THE SUCCESS ANALYSIS OF FARMTRIP PROGRAM IN PROMOTING TOURISM VILLAGES (CASE STUDY OF TRIMURTI DISTRIC, SRANDAKAN, BANTUL YOGYAKARTA)

Abstract

Abstract. This research aims to analyze the success of the Famtrip program in promoting tourist villages. The research method used is quantitative research with data collection in the form of field observations and distributing surveys to 100 Famtrip participants including travel agencies, tourism industry associations, media, influencers and invited guests from government officials. The research results show that the Famtrip program in Trimurti District has succeeded in increasing tourists' awareness and interest in the potential of this tourist village. A significant increase in the number of tourist visits was recorded after the implementation of  Famtrip, with positive feedback from participants praising the uniqueness and authenticity of the tourism experience in Trimurti Village. Social media plays an important role in disseminating information and attracting potential tourists, with authentic content shared by Famtrip participants receiving a positive response from the audience. This research also identified several key factors that influence the success of the Famtrip program, including careful planning, selecting the right participants, and utilizing social media for promotion. Challenges faced include high implementation costs and the need to ensure a consistent, quality experience for all participant. Keywords: Famtrip, tourist village, tourism marketing, social media