Heritage Site and Strategic Implementation in Kota Gede Yogyakarta

Abstract

The research aims to determine the strategic implementation of managing heritage sites in the Kota Gede area. Heritage sites not only have a historical and a cultural value but also has some challenges in term of preserving and utilizing them as tourist destinations. Quantitative method was applied in this study by surveying to 100 tourists who come to Kota Gede and local communities to measure the effectiveness of the PLS4 sem management and analysis strategy. Meanwhile, the questionnaire covers some factors such as conservation, community participation and tourism experience. The results of the SEM-PLS analysis show that the strategies which focus on conservation, education and community participation have a significant effect on increasing the value of cultural heritage and creating tourism experiences with the model showing strong predictions.