Kedinamisan dalam Kearifan Lokal: Perancangan Identitas Visual Galeri Sulam Pinjaik Patah

Erni Masdupi, Tri Kurniawati, Halkadri Fitra, Dini Faisal

Abstract


Abstrak

Galeri Sulam Pinjaik Patah sebagai usaha kolektif warga Nagari Panampuang memiliki potensi menjadi salah satu ikon produk sulam di Sumatra Barat. Namun, dari sisi desain grafisnya belum memiliki solusi desain yang baik. Logo yang dimiliki belum dapat memperkenalkan karakter, kepribadian, dan ciri khas Sulam Pinjaik Patah. Identitas visual merupakan jawaban bagi permasalahan Galeri Sulam Pinjaik Patah karena penggunaan identitas visual yang sistematis, terstruktur dan konsisten akan mampu membangun brand awareness. Identitas visual dirancang dengan menggunakan metode research and development (R&D) yang terdiri dari tahapan mengenali potensi dan masalah, merancang desain produk, validasi dan uji coba. Hasil rancangan identitas visual memiliki elemen yang dinamis, aplikasi yang fleksibel sehingga memberi ruang bagi entitas untuk mengembangkan elemen dari identitas visual.

 

Kata kunci: galeri sulam, identitas visual, kearifan lokal, pinjaik patah

 

Abstract

Galeri Sulam Pinjaik Patah has the potential of becoming one of the icons of embroidery products in West Sumatra. However, the gallery does not have a better graphic design solution. Its current logo does not introduce the character, personality, and characteristics of the origin of the name Pinjaik Patah embroidery. The problem is gallery needs more recognition to create brand awareness. It demands a systematic and consistent use of visual identity, not just a logo. The research and development (R&D) method is used to design the visual identity. The stages are identifying potentials and problems, designing product designs, validating, and testing. The final design of Galeri Sulam Pinjaik Patah’s visual identity has dynamic elements and flexible applications that allowed the gallery to improve and develop its visual identity.

 

Keywords: embroidery gallery, local wisdom, pinjaik patah, visual identity

Full Text:

PDF

References


Alkibay, D. S., Ozdogan, D. F. B., & Ermec, A. (2007). Corporate Visual Identity: A Case in Hospitals. Health Marketing Quarterly, 24(3–4), 131–149.

Badan Pengembangan dan Pembinaan Bahasa. (2016). KBBI Daring. diakses 14 Desember 2020 https://kbbi.kemdikbud.go.id/entri/nagari

Bolhuis, W., Jong, M. D. T. De, Bosch, A. L. M. Van Den, Bolhuis, W., Jong, M. D. T. De, & Bosch, A. L. M. Van Den. (2015). Corporate rebranding : effects of corporate visual identity changes on employees and consumers, 7266(November).

Cirlot, J.E. (2001). A Dictionary of Symbols. Second Edition. Taylor and Francis e-Library

Cosentino, D. (2015). Designing the Identity of A New State: Kosovo Flag. The Design Journal, 18(4), 607–612.

Czekanski, W. A., & Lee, J. W. (2017). Journal for the Study of Sports and Athletes in Education Cock-a-Doodle-U : Examining University Brand Personality and Visual Identity at Coastal Carolina Cock-a-Doodle-U : Examining University Brand Personality. Journal for the Study of Sports and Athletes in Education, 7397(June), 1–17.

Darmawan, R. M. A., & Swasty, W. (2018). Perancangan Ulang Logo dan Media Promosi CV. Kinandang Putera Sebagai Penguatan Identitas Visual. Andharupa, Jurnal Desain Komunikasi Visual Dan Multimedia, 4(2), 157–172.

Jury, David. (2017). What is Typography. Brighton: Ivy House

Leitão, R. M., & Marchand, A. (2018). Graphic design as an instrument of identity assertion for indigenous peoples : the case of the Tapiskwan project. Communication Design, 7132, 1–21.

Newark, Quentin. (2017). What is Graphic Design. Brighton: Ivy Press

Pratama, F. D., & Swasty, W. (2018). Logo dan Signage Sebagai Identitas Visual (Studi Kasus: Stadion Gelora Bandung Lautan Api). Andharupa, Jurnal Desain Komunikasi Visual Dan Multimedia, 4(2), 119–129.

Rustan, Surianto. (2011). Mendesain Logo. Jakarta: Gramedia

Rustan, Surianto. (2019). Warni: Buku 2. Jakarta: PT. Lintas Kreasi Imaji

Seddon, Tony. (2015). Type Teams: Perfect Typeface Combinations. London: Thames and Hudson

Sugiyono. (2018). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, R&D). Bandung: Alfabeta.

Vel, J. A. C., & Bedner, A. W. (2015). Decentralisation and village governance in Indonesia : the return to the nagari and the 2014 Village Law, 9113(December).

Xu, F., Li, Y., & Zhou, J. (2017). Brand Awareness for Entrepreneurial Hotel Chains : Perceived Quality and Brand Loyalty Brand Awareness for Entrepreneurial Hotel Chains : Perceived Quality and Brand Loyalty, 0073.

Yusantiar, R., & Soewardikoen, D. W. (2018). Perancangan Identitas Visual untuk Promosi Pariwisata Kabupaten Rembang. Andharupa, Jurnal Desain Komunikasi Visual Dan Multimedia, 4(2), 207–220.




DOI: https://doi.org/10.33633/andharupa.v7i2.4097

Article Metrics

Abstract view : 74 times
PDF - 64 times

Refbacks

  • There are currently no refbacks.


indexed by:

 

 

 

Andharupa Journal (p-ISSN: 2477 - 2852 | e-ISSN: 2477 - 3913) is published by Dian Nuswantoro University, Semarang. This Journal is licensed under Creative Commons Attribution 4.0 International License.