THE RELATIONSHIP BETWEEN EXPERIENCE ECONOMY, TOUR QUALITY AND TOUR SATISFACTION IN TAMANMARTANI TOURIST VILLAGE

Abstract

This study aims to analyze the relationship between the dimensions of experience economy, tour quality, and tour satisfaction in Tamanmartani tourist village. Through quantitative methods, questionnaires were used to collect data from tourists visiting Tamanmartani tourism village. The results of the analysis show that the experience economy has a positive impact on the perception of tour quality. In addition, tour quality is related to tour satisfaction further, this study also analyzes the mediating role of tour guide services in the relationship. The results showed that tour guide services significantly mediated the relationship between the dimensions of experience economy,tour quality and tour satisfaction. A total of 100 respondents were involved in this studyand the collected data were processed using Smart PLS. The results provide a better understanding of how the interaction between these factors can shape the perception,behavior, and image of tourist destinations. This study provides valuable information for destination managers, local governments, and tourism industry stakeholders to design more effective strategies in developing Tamanmartani tourism village.Keywords: experience economy, tour quality, tour satisfaction