NOWADAYS CORPORATE STRATEGY: BUSINESS MODEL CANVAS AND SWOT AS A FOUNDATION

Authors

  • Sisca Dian Rahmawati Universitas Slamet Riyadi
  • Lamidi Universitas Slamet Riyadi
  • Febrianur Ibnu Fitroh Sukono Putra Universitas Dian Nuswantoro
  • Roymon Panjaitan Universitas Dian Nuswantoro
  • Risanda Alirastra Budiantoro Universitas Negeri Semarang

Abstract

The purpose of this study is to determine the development of business strategy with a business model canvas approach and to determine SWOT analysis at company X. This study uses a qualitative research method using the Business Model Canvas (BMC) as a guide to identify business models and then uses SWOT for each metrics. Based on the SWOT analysis that has been produced, there are several business strategies that need to be carried out by PT. X, including producing high enough products, developing target markets, carrying out product development, selling outlet products, e-commerce, and various social media, conducting development of new innovations for products and many more.

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Published

2024-10-31

Issue

Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)

Section

Articles

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