This study investigates the influence of hedonic motivation and social interaction on participation intention in cycling communities in Yogyakarta. The transformation of cycling from a functional activity into an urban lifestyle highlights the importance of experiential and social drivers. This research employs a quantitative approach using a structured questionnaire administered to 120 active members of cycling communities. Data were analyzed using multiple linear regression with SPSS. The findings indicate that hedonic motivation significantly enhances participation intention by increasing perceived enjoyment and emotional value. Social interaction also significantly influences participation intention by strengthening interpersonal ties and sense of belonging. The model explains a substantial proportion of variance in participation intention, confirming that both intrinsic and extrinsic factors are critical. The study contributes by integrating psychological and social dimensions into a unified behavioral framework and offers practical implications for community-based activity design.
