interest in the potential of this tourist village. A significant increase in the number of tourist visits was recorded after the implementation of Famtrip, with positive feedback from participants praising the uniqueness and authenticity of the tourism experience in Trimurti Village. Social media plays an important role in disseminating information and attracting potential tourists, with authentic content shared by Famtrip participants receiving a positive response from the audience. This research also identified several key factors that influence the success of the Famtrip program, including careful planning, selecting the right participants, and utilizing social media for promotion. Challenges faced include high implementation costs and the need to ensure a consistent, quality experience for all participant.

Keywords: Famtrip, tourist village, tourism marketing, social media

JAPANESE VIEWS ON ANGLE DIFFERENTIATION WHEN DOING OJIGI

2024-05-29T18:46:28+00:00

Ojigi is one of a Japanese cultures that includes nonverbal communication activities, which means bowing to others as a sign of greeting when apologizing and thanking. In the application of Ojigi, it is not only done by bowing the body, but also the angle must be considered when bowing the body when doing Ojigi. This research aims to determine the views of Japanese on the application of
different angles of bowing when doing Ojigi. Data sources were obtained from the opinions of Japanese by asking about the application of angle differentiation when doing Ojigi through the online site jp.quora.com. The method used in this research is a qualitative with a thematic analysis approach. The results of this research concluded that Japanese do Ojigi as an expression of gratitude and an apology to others. In addition to other people, it is also applied to people who are not too close, when greeting people, and when conducting job interviews. (1) Japanese people's views on distinguishing angles during Ojigi when getting older pay more attention to the difference in angles, as a job requirement, and to give respect to others. (2) Japanese people's views do not differentiate angles when doing Ojigi to avoid awkwardness in interaction and are more concerned with sincerity when doing Ojigi than differentiating angles when doing Ojigi.

Keywords: Japanese Ojigi; Ojigi Angle Differentiation; Japanese Views About Ojigi

EXPRESSIVE SPEECH ACT STRATEGIES FOR COMPLAINING IN THE JAPANESE COMEDY DRAMA “JOSHI KOSEI NO MUDAZUKAI”

2024-05-16T14:42:01+00:00

Drama is a work that describes human life through movement, narrative, and stories. In drama, there are conflicts and emotions between players that are shown to the wider community. Drama has three elements, one of which is dialogue or conversation between players. Dialogue in drama is a conversation between players in context with the expressions of the players to immerse the atmosphere and get carried away in the story. This is what causes the occurrence of expressive speech in every dialog in the drama. This research aims to describe the strategy of a complaining speech act. This research uses a descriptive qualitative method and the theory of a complaining speech act strategy by Anna Trosborg. The data source used is the context of speech from the Japanese comedy-drama titled "Joshi Kousei No Mudazukai" episodes 1-7 by Higurashi Ken. The results of this research concluded that in the drama "Joshi Kousei No Mudazukai" there are complaining speech act strategies in the form of hints, annoyance, ill consequence, indirect accusation, direct accusation, modified blame, blame of the accused action, and blame of the accused as a person.

Keynotes: Speech act, speech act for complaining, Japanese drama.

ANALYSIS OF STORAGE OF PERISHABLE FOOD INGREDIENTS IN THE KITCHEN IN AN EFFORT TO MAINTAIN THE QUALITY OF THE INGREDIENTS FOOD (A CASE STUDY OF DH KITCHEN AND COFFEE YOGYAKARTA

2024-04-15T22:19:13+00:00

Abstract. The aim of this study is to find out how perishable food storage is implemented in an effort to maintain the quality of food in the kitchen. The method of this study is descriptive qualitative research. The data collection techniques used in this study are interviews, documentation and observation. The study was conducted in the main kitchen of DH Kitchen and Coffee Yogyakarta. The techniques of data analysis used are data collection, data reduction, data presentation and drawing conclusions. The results show that supports in implementing the storage of perishable food ingredients include the type of storage equipment, temperature, arranging and placing goods, storage containers, cleanliness of storage equipment, storage time, closing and classification in arranging food ingredients. The steps and methods used in storing perishable food ingredients, in the kitchen of DH Kitchen and Coffee Yogyakarta, vegetables, fruit and eggs are stored in the walk-in chiller and meat, poultry, fish and seafood are stored in the walk-in freezer, in classifying perishable food ingredients according to their type by using containers, tubes, jerry cans, plastic rolls or plastic vacuum, carrying out the FIFO (First In First Out) process if the old food ingredients are still available, then closing the storage container using plastic wrap or with a lid container, put a label containing the name of the material, the date the material was entered, the expiry date and the name of the staff, attach it to the storage container according to the name of the container, then put it in the walk-in chiller or freezer. Cleaning the chiller and freezer floors is done once a week or once every two weeks on Saturdays and Sundays.

