The Role of Flouting Maxim in Anti-Smoking Persuasion: A Case Study of Kurzgesagt - In a Nutshell YouTube Channel

Abstract

This study aims to reveal the role of flouting the maxim used by the Kurzgesagt - In a Nutshell YouTube channel in educating audiences about smoking and vaping. This paper is research that utilizes linguistic and pragmatic disciplines. The theory used in this research is the flouting maxim theory proposed by Cutting and Fordyce (2021) to analyze the types and strategies used by the Kurzgesagt - In a Nutshell YouTube channel in educating audiences about smoking and vaping. This research uses a descriptive qualitative approach and uses videos entitled Vaping Is Too Good To Be True and Smoking Is Awesome. The result of this study is the role of flouting the maxim used in the kurzgesagt - In a Nutshell YouTube channel videos in educating audiences about smoking and vaping.