Language Communication in the Digital Era in the Perspective of Cognitive Linguistics

Hate Speech Phenomenon

Abstract

The digital age has dramatically changed our lives. New technologies are changing how people interact with each other, how stories are shared and distributed, and how reality is presented and perceived. These shifts are reshaping communication and influencing the cognitive processes underpinning language use. As digital tools mediate human interaction, they bring forth novel linguistic phenomena, from emerging online vernaculars to the subtle ways algorithms shape discourse. This paper aims to share knowledge about how language communication in the digital age is from the perspective of cognitive linguistics. Cognitive linguistics emphasises the relationship between language, thought, and meaning and offers a critical lens to analyse these issues.Concepts in cognitive linguistics, such as conceptual metaphor and cognitive or mental framing, can be used to examine communication phenomena in the current digital age, such as hate speech.