DESAIN SIGNAGE SYSTEM SEBAGAI MEDIA INFORMASI KAWASAN SIMPANG LIMA SEMARANG BERBASIS KOMPUTER GRAFIS

Abstract

AbstrakKota Semarang merupakan ibu kota Provinsi Jawa Tengah yang berlokasi di Pantura (pesisir pantai utara Jawa. Simpang Lima menjadi kawasan strategis di Semarang dan layak dikunjungi karena menjadi pusat kegiatan ibadah, rekreasi, belanja, serta aktivitas positif lainnya. Namun, potensi yang dimiliki Simpang Lima belum bisa dieksplorasi secara maksimal karena kurang tersedianya media informasi untuk pengunjung, khususnya dalam bentuk signage system. Padahal, signage system memiliki fungsi penting dalam memberi informasi tentang nama dan lokasi suatu tempat. Hal tersebut mendorong penulis melakukan penelitian desain signage system dengan metode kualitatif. Data penelitian diperoleh melalui observasi, wawancara, kuesioner, dan studi pustaka. Desain signage system dikembangkan menggunakan signage pyramid method yang terdiri dari tiga tahapan: information content system, graphic system, serta hardware system. Hasil penelitian ini yaitu desain signage system beberapa tempat penting di Simpang Lima beserta mockup pemasangan di lokasi tersebut. Penelitian ini bisa dikembangkan lebih lanjut dengan mengadaptasi teknologi augmented reality yang mampu menyajikan signage system secara virtual dan bisa diakses melalui perangkat smartphone. Kata Kunci: media informasi, simpang lima, signage system, placemaking  AbstractSemarang is the capital city of Central Java located on Pantura (the northern coast of Jawa). Simpang Lima becomes a strategic area in Semarang well worth a visit by citizens and tourism for being the center of activities such as worship, recreation, shopping, and also other positive activities event. However, the potential of Simpang Lima cannot fully be explored due to a lack of information for visitors, especially in a signage system form. Nevertheless, a signage system's primary function was providing information about the name and location of places. This case has pushed the authors to research signage system design by using the qualitative method. Research data obtained by observation, interview, questionnaire, and literature study. Signage system design developed using the Signage Pyramid Method that consists of three steps: information content system, graphic system, and hardware system. The result of this research is the signage system design of some primary places in Simpang Lima and a mock-up of installation on that place. This research can be developed further by adapting augmented reality technology that can present the signage system virtually so it can be accessed by using a smartphone. Keywords: information media, simpang lima, signage system, placemaking