Keywords: kitchen, hotels, perishable foodstuffs, foodstuffs quality

THE ROLE OF PASTRY SECTION CREW IN MAINTAINING THE QUALITY OF PASTRY PRODUCTS AT EASTPARC HOTEL YOGYAKARTA

2024-04-15T22:36:39+00:00

Abstract. The purpose of this study is to determine the role of pastry section crew in maintaining the quality of pastry products at Eastparc Hotel Yogyakarta. This study focuses on the role of the pastry section crew which covers six aspects, namely quality, quantity, timeliness, effectiveness, independence and work commitment. The method used by researchers in conducting this research is a qualitative descriptive method. Meanwhile, the data collection methods were taken and collected through observation, interviews, documentation and literature study. The informants of this study were chef Fauzan as sous chef, Dirfas as pastry commis and Hastuti as daily worker. Furthermore, the analysis techniques used are using data reduction, presenting data in the form of narrative text, and drawing conclusions. The findings of this study indicate that maintaining the quality of a pastry product is something that has been done well in the Pastry Section of the Eastparc Hotel. The pastry section crew role indicators cover six aspects, namely: quality, quantity, timeliness, effectiveness, independence and work commitment. The role of the pastry crew has been carried out well, starting from implementing SOPs for each pastry crew, the crew understanding of pastry knowledge, selecting good quality ingredients, equipment cleanliness standards, ingredient storage standards, implementing recipe standards with appropriate processing stages, and cleanliness of the work site. Quantity is the number of products produced which is seen from the Occupancy, BEO and par-stock. Punctuality is ensuring discipline of the pastry crew by referring to the job description of each shift, maximizing the effectiveness of using materials and tools to maintain product quality, independence of each pastry crew, and committing to always maintaining the quality of pastry products.

Keywords: crew pastry section; pastry product quality, role

THE IMPLEMENTATION OF STANDARD OPERATIONAL PROCEDURES (SOP) HYGIENE & SANITATION IN PASTRY FOOD PROCESSING AT ALANA HOTEL AND CONVENTION CENTER YOGYAKARTA

2024-04-15T22:57:11+00:00

Abstract. This study aims to determine the implementation of hygiene standards, storage, cooking utensils, food processing and serving SOP in Pastry Food processing at Alana Hotel and Convention Center Yogyakarta. This type of study is descriptive qualitative research. Meanwhile, the data sources in this study include Executive Chef, Sous Chef, Cook Helper, Chef de Partie and Daily Worker. This hotel is located on Jl. Student Army Palace No. KM. 7, Yogyakarta. The methods of this study are interviews, documentation and field observations. The data were obtained by reduction, presented in a descriptive data display and then conclusions are drawn. Furthermore, the method used to obtain data validity uses source triangulation and technical triangulation. Based on the results of the research and discussions carried out, the researchers concluded that the existence of standards for implementing good hygiene and sanitation in pastry kitchens can improve health and cleanliness standards if carried out in accordance with existing procedures. In implementing several aspects of hygiene such as personal hygiene, equipment and environmental hygiene, it is known that the kitchen pastry at The Alana Hotel and Convention Center Yogyakarta has implemented hygiene according to standards. In implementing sanitation, several aspects such as sanitation in the selection and processing of food ingredients, equipment, environment and presentation have also been implemented by the majority of hotel employees. However, it is still necessary to carry out regular evaluations on aspects of food storage because there are still several systems that have not been implemented routinely, such as FIFO (First in First Out) and labeling dates for each product.

