Penerapan Metode Holt-Winters Untuk Peramalan Penjualan (Studi Kasus Keripik Pisang Pigela UD. Haza Food Surabaya)

Authors

  • Anis Zubair Universitas Merdeka Malang
  • Rauda Umamit Universitas Merdeka Malang

DOI:

https://doi.org/10.33633/tc.v20i4.5093

Keywords:

Holt-Winters, exponential smoothing, sales forecasting

Abstract

Penelitian ini bertujuan untuk melakukan peramalan penjualan snack keripik pisang kepok bermerk Pigela Januari 2016 sampai dengan Desember 2020 di masa mendatang dengan menggunakan data penjualan di masa sebelumnya. Dengan adanya peramalan penjualan, diharapkan dapat bermanfaat untuk membuat perencanaan penjualan. Metode peramalan yang digunakan adalah Metode Holt-Winters multiplikatif. Hasil penelitian menunjukkan bahwa peramalan dengan menggunakan Metode Holt-Winters multiplikatif menghasilkan kesalahan peramalan di bawah 10%.

References

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Published

2021-11-22

Issue

Vol. 20 No. 4 (2021): November 2021

Section

Articles

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Copyright (c) 2021 Anis Zubair

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