ANALISIS DYNAMIC CAPABILITY DALAM MEMPERKUAT KEUNGGULAN KOMPETITIF UMKM JUS BUAH CALEC DI SUKARAME

Authors

  • Inggrit Firstia Deswari Manajemen Bisnis Syariah, Universitas Islam Negeri Raden Intan Lampung, Indonesia
  • Tasya Aulia Manajemen Bisnis Syariah, Universitas Islam Negeri Raden Intan Lampung, Indonesia
  • Tri Febrianto 4Manajemen Bisnis Syariah, Universitas Islam Negeri Raden Intan Lampung, Indonesia
  • Vicky F. Sanjaya Manajemen Bisnis Syariah, Universitas Islam Negeri Raden Intan Lampung, Indonesia

Keywords:

dynamic capabilities; keunggulan kompetitif; UMKM; strategi bisnis

Abstract

Penelitian ini bertujuan untuk memahami kapabilitas dinamis (KD) yang berkontribusi dalam memperkuat keunggulan kompetitif UMKM Jus Buah Calec di Sukarame, Bandar Lampung. Merujuk pada kerangka kerja Teece, Pisano, dan Shuen, yang mencakup kapabilitas penginderaan, pemanfaatan, dan transformasi, penelitian ini mengkaji sejauh mana bisnis dapat mengidentifikasi perubahan pasar, menghasilkan inovasi, dan meningkatkan aktivitas operasional. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa UMKM Jus Buah Calec memiliki kapabilitas penginderaan dan inovasi yang relatif kuat, tetapi kapabilitas transformasinya masih terbatas karena keterbatasan modal dan sumber daya manusia. Peningkatan kapabilitas dinamis sangat penting bagi bisnis untuk mempertahankan keunggulan kompetitif yang berkelanjutan.

References

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Munir, N. S., Cahyono, R. D., & Patricia, M. C. (2023). Strategi peningkatan kapabilitas dinamis perusahaan properti. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 7(1), 18–25.

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Teece, D. J. (2016). Dynamic capabilities and entrepreneurial management. Journal of Management & Organization.

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.

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Published

2026-05-28

How to Cite

Deswari, I. F., Putri, T. A., Febrianto, T., & Sanjaya, V. F. (2026). ANALISIS DYNAMIC CAPABILITY DALAM MEMPERKUAT KEUNGGULAN KOMPETITIF UMKM JUS BUAH CALEC DI SUKARAME. Jurnal Manajemen Dan Dinamika Bisnis (JMDB), 5(1), 1–9. Retrieved from https://publikasi.dinus.ac.id/JMDB/article/view/15227

Issue

Vol. 5 No. 1 (2026): JMDB (Jurnal Manajemen dan Dinamika Bisnis)

Section

Articles

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