Keywords: Food Processing, Hygiene, Pastry, Sanitation

THE IMPLEMENTATION OF RIJSTTAFEL SERVICES WITH THE CONCEPT OF DUTCH AND NUSANTARA CULTURE AS A MARKETING STRATEGY AT SEKAR KEDHATON RESTAURANT

2024-04-16T09:50:14+00:00

The purpose of this study is to find out and to analyze the implementation of the Rijsttafel service system of Dutch and Nusantara menu at Sekar Kedhaton Restaurant. This study is delivered descriptively to obtain an overview of the implementation of the rijsttafel service at the Sekar Kedhaton Restaurant. The methods used in this study are interviews, observation and documentation. The results obtained from this study indicate that the rijsttafel service flow consists of three important stages such as preparation stage, implementation stage, and outlet closing stage. The attraction of the restaurant in the form of a heritage building and a touch of Javanese royal luxury has a positive impact on the brand image and increases the attraction of the restaurant’s guests. It also does not escape from the history of each Rijsttafel dish menu in collaboration with Yogyakarta City Cultural Heritage Conservation Center (BPCB). Thus, the mix market strategy, especially with the implementation of the Rijsttafel service system, proves that Sekar Kedhaton Restaurant is able to provide a different experience to each guest. This study also provides recommendations for tourists who visit Kotagede, Yogyakarta and business owners to further strengthen marketing strategies for Rijsttafel services. The Sekar Kedhaton Restaurant Rijsttafel service system is able to increase the number of orders for dinner banquets from the upper classes and officials.

Keywords: Acculturation; restaurant; Rijsttafel; service

ANALYSIS OF PHATIC FUNCTIONS FOUND IN THE “ZACH SANG SHOW” PODCAST WITH BLACKPINK

2024-05-13T17:20:00+00:00

Abstract: This study aims to find out the function of phatic communication in the podcast "Zach Sang Show" by using the theory of Jumanto (2014). This podcast features Blackpink regarding the song "Kill This Love", how they performed, and their performance at the "Coachella" music festival. Qualitative technique was used to analyze the data. Researchers chose podcasts as research data because podcast settings often use phatic communication as a way of communicating to show friendliness and efforts to encourage guest stars to be open in talking about topics. In this study, the researcher found that in the podcast, the most common function was creating harmony, as an effort to give expressions of friendship and use friendly words to create a positive mood in the talk. Making the guest star feel comfortable and open allows them to give more knowledge and personal experiences and makes the talk more fascinating. It can also create a cooperative and pleasant environment, make the guest star feel valued.

Keywords: Podcast, Blackpink, Zach Sang Show, Pragmatics, Phatic

KIRINGAN VILLAGE POTENTIAL, CANDEN VILLAGE, BANTUL AS JAMU (TRADITIONAL HERB) CULTURAL TOURISM VILLAGE

2024-04-18T09:53:02+00:00

Almost all people in Indonesia know and consume traditional herb as an alternative traditional medicine. Besides that, it also became an alternative treatment when the pandemic hit Indonesia in 2020. The cultural tradition of drinking, mixing and selling traditional herb is a daily habit carried out by the people of Canden Village, so that this culture is difficult to escape from their lives because it is hereditary from their ancestors. The Canden tourist village or Jamu Gendong Tourism Village is located in Kiringan Hamlet, Canden, Jetis District, Bantul Regency. The method used in this study is descriptive qualitative, by collecting actual and detailed information. The results of the study show that the development of tourism has made the people of Kiringan Hamlet aware of the conservation or preservation of nature and culture which is increasingly in danger of being lost, so that the people have formed a cooperative group of traditional herb sellers. Cooperative groups act as motivators for other communities to participate in preserving nature and culture. The development of traditional herb products in Kirngan Hamlet, Canden Village has had many positive impacts on the local community, especially in the economic sector, because there is a large number of buyers' interest in consuming a variety of traditional herb (jamu) products, as well as a variety of flavors. This, of course, will increase the income of the surrounding community.

