ANALYSIS STRATEGY OF DOT (DESTINATION, ORIGINAL, AND TIME) AT BATU CERMIN CAVE, IN LABUAN BAJO

Abstract

Without more structured marketing activities, attractive destinations, adequate infrastructure, reliable human resources, and many prominent investors would be meaningless. The DOT (Destination, Origin, and Time) approach is expected to boost sustainable tourism. is in the Batu Cermin Cave. This study aims to determine the strategy and implementation of the DOT (Destination, Origin, and Time) strategy in the Batu Cermin Cave area. This type of research is qualitative. The methods used are interviews, documentation and literature studies to obtain further information from informants regarding the strategy and implementation of the DOT (Destination, Origin, and Time) strategy in the Batu Cermin Cave area. The results of the study indicate that there is an influence from the DOT strategy (Destination, Origin, and Time) in Batu Cermin Cave in terms of developing Batu Cermin Cave tourist destinations in increasing the number of tourist visits visiting Batu Cermin Cave destinations, namely by adding attractions, providing facilities and infrastructure , providing access that can be reached and enjoyed by tourists, conducting searches related to the origin of tourists to find out the character and behavior of tourists visiting the Batu Cermin Cave area, conducting guiding training, conducting training to the community so that they are ready to face tourists with different origins, and conducting socialization about cleanliness and safety, in collaboration with travel agents in Labuan Bajo to include the Batu Cermin Cave destination into the list of destinations that must be visited for tourists who want to visit Labuan Bajo.

Keywords: Destination; Origin; Strategy;  Time