EMOJIS IN SOCIOLINGUISTIC PRAGMATICS: NAVIGATING SPEECH ACTS IN NON-VERBAL DIGITAL COMMUNICATION

Abstract

Abstract: Emojis, a notable component of digital non-verbal communication, have integrated to modern expression. Beyond mere emotive symbols, emojis intertwine with speech acts and pragmatics, adding layers of meaning to messages. Using primary data collected from 105 respondents and using descriptive analysis techniques, this study describes the navigating speech acts in Non-Verbal Digital Communication. This research affirms that respondents perceive emojis as powerful tools for expressivity, conveying emotions, and adding depth to messages. The consistently high scores across various statements underscore a strong inclination toward embracing emojis as integral components of contemporary digital communication. While societal acceptance of emojis is apparent, the study also identifies opportunities for increased community engagement and awareness to foster a nuanced understanding of emoji usage. Despite a perceived low likelihood of emojis replacing verbal language in the future, respondents express a continued intention to use emojis more frequently, highlighting their enduring relevance in shaping the landscape of digital communication.  Keywords: emojis, pragmatics, speech act, sociolinguistic, non-verbal digital communication