Aplikasi Hybrid Filtering Dan Naïve Bayes Untuk Sistem Rekomendasi Pembelian Laptop
DOI:
https://doi.org/10.33633/joins.v4i1.2518Abstract
Perkembangan E-commerce telah menjadi terobosan dalam strategi bisnis modern yang dapat menghasilkan kenaikan pendapatan secara virtual. Belanja merupakan kegiatan sosial dan biasanya pembeli mendapatakan rekomendasi dari orang lain untuk membeli suatu produk. Ketika mendapatkan rekomendasi, tingkat kepercayaan untuk membeli produk tersebut akan meningkat. Seiring perkembangan zaman laptop telah menjadi kebutuhan pokok bagi masyarakat. Toko – toko yang menawarkan penjualan laptop saat ini melakukan rekomendasi produk laptop dengan mengacu pada pembelian konsumen lain. Selain itu, informasi mengenai harga, spesifikasi laptop, kemudahan, serta rekomendasi dalam proses pembelian yang akurat bagi calon pembeli. Pada penelitian ini peneliti membuat sistem menggunakan metode Hybrid Filtering dan klasifikasi Naïve Bayes untuk Sistem Rekomendasi Penjualan Laptop. Untuk menentukan apakah suatu laptop di rekomendasikan atau tidak, digunakan 95 data spesifikasi, beserta rating dari laptop yang di rekomendasikan dan tidak di rekomendasikan. Dengan menggunakan 20 data testing, Berdasarkan pengujian menggunakan confusion matrix Algoritma Naïve Bayes mampu mengklasifikasikan suatu laptop di rekomendasikan atau tidak dengan tingkat akurasi 80%.Kata kunci—Sistem Rekomendasi, Hybrid Filtering, Naïve BayesReferences
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