THE USE OF THE INSTAGRAM APPLICATION ON KEDAI FOTOKOPI YUDISTIRA AS A MEANS OF ONLINE MARKETING COMMUNICATION

Abstract

In this modern times, it can be seen that the rapid development of business is happening which results in increasingly fierce competition between companies. While on the other hand, a business not only provides products and services but also has to think about how the products and services they provide can be accepted and known by consumers. Today's marketing communication can be done anywhere and anytime, this is due to technological advances such as social media, for example. Therefore, the author conducted a study that aims to find out how the marketing strategy of Kedai Fotokopi Yudistira is through social media Instagram using The Circular Model of Some model from Regina Luttrel. The method used by the author is a qualitative approach with observation techniques, literature study and documentation. The result of this study is that Kedai Fotokopi Yudistira relies on Instagram as their main marketing tool, because Instagram users cover all segments, but most importantly, it is in accordance with the marketing target of Kedai Fotokopi Yudistira, namely the productive age group.Keywords: Marketing, Online, Communication, Instagram, Coffeeshop