Susilowati, MG Westri Kekalih, Department of Management. Faculty of Economics and Business, Soegijapranata Catholic University, Semarang, Indonesia

• Vol 8, No 2 (2023): Jurnal Penelitian Ekonomi dan Bisnis - Articles
  Antecedents and Consequences of Brand Pride: An Investigation of The Causes of Brand Pride and Its Consequences for Willingness to Pay A Premium Price
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Jurnal Penelitian Ekonomi dan Bisnis (JPEB)

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