Perancangan Ulang Corporate Identity PT. Thomas Adi Jaya

Maulinda Rahmawati, Auria Farantika Yogananti

Abstract


PT. Thomas Adi Jaya merupakan perusahaan penyedia barang dan jasa konstruksi kelistrikan di Kalimantan Selatan. Perusahaan ini belum memiliki logo yang dapat mencerminkan layanan yang ditawarkan dan logo yang dimiliki tidak konsisten. Berdasarkan permasalahan yang ada, PT. Thomas Adi Jaya memerlukan perancangan ulang corporate identity. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi dan studi literatur. Analisis data menggunakan prinsip visualisasi logo menurut David E. Carter, metode SOAR (Strength, Opportunities, Aspiration, Results), dan brainstorming. Perancangan ini menghasilkan GSM (Graphic Standard Manual) sebagai media utama dan beberapa media pendukung.

Full Text:

PDF

References


Apriliani, W., 2020. Strategi Pengembangan Ekonomi Kreatif Melalui Analisis SOAR, Purwokerto: IAIN Purwokerto.

Barrett, J., 2020. Why Brand Perception Matters and How You Can Measure It. [Online]

Available at: https://www.getfeedback.com/resources/cx/brand-perception/

Begg, R., 2017. The Benefits of a Graphic Standards Guide. [Online]

Available at: https://impulsecreative.com/blog/the-benefits-of-a-graphic-standards-guide#:~:text=A%20graphic%20standards%20guide%2C%20a.k.a.,and%20why%20it%20was%20designed.

Bourn, J., 2011. Color Meaning: Meaning of The Color Blue. [Online]

Available at: https://www.bourncreative.com/meaning-of-the-color-blue/

Ellis, M., 2020. Logotype vs. logomark vs. logo: What is the difference?. [Online]

Available at: https://99designs.com/blog/logo-branding/logotype-vs-logomark-vs-logo/

[Accessed January 2022].

Firmansyah, M. A., 2019. Pemasaran Produk dan Merek (Planning & Strategy). s.l.:Penerbit Qiara Media.

Kellogg, C., 2015. The meaning of yellow: what a yellow logo says about your brand. [Online]

Available at: https://99designs.com/blog/tips/yellow-logos/

Maulana, R., 2019. Jumlah Konsultan Besar Bidang Konstruksi Tumbuh Pesat, Ini Penyebabnya. [Online]

Available at: https://ekonomi.bisnis.com/read/20190124/45/881930/jumlah-konsultan-besar-bidang-konstruksi-tumbuh-pesat-ini-penyebabnya

[Accessed 6 10 2021].

Napoles, V., 1988. Corporate Identity Design. New York: Van Nostrand Reinhold.

Oxford University Press, 2021. Definisi dari logo. [Online]

Available at: https://www.lexico.com/definition/logo

[Accessed 7 10 2021].

Popnikolov, B., 2020. 3 Reasons Brand Consistency is so Important. [Online]

Available at: https://www.venveo.com/blog/three-reasons-brand-consistency-is-so-important

[Accessed 1 10 2021].

Sugianto, O., 2020. Penelitian Kualitatif, Manfaat dan Alasan Penggunaan. [Online]

Available at: https://binus.ac.id/bandung/2020/04/penelitian-kualitatif-manfaat-dan-alasan-penggunaan/

[Accessed 3 11 2021].

Templafy, 2021. What is corporate identity? Answers from three leading brands. [Online]

Available at: https://www.templafy.com/blog/what-is-corporate-identity-answers-from-3-leading-brands/

Wibowo, A. S., 2021. Perancangan Logo Cooperative Identity Café Wedangan Anglo Semarang. Thesis, 8 November.

Wijaya, B. S., 2013. Dimensions of Brand Image: A Conceptual Review from the. European Journal of Business and Management, p. 60.




DOI: https://doi.org/10.33633/ctr.v4i2.6837

Article Metrics

Abstract view : 274 times
PDF - 168 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indexed by:

       

 

 

diterbitkan oleh:

Universitas Dian Nuswantoro
Jl. Imam Bonjol, No. 207, Semarang, Provinsi Jawa Tengah
Telp :(024) 3575916

 

Karya ini dilisensikan di bawah CC BY-SA 4.0