PROMOTION STRATEGY OF PENTINGSARI TOURISM VILLAGE IN INCREASING THE NUMBER OF TOURIST VISITS

2024-04-18T10:13:17+00:00

This study aims to find out the effectiveness of promotional strategies to increase the tourist
visits to Pentingsari Tourism Village. In this study, researchers involved marketing managers and heads of Pokdarwis as the research subjects. In collecting the data, the researchers used purposive sampling method in which the researchers chose the subjects who were deemed appropriate according to the research criteria such as it must be related to tourism activities in the tourism village of Pentingsari and must be related to promotions or marketing carried out in the tourism village of Pentingsari. The results of this study showed that the cut-off point was at (3. 25 : 3.19). This value is obtained through internal analysis and external factors from Pentingsari tourism village. Based on the cut point that has been obtained, it is known that it is in quadrant I, which means that the promotional strategy which is carried out has been able or is effectively used to increase tourist visits to Pentingsari tourism village. Meanwhile, based on the results of the SWOT analysis that has been carried out, it is known that the appropriate promotion strategy to be carried out in Pentingsari tourism village is to take advantage of the strengths possessed by the tourism village of Pentingsari and take advantage of existing opportunities, so that the SO (Strength Opportunity) strategy is the best strategy or most effectively used as a promotional or marketing strategy in the tourism village of Pentingsari. These results include establishing written cooperation with stakeholders to obtain input and support in promotions in Pentingsari tourism village. Providing special prices or rate to influencers or endorsers is to expand the market of Pentingsari tourismn village so, they can be more active in promoting the village through their social media.
Keywords: marketing, pentingsari tourism village, promotion, tourist visit

EXPERIMENTAL STUDY OF DRY SPONGE CAKE USING AMBON BANANA FLOUR

2024-04-18T19:31:12+00:00

This study aims to determine the foaming technique for processing dry sponge cake made from Ambon banana flour in terms of its quality, including the indicators of taste, color, aroma and texture. Meanwhile, the population and sample of this study were 30 female students of STP AMPTA YOGYAKARTA who took part in the student culinary club and expert activity unit. Thus, the data collection techniques used are experimental, observation, documentation, interviews and literature study methods. In-depth interviews were conducted with the experts to find out the results of experiment 1 to experiment 2 in order to produce good dry banana flour sponge cake. Furthermore, the data analysis technique in experimental research II uses hedonic and organoleptic tests. The results of the study show that the use of sponge method in the experiment II resulted that the use of Ambon banana flour in dry sponge cake have good quality lies in its taste, color, texture, and flavor. Moreover, shaking the egg whites separately in making dry sponge cake using Ambon banana flour produces a better banana flour sponge cake. Next, the taste of dry banana flour sponge cake has the advantage over dry sponge cake obtained from pure banana flour because pure Ambon banana flour tastes and smells are more delicious. The texture of dry banana flour sponge cake is quite good according to dry sponge texture standards. Whereas, the aroma of dry sponge cake from banana flour produces dry sponge cake that is good in terms of its nice aroma. In addition, the colors of dry sponge cake made from banana flour are good to look at.
Keywords: ambon banana flour, dry sponge cake, food quality, hedonic test, organoleptic.

IMPLEMENTATION DECISION SUPPORT SYSTEM FOR TOURISM DESTINATION IN SEMARANG, CENTRAL JAVA USING TOPSIS METHOD

2024-05-13T23:35:44+00:00

Abstract. The tourism sector significantly contributes to the economic advancement of Indonesia at a national level with a contribution of 3.83% to Indonesia's GDP. Semarang is one of the regions with promising tourism potential. To assist tourists in determining the location of the region according to their preferences, a decision-support system is viable to utilized. Through this study, researchers want to know the effectiveness of developing a decision support system for identifying tourist destinations in Semarang using the TOPSIS method. This technique was chosen because of its advantages in solving complex decision problems with uncertainty or incomplete information. This approach prioritizes alternatives by assessing their proximity to the ideal solution. Data used is quantitative data of entrance ticket prices, user ratings, and ratings in the Google Maps application obtained from the Kaggle platform. Testing is done by validating system performance through Black Box testing. The calculation and testing of the decision support system resulted in effective performance and provide 3 best alternatives including Taman Srigunting (old town), Goa Kreo, and Desa Wisata Lembah Kalipancur. The test results show that the TOPSIS method has a good level of effectiveness in the decision support system developed.

