ATTITUDE APPRAISAL OF VIRTUAL YOUTUBER VIEWERS INTERACTION IN THE SUPER CHAT : AN SFL PERSPECTIVE

Abstract

Appraisal is a system of interpersonal meaning from systemic functional linguistics that has been used as a linguistic approach (Martin & Rose, 2003). This study explores the Appraisal of attitude used by the viewers of a virtual Youtuber on how they position their attitude towards the streamer under certain circumstances. The viewers are able to interact with the streamer through the use of Super Chat donation system on YouTube. The data for this study were collected from a Virtual Youtuber’s live stream purposively. Meanwhile, the collected data were analyzed by using Martin & White (2003) framework to classify attitudes within affect, judgment, and appreciation. The result of this study shows that the viewers produced three subsystem of attitude, namely affect, judgment, and appreciation. The most dominant is affect with 151 items (81.62%), followed by appreciation with 17 items (9.189%), and judgment with 17 items (9.189%). The result of this study suggests that viewers are most likely expresses their positive feelings towards Youtubers whom they like, since they have already felt attached to their favorite streamer and wanted to say something nice especially after they had just returned from a long absence.