Young Generation Participation in Encouraging Sustainable Tourism in Kotagede Heritage Area

Abstract

This study aims to examine the forms, roles, and challenges of young generation participationin encouraging sustainable tourism practices in the heritage area of Kotagede, Yogyakarta. As one ofthe historical sites with high cultural value, Kotagede faces challenges in maintaining the preservationof cultural heritage while developing sustainable tourism potential. The young generation, as agents ofchange, plays an important role in innovation, digital promotion, cultural preservation, and educationalactivities for tourists and local communities. This study uses a descriptive qualitative approach with datacollection techniques in the form of in-depth interviews, participatory observation, and documentation.Data analysis techniques are carried out through the interactive model of Miles & Huberman (1994)which includes data reduction, data presentation, and drawing conclusions. The results of the study showthat the young generation plays an active role through various activities such as digital campaigns,heritage tour guides, management of arts and culture activities, and development of local creativeproducts. However, their participation still faces challenges in the form of limited resources, lack ofpolicy support, and knowledge gaps between generations (Pitana, 2019). This study concludes thatempowerment and involvement of the young generation in a structured manner are the keys to realizingsustainable tourism in heritage areas. Research recommendations include strengthening training,collaboration between stakeholders, and developing community-based participatory models.