Analisis TAM Terhadap Faktor-Faktor yang Mempengaruhi Konsumen Menggunakan e-Money Indomaret Card di Pontianak

Authors

  • Ana Fitriana Jurusan Sistem Informasi, STMIK Pontianak
  • Irawan Wingdes Jurusan Sistem Informasi, STMIK Pontianak

DOI:

https://doi.org/10.33633/tc.v16i4.1515

Keywords:

behavioral intention, perceived usefulness, perceived ease of use, and perceived credibility

Abstract

Perkembangan teknologi di berbagai bidang terus berlanjut hingga saat ini dan berdampak terhadap semua industri, termasuk bisnis ritel modern salah satunya Indomaret di Pontianak yang saat ini memfasilitasi transaksi konsumen dengan fitur e-Money. Dengan menggunakan e-Money konsumen bisa memperoleh beberapa keuntungan diantaranya transaksi lebih praktis, mudah, dan cepat, mendapatkan diskon khusus, tidak direpotkan dengan kembalian uang kecil, dan bebas iuran anggota. Tujuan penelitian ini adalah untuk memberikan informasi tentang faktor-faktor yang mempengaruhi minat konsumen Indomaret menggunakan e-Money dan dapat menjadi masukan bagi pihak manajemen Indomaret di Pontianak untuk mengevaluasi efektivitas penggunaan e-Money. Kuesioner dibatasi pada konsumen Indomaret di Pontianak sebagai pengguna e-Money yang berada. Penelitian ini membuktikan bahwa secara parsial ketiga faktor Perceived Usefulness, Perceived Ease of Use, dan Perceived Credibility terbukti mempengaruhi minat konsumen Indomaret menggunakan e-Money. Faktor perceived of usefulness (manfaat) sebagai faktor penarik minat utama konsumen untuk memanfaatkan fasilitas e-Money. Faktor yang menempati urutan kedua adalah faktor perceived ease of use (kemudahan). Sedangkan faktor perceived credibility (keamanan) baru dirasakan oleh konsumen jika e-Money dilengkapi dengan pin dan juga adanya jaminan keamanan selama bertransaksi menggunakan e-Money. Dan secara simultan ketiga faktor tersebut juga memiliki pengaruh yang positif terhadap minat konsumen menggunakan e-Money di Indomaret Pontianak. Kata kunci — behavioral intention, perceived usefulness, perceived ease of use, and perceived credibility  

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Published

2017-08-28

Issue

Vol. 16 No. 4 (2017): November 2017

Section

Articles

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Copyright (c) 2017 Ana Fitriana, Irawan Wingdes

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