Hospitality Adaptation to Sustainability Demands: A Strategic Approach to Responsible Business Practices

Abstract

Abstract. The demand for increased sustainability is a significant challenge for the hotel industry. Business practices should not only focus on the economic sector but must be integrated with sustainable goals that integrate strategic approaches to local community involvement, waste reduction, and environmentally friendly energy and resource management. This research aims to analyze the strategic approach hotels adopt and evaluate the results of implementing responsible business practices toward a sustainable hospitality industry. The research method uses qualitative research methods through literature analysis on sustainable business practices in the hotel industry and case studies of hotels that have successfully implemented a strategic sustainability approach. The research results show that a strategic approach that includes energy management, waste reduction, community involvement, and employee well-being can significantly impact the hotel industry's environment, society, and economic sustainability.