Keywords: decision support system, topsis method, tourist destination, tourism

THE USE OF THE INSTAGRAM APPLICATION ON KEDAI FOTOKOPI YUDISTIRA AS A MEANS OF ONLINE MARKETING COMMUNICATION

2024-07-09T09:19:34+00:00

In this modern times, it can be seen that the rapid development of business is happening which results in increasingly fierce competition between companies. While on the other hand, a business not only provides products and services but also has to think about how the products and services they provide can be accepted and known by consumers. Today's marketing communication can be done anywhere and anytime, this is due to technological advances such as social media, for example. Therefore, the author conducted a study that aims to find out how the marketing strategy of Kedai Fotokopi Yudistira is through social media Instagram using The Circular Model of Some model from Regina Luttrel. The method used by the author is a qualitative approach with observation techniques, literature study and documentation. The result of this study is that Kedai Fotokopi Yudistira relies on Instagram as their main marketing tool, because Instagram users cover all segments, but most importantly, it is in accordance with the marketing target of Kedai Fotokopi Yudistira, namely the productive age group.
Keywords: Marketing, Online, Communication, Instagram, Coffeeshop

TRANSLATION TECHNIQUES COMPARISON BETWEEN LOKLOK AND DEEPL MACHINE TRANSLATION IN “THE BAD GUYS” MOVIE

2024-05-28T16:25:38+00:00

The objective of this research is to compare the creativity of translation between LOKLOK’s machine translation (subtitles) and DEEPL's machine translation. The study aims to determine which translation method has a wider range of vocabulary selection to effectively convey messages. Additionally, the research intends to explore the capability of machine translation in accurately translating English to Indonesian. The researchers follow a specific process to gather data. Firstly, we access the LOKLOK application and navigate to the film “The Bad Guys.” Next, the researchers activated the Indonesian language option within the application. Once this is done, we search for the English transcript of the film and proceed to meticulously analyze and compare it with the Indonesian translation available in the LOKLOK application. This thorough examination ensures accuracy and consistency in the subtitles’ alignment with the film’s dialogue. After that, the researchers translate the dialog from English to Indonesian with the DEEPL Translator website. This research concludes that the creativity of translation between the LOKLOK and DeepL is comparable, the reason why the literal technique is predominantly used in both applications is because there are a total of 27 techniques found in the former and 30 techniques found in the latter.

Keywords: DEEPL; LOKLOK; movie; translation techniques

TRANSLATION TECHNIQUE ANALYSIS FROM “RIA SW” YOUTUBE CHANNEL USING AUTO-TRANSLATE FEATURE AND HUMAN-MADE TRANSLATION

2024-05-28T18:58:59+00:00

Abstract. This article focuses on finding the translation techniques in the translation, investigating the quality of Indonesian to English translation, and comparing the results of human and machine translation. In its analysis, the article points out that machine translation tends to ignore cultural nuances and linguistic context, which are important for accurate translation, and it also tends to make errors in vocabulary selection and grammar. Machines offer speed and consistency, but the quality of human translation is vastly superior when it comes to understanding cultural backgrounds, mapping words to precise contexts, and adapting original phrases and styles to the target language. Although machine translation is constantly advancing, the quality of human translation remains superior due to its ability to accurately understand and convey the essence of the content while aligning with the relevant cultural and contextual framework. It can be concluded that the results of the auto-translate feature on YouTube, equipped with automatic subtitles, when analyzed based on Molina & Albir's translation techniques, automatic translation tends to rely more on literal translation techniques. This demonstrates that the machine translation we have been using primarily tends to translate word for word. Interestingly, similar observations can be made with human translations.

Keywords: machine translation; human translation; translation techniques

THE USE OF TRANSLATION METHODS OF CULTURAL WORDS IN “PLEASE THOSE WHO WANT TO INVITE THIS PERSON BE CAREFUL – HAUNTED CLIMBING MT. CIREMAI W/ALDI LAKSAMANA” PODCAST

2024-05-19T23:01:23+00:00

Abstract. This research explores the use of the methods in translating cultural words found in a podcast entitled "Please Those Who Want to Invite This Person Be Careful – Haunted Climbing Mt. Ciremai w/Aldi Laksamana." The focus of the research is to analyze how cultural words are presented and translated in the podcast text. The translation methods used are explored to find the accurate ways to translate cultural words into the target language. The research results provide insight into the challenges and strategies of translating cultural words in audio contexts such as podcasts.

