KIRINGAN VILLAGE POTENTIAL, CANDEN VILLAGE, BANTUL AS JAMU (TRADITIONAL HERB) CULTURAL TOURISM VILLAGE

Abstract

Almost all people in Indonesia know and consume traditional herb as an alternative traditional medicine. Besides that, it also became an alternative treatment when the pandemic hit Indonesia in 2020. The cultural tradition of drinking, mixing and selling traditional herb is a daily habit carried out by the people of Canden Village, so that this culture is difficult to escape from their lives because it is hereditary from their ancestors. The Canden tourist village or Jamu Gendong Tourism Village is located in Kiringan Hamlet, Canden, Jetis District, Bantul Regency. The method used in this study is descriptive qualitative, by collecting actual and detailed information. The results of the study show that the development of tourism has made the people of Kiringan Hamlet aware of the conservation or preservation of nature and culture which is increasingly in danger of being lost, so that the people have formed a cooperative group of traditional herb sellers. Cooperative groups act as motivators for other communities to participate in preserving nature and culture. The development of traditional herb products in Kirngan Hamlet, Canden Village has had many positive impacts on the local community, especially in the economic sector, because there is a large number of buyers' interest in consuming a variety of traditional herb (jamu) products, as well as a variety of flavors. This, of course, will increase the income of the surrounding community.