POSITIVE POLITENESS STRATEGIES USED IN “JOHNNY’S COMMUNICATION CENTER” VLOG
Abstract
This study aims to find out strategies of positive politeness from “Johnny Communication Center” vlog episode 27 on NCT DAILY YouTube channel. The method of this study is descriptive qualitative. Meanwhile, in collecting the data, the researchers downloaded “Johnny’s Communication Center” episode 27 from NCT DAILY You Tube channel purposively. Furthermore, in analyzing the data the researchers employ a framework purposed by Brown and Levinson (1987). According to Brown and Levinson, positive politeness contain fifteen strategies, there are notice, exaggerate, intensify interest to hearer, use in-group identity markers, seek agreement, avoid agreement, assert common ground, joke, assert or presuppose speaker’s knowledge of and concern for hearer’s wants, offer, be optimistic, include both speaker and hearer activity, give for reason, assume or assert reciprocity, and give hints to hearer. The results of this study show that there are twelve strategies of positive politeness used in this vlog. The dominant strategies of positive politeness used is exaggerate. It is done because their relations are close to each other.References
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