The Role of Social Media to Introduce Nasi Glewo as a Culinary Attraction in Semarang City

Abstract

Nasi Glewo is a culinary specialty of Semarang that has a long history, but currently its existence is increasingly rare and less known by the wider community, especially the younger generation. This study aims to analyze the role of social media in introducing Nasi Glewo as a culinary tourism attraction in Semarang City. Although there is currently minimal content about Nasi Glewo on social media, the potential of digital platforms to promote this culinary is huge. Using a descriptive qualitative method, this study collected data through questionnaires to social media users. The results show that social media can serve as an effective educational and promotional tool to attract tourists and locals to Nasi Glewo. In addition, creative marketing strategies and collaboration with culinary influencers can increase visibility and public interest in this traditional cuisine. This research is expected to provide recommendations for stakeholders in an effort to preserve and promote Nasi Glewo as part of Semarang's culinary richness.