CONSUMER PREFERENCE LEVEL ANALYSIS TOWARDS ARABICA CASCARA COFFEE (COFFEE SKIN) PRODUCTS WITH REGULAR ARABICA COFFEE

Abstract

In general, people are quite familiar with the types or varieties of Arabica coffee. However, the majority of customers only consume Arabica coffee that we usually find them on the market, namely coffee beans. However, many do not know that Arabica coffee has waste from the peeling process (depulping) which turns out to have many benefits. The objectives that researchers want to achieve include determining the level of consumer preference for "cascara Arabica" coffee products with "regular Arabica" coffee in terms of aroma, acidity, weight, taste, aftertaste, and sweetness. The type of research used in this study is included in the experimental method, and the data analysis technique used in this study is hedonic test analysis using a Likert scale. In this study, it can be concluded that "regular Arabica" coffee is more in demand by consumers because it has more prominent advantages in 5 indicators, namely in the aroma, acidity, weight, taste, and aftertaste indicators. While "cascara Arabica" coffee only has advantages in 1 indicator, namely the sweetness indicator. The most distinguishing factor between these two products is that “cascara Arabica” coffee comes from dried coffee fruit skin, while “regular Arabica” coffee comes from coffee beans that are dried and then roasted.