TOURISM ATTRACTION DEVELOPMENT STRATEGY OF BANTEN LAMA AS RELIGIOUS TOURISM IN SERANG CITY

Abstract

This study aims to determine the strategy for the development of Religious Tourism in Banten Lama, the method of collecting the data is mostly on observations and interviews of the attractiveness and tourism development section of the Youth and Sports Tourism Office of Serang City, administrators and managers of the Banten Grand Mosque and tourists. The type of this research is descriptive qualitative research that describes social phenomena without any comparisons and hypotheses but rather the results of interviews with stakeholders, such as Government, Managers and Tourists. The results of the study stated that the development of Banten Lama religious tourism was not optimal enough, including the absence of permanent management from the government for the management of the religious tourism attraction of Banten Lama, the level of awareness and concern of the community around the area was little towards the maintenance, development and management of religious tourism in Banten Lama. Thus, the researcher concludes that especially the Youth and Sports Tourism Office, to increase the cooperation with related parties regarding to the development of religious tourism in Banten Lama, and immediately determine the management of Banten Lama so that the progress of tourism attraction development of Banten Lama is more optimal.