Belajar dari Amatir: Kreativitas Komunitas Perancang Grafis Urun Daya

Taufik Murtono, Santosa Soewarlan, Didit Widiatmoko Soewardikoen, Guntur Guntur

Abstract


Abstrak

Urun daya rancang grafis merupakan fenomena yang menarik untuk diteliti mengingat Indonesia adalah salah satu penyumbang sumber daya urun daya terbesar di dunia. Walaupun mendapat penolakan dari asosiasi dan para profesional, eksistensi para perancang grafis urun daya tetap berdaya. Penelitian ini bertujuan untuk mengetahui pengalaman para perancang dalam mengembangkan kemampuan kreatif dan sikap perancangan sehingga mampu bertahan dan diterima oleh klien. Penelitian ini akan berguna bagi peneliti dan dunia akademis yang selama ini lebih banyak mengadopsi prinsip, metode, dan etika perancangan modern yang mapan. Pengalaman komunitas akan menyumbang keberagaman dalam praktik perancangan. Penelitian ini menggunakan metode fenomenologi yang mengandalkan data hasil wawancara dan pengamatan. Langkah penelitian dimulai dengan investigasi pengalaman pribadi, dilanjutkan penelusuran sumber etimologis dan pergeseran makna untuk memperoleh deskripsi pengalaman perancang. Metode penelitian ini bertujuan menyarikan pengalaman kreatif para perancang menjadi pemahaman tentang sifat khas dari pengalaman tersebut. Hasil yang didapatkan adalah deskripsi pengalaman perancang dari proses kreatif sejak fase meniru, modifikasi, konseptualisasi, hingga transformasi. Pengalaman belajar dan bekerja membentuk perancang yang akomodatif terhadap segala perubahan dan toleran terhadap klien. Penelitian menyimpulkan adanya nilai strategis dari penghargaan perancang terhadap keberadaan klien, produk, dan lingkungannya. Hal ini juga ditandai dengan perkembangan praktik kreatif. Proses perancangan tidak lagi mengandalkan logika perancang semata.

 

Kata Kunci: fenomenologi, kreativitas, rancang grafis, transformatif, urun daya

 

Abstract

Graphic design crowdsourcing was an interesting phenomenon to be researched, considering that Indonesia is one of the most crowdsourcing contributors resources in the world. Despite being rejected by associations and professionals, the existence of crowdsourcing graphic designers remained significant. This study aimed to determine the experience of designers in developing creative abilities and design attitudes so that they could survive and be accepted by clients. This research will be helpful for researchers and academics who have been adopting more established principles, methods, and ethics of modern design. Community experience will contribute to diversity in design practice. We used phenomenological methods that relied on data from interviews and observations. The research step begins with an investigation of personal experience, followed by a search for etymological sources and shifts in meaning to obtain a description of the designer's experience. This method aims to extract the creative experience of designers into an understanding of the distinctive nature of those experiences. The results describe the designer's experience in the creative process from the imitation, modification, conceptualization, and transformation phases. The research concludes a strategic value in the designer's respect for the existence of the client, the product, and the environment. The design process no longer relies on the designer's logic alone. 

 

Keywords: creativity, crowdsourcing, graphic design, phenomenology, transformative


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DOI: https://doi.org/10.33633/andharupa.v8i3.6933

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Andharupa Journal (p-ISSN: 2477 - 2852 | e-ISSN: 2477 - 3913) is published by Dian Nuswantoro University, Semarang. This Journal is licensed under Creative Commons Attribution 4.0 International License.