Keywords: cultural words; translation methods; podcast

TRANSLATION METHODS OF CULTURAL WORDS FOUND ON INDONESIANPOD101.COM YOUTUBE CHANNEL

2024-05-17T11:19:33+00:00

Abstract. This research starts from the need to understand the effectiveness of translation methods in cultural learning, especially related to holidays and Indonesian culture. In this context, the main focus of research is learning Indonesian with IndonesianPod101.com, a popular YouTube channel for learning Indonesian with the most famous learning theme “Learn ALL Indonesian Holidays and Culture”. This research explores the various translation methods used by IndonesianPod101.com in conveying information about Indonesian holidays and culture. The importance of a deep understanding of effective translation methods can help improve students'' ability to respond to cultural aspects conveyed through digital media such as YouTube. Therefore, this study aims to provide better insight into how translations can be applied effectively. The analysis was focused on translating Indonesian cultural vocabulary analyzed qualitatively. In this research, the Indonesian cultural vocabularies are categorized as follows: (1) Ecology; (2) Material Culture; (3) Social Culture; (4) Organization; and (5) Gestures and Habits. In this study, there are eight types of translation methods, i.e. word for word translation, free translation, literal translation, faithful translation, adaptation translation, idiomatic translation, and communicative translation.

Keywords: cultural words; translation methods; YouTube channel

Hospitality Adaptation to Sustainability Demands: A Strategic Approach to Responsible Business Practices

2024-07-11T03:51:47+00:00

Abstract. The demand for increased sustainability is a significant challenge for the hotel industry.
Business practices should not only focus on the economic sector but must be integrated with sustainable
goals that integrate strategic approaches to local community involvement, waste reduction, and
environmentally friendly energy and resource management. This research aims to analyze the strategic
approach hotels adopt and evaluate the results of implementing responsible business practices toward a
sustainable hospitality industry. The research method uses qualitative research methods through
literature analysis on sustainable business practices in the hotel industry and case studies of hotels that
have successfully implemented a strategic sustainability approach. The research results show that a
strategic approach that includes energy management, waste reduction, community involvement, and
employee well-being can significantly impact the hotel industry's environment, society, and economic
sustainability.

EVALUATIVE LANGUAGE IN STUDENTS’ REVIEW WRITINGS: AN APPRAISAL APPROACH

2024-07-10T09:59:11+00:00

This study explores student review writings, employing the schematic organization framework by Gerot and Wignell (1995) and appraisal theory by Martin and White (2005). These frameworks analyze language choices to determine the speaker's feelings, the intensity of these feelings, and their sources by observing the use of attitude, engagement, and graduation. The primary aim is to observe how students’ review writings are schematically organized and to identify the appraisal items used within the clauses. The data were collected from fifth-semester students at Universitas Dian Nuswantoro, selected through purposive sampling. A qualitative method was used for analysis, identifying 236 clauses, of which 180 met the evaluative criteria. It is worth noting that one clause encompasses all appraisal systems, with the possibility of having more than one item observed in attitude clauses. Overall, 661 appraisal items were identified, distributed as 15% in the orientation section and 85% in the evaluation section. Of these, attitude comprised 33.89%, engagement 33.59%, and graduation 32.53% of the total appraising items. Most attitude items used were positive, indicating a favorable orientation towards the subjects reviewed, particularly within the appreciation of value. However, the findings also revealed negative items, primarily used to criticize certain aspects of the subjects. The students predominantly employed monoglossic features rather than heteroglossic ones, showing a preference for avoiding dialogistic expansion or contraction. Their attitudinal lexes are prominent, demonstrating a focus on evaluative language in their reviews. In summary, this research provides insights into the evaluative language choices of students, revealing a predominance of positive appraisals and a preference for monoglossic expression. It is hoped that future research will incorporate interdisciplinary fields to expand this area of study and widen existing knowledge.

