PESAN SUBLIMINAL MENGANDUNG UNSUR SEKSUAL DALAM FILM DISNEY COCO

Authors

  • Amida Yusriana Universitas Diponegoro
  • Antika Nurinsa Universitas Dian Nuswantoro

DOI:

https://doi.org/10.33633/ja.v3i1.3704

Abstract

AbstrakSebuah film akan dianggap layak tonton setelah melalui proses sensor dan penyaringan.  Pada tahun 2017, Disney meluncurkan  sebuah film berkategori anak-anak berjudul  Coco. Film ini cukup sukses di pasaran dan memperoleh review  yang  baik.  Idealnya,  Coco  adalah  sebuah  film  kategori  semua  umur yang di dalamnya tidak mengandung unsur pelanggaran kategori, namun kenyataannya ditemukan unsur pelanggaran pornografi untuk kategori usia dengan menggunakan metode pesan subliminal. Maka penelitian ini bertujuan mengungkapkan bagaimana pesan subliminal dikemas dalam film Coco. Penelitian  ini menggunakan  paradigma  kritis dan metode  semiotika  sebagai metode operasionalnya.  Teori yang digunakan  adalah teori pesan subliminal. Hasil  menunjukkan  terdapat  tiga  pesan  subliminal  visual  bernuansa  seksual yakni Motorboating, French Kiss dan Nude Art.Kata Kunci: Pesan Subliminal, Semiotika, Coco, Film AbstractA published movie should have passed the censorship and screening process. In 2017, Disney produced a G rated movie titled Coco. This movie was succeed and  gained  favourable  review.  Ideally,  Coco  is  a  G  rated  movie  thus  there should no any qualification violence inside, but in fact there are some violences in the sexual aspect. This research aims to reveal how the subliminal message is packaged  within the Coco Movie. This research  uses the critical paradigm and semiotics as the operational method. Subliminal message theory is used to understand the research. The result shows that there are three visual sexually subliminal messages: Motorboating, French Kiss and Nude Art. Keywords: Subliminal Message, Semiotics, Coco, Film

Author Biography

Amida Yusriana, Universitas Diponegoro

Departemen Ilmu Komunikasi

Downloads

Published

2020-10-19

Issue

Vol. 3 No. 1 (2020): FEBRUARI 2020

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).