The Influence Of Tour Itinerary On Tourists' Level Of Satisfaction In Tourism Travels: Case Study Of Tourist Travel Bureau In Yogyakarta

Abstract

A tour itinerary is an important component in a tour package. This research aims to determine the influence of tourist itineraries simultaneously and significantly on the level of tourist satisfaction. The type of research uses quantitative research methods by employing Purposive Sampling techniques where 100 respondents are selected based on certain criteria. The data collection used a Likert scale technique questionnaire. Meanwhile, the instrument testing techniques uses Validity Test and Reliability Test. Furthermore, the data analysis technique in this research applies the Multiple Linear Regression Test, F Test, t Test, and R2 Coefficient of Determination Test. The results of the research show that the results of the F Test, namely tourist itinerary plans simultaneously and significantly influence the level of tourist satisfaction because F count > F table (66,779 > 3.090) with sig 0.000 < 0.05. It can be concluded that Ha which reads "tourist itinerary plans influence simultaneously and significant to the level of tourist satisfaction" received. Moreover, the results of the t test show that the value of tcount(3.685) > ttable(1.984) and the probability or sig value of 0.000 < 0.05 for the Travel Route (X1) and the value of tcount (4.028) > ttable(1.984) and the probability or sig value of 0.000 < 0.05 for Destination Variations (X2). So, it can be concluded that the variable that has the most significant influence is the destination variation variable on the level of tourist satisfaction, so Ha is accepted. The results of the Determination Coefficient Test (R2) were 0.571 or 57.1% and the remainder was influenced by other variables not included in this research.