Keywords: appraisal system, attitude, engagement, graduation, schematic structure

THE ACCULTURATION IMPACT OF CHINESE AND JAVANESE ETHNIC IN KAMPUNG KETANDAN TOWARDS THE TOURISM IMAGE IN MALIOBORO AREA

2024-07-26T04:54:15+00:00

Abstract. This study aims to describe the acculturation of Chinese and Javanese Ethnic in Kampung Ketandan towards the tourism image in Malioboro area based on the tourists’ perception. The method of this study is written descriptively to obtain an overview of Kampung Ketandan tourist destination in Malioboro area. Meanwhile, the technique of data collection of this study used are interviews, observation and documentation. The results show that cultural acculturation in Ketandan Village has an influence on the image of tourism in Malioboro area. With the tourist attractions in Ketandan Village, such as the architecture of the buildings, which are historical evidence that there has been cultural acculturation between Chinese and Javanese ethnic which continues to be maintained by the people of Ketandan Village. Strengthened by the solidarity of the community in maintaining identity in an effort to preserve customs in the midst of the modernization era. This also does not aprat from the history of acculturation which is involving the legendary figures from Ketandan Village itself. The combination of life between Chinese and Javanese ethnic who can live side by side in harmony and events which are held regularly every year are able to attract the attention of tourists and improve the image of destinations in Malioboro area.

Keywords: acculturation; kampung ketandan; malioboro area; tourism image

KONG’S HEROIC JOURNEY FINDING HOME DESCRIBED IN GREG KEYES’ GODZILLA VS. KONG’S NOVEL

2024-05-13T10:50:02+00:00

The aim of this study was to analyze a non-human main character of Godzilla Vs. Kong The Official Movie Novelization, Kong, in his heroic journey across the world to find a new home through his ancient rivalry with Godzilla. The research method employed in this article was descriptive qualitative method to obtain the research data. The approach employed to analyze the research data was psychological approach to gain a better understanding of the psychological aspects of Kong’s character. The researchers utilized the theoretical framework by Maslow (1968) in order to classify Kong’s hierarchy of needs. This research paper concluded that Kong managed to achieve the first two of Maslow’s theory, which were Physiological Needs and Safety & Security Needs in the novel. It was evident that this research paper found that even though Kong was a non-human character, he possessed fairly similar attributes akin to a human and was also capable expressing his emotions like humans do via sign language. This research paper also explained Kong’s struggles to fulfill his needs against every external factors that acted as an obstacle to achieve his newfound home.

Keywords: hierarchy; kong; needs; novelization; psychology.

THE SIGNIFICANCE OF DESTINATION IMAGE IN TOURIST RETENTION (THE CASE OF TAMAN SARI HERITAGE SITE)

2024-05-13T21:13:32+00:00

Cultural tourism is one of the important components of economic independence in the tourism sector. This cannot be separated from the tourist satisfaction when they pay a visit to a tourism destination. This study focuses on the image of tourist destinations in order to increase the tourist visits in Taman Sari. The approach of this study was qualitative, in-depth interviews with 10 informants who visited Taman Sari. It aims to discuss the heritage site concept which played an extraordinary role in making the tourist visit. Meanwhile, the data analysis of this study is using Atlas Ti-9. The results of the study show that the image of a tourism destination is measured based on three factors such as Culture, history and art, as well as recreation facilities and tourist activity. It can be seen that culture, history and art in Taman Sari do not only have a direct and positive influence on tourist behavior but also indirectly influence towards the tourists' memory. Furthermore, recreation facilities support the tourists' activities while they are visiting Taman Sari. It is suggested that Taman Sari management should put their innovation toward the heritage content product to increase their market and to attract the tourists to revisit the site again.

Keywords: cultural tourism, destination image, heritage, tourist retention tourist revisit.

TRANSLATION METHODS IN “THE GREATEST SHOWMAN” MOVIE SUBTITLE

2024-07-28T04:57:02+00:00

Abstract. This research examines the translation strategies employed in the movie "The Greatest Showman." This research examines the impact of eight translation methods on the audience's experience. These techniques include word-for-word translation, literal translation, idiomatic translation, faithful translation, semantic translation, adaptation translation, free translation, and communicative translation. The research utilizes qualitative methods to analyze their effects. The analysis reveals that the combined utilization of these diverse translation methodologies has a substantial influence on the picture, enabling the preservation of source language precision, the exploration of profound significance, and the communication of messages with artistic liberty. These findings emphasize the crucial significance of translation approaches in a movie that has cross-cultural nuance. This research has the potential to significantly enhance our understanding of movie industry professionals and advance additional research on the impact of translation on cinematic creativity and communication.

