Pengumpulan Dan Penafsiran Pesan Komunikasi Bisnis

Authors

  • Suhairi Suhairi Universitas Islam Negeri Sumatera Utara
  • Ardhinur Ardhinur Universitas Islam Negeri Sumatera Utara
  • M. Fauzan Effendi Effendi Universitas Islam Negeri Sumatera Utara
  • Rizka Azriani Universitas Islam Negeri Sumatera Utara
  • Sucita Saskya Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.56696/jaka.v3i2.8812

Abstract

The gathering and interpretation of business communications is an important process in the modern business world. In the ever-evolving digital era, companies must be able to collect and interpret business communication information appropriately to gain valuable insights. First of all, the collection of business communication messages is carried out through data collection techniques and data analysis methods, such as interviews, surveys and content analysis. After the data is collected, the next stage is interpretation. The interpretation of business communication messages is carried out through techniques and tools such as context analysis, language analysis, non-verbal analysis, natural language processing technology, speech recognition technology and social media monitoring tools. This involves using sophisticated algorithms and data analysis techniques to identify information that is valuable and relevant to the company. The main benefits of gathering and interpreting effective business communications are increased understanding of customer needs and wants, development of better marketing strategies, identification of new business opportunities, and improvement of internal business processes. However, there are also challenges associated with the collection and interpretation of business communications. One of the main challenges is the large and complex volume of data. Companies must be able to manage and analyze data on a large scale to get clear results. In addition, privacy and security are also important issues in the collection and interpretation of business communications. The company must ensure that the data collected is kept safe and kept confidential, and complies with applicable privacy regulations. In conclusion, gathering and interpreting business communication messages helps companies understand customer views and feedback, improve communication and business decision making, and achieve better overall business goals. However, companies must also pay attention to challenges related to data management and privacy to ensure the success of this process.

References

Adler, Ronald B. dan Jeames Marquardt Elmhorst. (1996). Communicating at Work: Principles and Practices for Business and Professions. 5th Ed. New York: McGraw-Hill.

Berko, Roy. M., Andrew D. Wolvin dan Darlyn R. Wolvin. (1995). Communicating a Sosial and Carrier Focus. 6th Ed. Boston: Houghton Mifflin Coy.

Bovee, Courtland L. dan John V. Thill. (1989). Business Communication Today. Now York: McGraw-Hill Inc.

Himstreet, William C., Wayne Murlin Batty dan Carol C. Lehman. (1993). Busines Communicating. Belmont: Wardswoth Publishing Coy.

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Published

2023-07-24

How to Cite

Suhairi, S., Ardhinur, A., Effendi, M. F. E., Azriani, R., & Saskya, S. (2023). Pengumpulan Dan Penafsiran Pesan Komunikasi Bisnis. JAKA (Jurnal Akuntansi, Keuangan, Dan Auditing), 3(2), 187–195. https://doi.org/10.56696/jaka.v3i2.8812

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