KAJIAN USABILITY APLIKASI CANVA (STUDI KASUS PENGGUNA MAHASISWA DESAIN)

Authors

  • Erisa Adyati Rahmasari Universitas Dian Nuswantoro
  • Auria F. Yogananti Universitas Dian Nuswantoro

DOI:

https://doi.org/10.33633/andharupa.v7i01.4292

Abstract

Abstrak Kemudahan mendesain saat ini ditawarkan oleh platform desain melalui website maupun aplikasi. Canva merupakan salah satu best platform yang digunakan untuk mendesain. Canva dapat dengan digunakan melalui website dan aplikasi mobile. Canva didesain dengan kelengkapan fitur dan template yang memudahkan seseorang mendesain seperti mendesain poster, kartu ucapan, brosur, infografis hingga presentasi dalam waktu yang singkat. Hal tersebutlah yang membuat Canva digunakan pula oleh mahasiswa. Penelitian ini dilakukan untuk mengetahui usability dari aplikasi Canva dengan tujuan mengetahui pengalaman pengguna dalam hal ini mahasiswa terhadap aplikasi tersebut karena ditemukan ketidakpuasan pada saat menggunakan aplikasi Canva. Metode kualitatif-kuantitatif digunakan untuk mendiskripsikan secara detail hasil wawancara langsung dan hasil angket yang diberikan. Analisa aplikasi menggunakan poin Usability yakni berkaitan dengan learnability, efficiency, memorability, error dan satisfaction untuk mengetahui pengalaman pengguna dan dipadukan dengan metode Important Performance Analysis (IPA). Dari analisa yang dilakukan pada aplikasi Canva diketahui bahwa untuk meningkatkan usability, kemudahan aksesibilitas serta kepuasan pengguna ketika menemukan error dan memperbaiki error harus diperbaiki. Selain itu, aplikasi Canva perlu memperbaiki alur dan akurasi waktu saat penggunaan aplikasi. Poin usability yang perlu dipertahankan adalah kemudahan saat mengenali simbol-simbol, dan sistem serta efisiensi navigasi. Kata Kunci: aplikasi, Canva, desain, usability, user experience AbstractThe convenience of design also offered a design platform through a website or application. Canva is one of the best platforms used to design. Canva can be used through the website and mobile application. Canva was designed with the features and templates that can help someone make the design like a poster design, a greeting, brochures, infographic until a presentation in a limited time. Those things made Canva also used by university students. This study was conducted to appraise the usability to learn user experiences, in this case, are students toward the application because dissatisfaction found when Canva application used. The mixed-method is used to describe the detailed result of direct interviews and surveys. The analysis used the usability point associate with learnability, efficiency, memorability, error, and satisfaction to understanding the user experience combined with Important Performance Analysis (IPA). From the analysis that has been done, to increase usability, ease accessibility, and user satisfaction when a user found error and fix error must be repaired. Furthermore, the Canva application needs to correct user flow and time accuracy when using the application. Moreover, Usability points that need to maintain are convenience when recognizing symbols, system, and navigation efficiency. Keywords: Application, Canva, Design, Usability, User Experience

References

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Published

2024-07-04

Issue

Vol. 7 No. 01 (2021): February 2021

Section

Articles

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Copyright (c) 2021 ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia

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