Keywords: movie; translation methods; the greatest showman

TRANSLATION TECHNIQUES AND ACCURACY OF SIMILE AND METAPHOR IN THE MIDNIGHT LIBRARY NOVEL BY MATT HAIG

2024-05-24T13:52:25+00:00

Metaphor and simile are types of figurative language widely used in literary works especially novels. This research is aimed to find out the translation techniques used to translate sentences and utterances containing simile and metaphor, and to identify the level of accuracy of these translations in The Midnight Library novel. This research used the framework of translation techniques (Molina & Albir, 2002) and accuracy (Nababan, 2012). Descriptive qualitative method was used to analyze the data. The results show that 10 techniques were used to translate simile and metaphor, including established equivalent (60.25%), amplification (14.1%), borrowing (6.35%), linguistic amplification (4.85%), linguistic compression (0.4%), reduction (5.05%), literal (6.05%), discursive creation (2.7%), generalization (0.4%), and variation (0.4%). In terms of accuracy, 30.8% are considered accurate, 40.4% are less accurate, and 28.85% are inaccurate by the rater. It can be concluded that established equivalent is mostly used because the translator uses many direct equivalents in the TL. Meanwhile, the assessment results are mostly considered less accurate, because although many words are translated using direct equivalents, the translation does not fit the existing context. There are also additions or subtractions of words that can affect the entire sentence of the translation.

TRANSLATION TECHNIQUES AND ACCURACY OF CULTURAL WORDS IN LARA ATI MOVIE SUBTITLE (2022)

2024-07-30T04:39:38+00:00

Abstract. This research aims to find out the types of cultural words, translation techniques, and accuracy level in Lara Ati movie (2022). This research used Javanese Language and Indonesian Language as the source languages (SL) and English as the Target Language (TL). A descriptive qualitative approach is used in this research. The framework of this research are translation accuracy from Nababan (2012),cultural word categories from Newmark (1988) and translation techniques from Molina & Albir (2002). Based on the findings and discussion, the researcher found that there were 52 data on cultural words and translation techniques. The result of this research indicates that there are 4 types of cultural words: social culture (38,4%), material culture (26,9%), custom, idea, social, organization (28,8%) and gesture and habit (5,7%). There are 10 translation techniques used: pure borrowing (25%), established equivalent (23%), literal translation (11,5%), adaptation (11,5%), discursive creation (11,5%), generalization (7,6%), calque (3,8%), particularization (1,9%), description (1,9%), and amplification (1,9%). Then, the accuracy level of the translation result: accurate (63,4%), less accurate (26,9%), and inaccurate (9,6%). Based on the results of the study, the reason why social culture become the most frequently found data is that in the movie Lara Ati all the characters use a lot of words that show kinship. Furthermore, the pure borrowing technique is the most commonly used because there is no direct equivalent translation for a term in the target language. In Lara Ati movie, there are many words from the source language that depict culture, traditional food, historical places, and cultural terms.

Keywords: Cultural Words, English, Indonesian, Javanese, Translation Accuracy, Translation Techniques

TRANSLATION TECHNIQUES OF POSITIVE POLITENESS STRATEGIES USED BY ANDREW NEIMAN IN THE WHIPLASH (2014) MOVIE

2024-07-31T03:58:53+00:00

Abstract. This research aims to find out about the types of positive politeness strategies, translation techniques, and changes in meaning in the Whiplash (2014) movie. A descriptive-qualitative approach was used in this research. This research uses the theories of Positive Politeness Strategies from Brown and Levinson (1987), Translation Techniques from Molina and Albir (2002), and Changes in Meaning from Chaer (2009). It was found that positive politeness strategies are Seek Agreement, Exaggerate, Intensify Interest to the Hearer, Presuppose/Rise/Assert Common Ground, Give (or ask for) Reasons, Use in Group Identity Markers, Avoid Disagreement, Offer, Promise, Be Optimistic, Notice, Attend to the Hearer, and Include Both the Speaker and the Hearer in the Activity. Next, the translation techniques are Literal Translation, Linguistic Compression, Borrowing, Generalization, Modulation, Description, and Variation. Then, Changes in Meaning are Broadening and Euphemism. According to the findings of the research, the most frequently used type of Positive Politeness Strategy is Seek Agreement. While in Translation Techniques, Literal Translation is the most frequently used.

Keywords: changes in meaning; movies; positive politeness strategies; translation techniques