THE ACCULTURATION IMPACT OF CHINESE AND JAVANESE ETHNIC IN KAMPUNG KETANDAN TOWARDS THE TOURISM IMAGE IN MALIOBORO AREA

Abstract

Abstract. This study aims to describe the acculturation of Chinese and Javanese Ethnic in Kampung Ketandan towards the tourism image in Malioboro area based on the tourists’ perception. The method of this study is written descriptively to obtain an overview of Kampung Ketandan tourist destination in Malioboro area. Meanwhile, the technique of data collection of this study used are interviews, observation and documentation. The results show that cultural acculturation in Ketandan Village has an influence on the image of tourism in Malioboro area. With the tourist attractions in Ketandan Village, such as the architecture of the buildings, which are historical evidence that there has been cultural acculturation between Chinese and Javanese ethnic which continues to be maintained by the people of Ketandan Village. Strengthened by the solidarity of the community in maintaining identity in an effort to preserve customs in the midst of the modernization era. This also does not aprat from the history of acculturation which is involving the legendary figures from Ketandan Village itself. The combination of life between Chinese and Javanese ethnic who can live side by side in harmony and events which are held regularly every year are able to attract the attention of tourists and improve the image of destinations in Malioboro area. Keywords: acculturation; kampung ketandan; malioboro area; tourism image