Proceedings of International Seminar on Translation, Applied Linguistics, Literature, and Cultural Studies

Translation Procedure of Cultural terms in Traditional Food recipes by Julie “Nyonya Rumah” Sutarjana

Aulia Nurhaliza — 2025-02-04

Indonesia has cultural and ethnic diversity. This diversity reflected in Indonesia culinary which has distinctive flavor, ingredients, and how to cook it. It attracts to foreigners to learn and know more about Indonesian traditional food and the recipes. This study aims to analyze the translation procedure of cultural unique terms as a cultural category in traditional Indonesian food recipes by Julie “Nyonya Rumah” Sutarjana. This research is supported by Peter Newmark’s theories about cultural categories and translation procedures. Therefore, this study provides a deep knowledge and still maintains the cultural characteristics and accept to international readers. The results of this research show that descriptive equivalents is mostly applied in the cultural words. The method was used to keep the meaning and context of the original text and it is easy to understand. The cultural equivalent helps to show local cultural meanings.

Analysis Of Japanese Ramen Culture On The Kosuke Shows Japan Youtube Channel

Elya Zahro — 2025-01-31

As one of the most advanced countries in Asia that embraces cultural acculturation, Japan is known for its strong adherence to its own cultural heritage. This is undoubtedly rooted in the traditions passed down through generations. One of the cultural practices that still exists today includes the Hanabi festival, mikoshi, and geisha. Additionally, table manners are still taught there, including the etiquette and proper way to eat ramen. In this study, the authors examine the etiquette of enjoying ramen according to Japanese society using a descriptive qualitative method aimed at describing the actions of the video sources. The analysis reveals that Japanese people continue to uphold cultural values and etiquette when eating ramen.

Perlocutionary in Twilight (薄暮) Anime Short Film

Asya Kireina Paramahita — 2025-01-31

This study aims to analyze perlocutionary verbs in a context. This study is a qualitative descriptive study. The theory used to analyze the data of this study is Alston's theory (1964) in Tarigan (1994) regarding perlocutionary verbs. The data source in this study is an anime short film entitled Twilight (薄暮) in the form of perlocutionary utterances contained in the anime short film. The data collection technique used is the listening and recording technique. The data in this study were analyzed using the referential match analysis technique. The results of the study show that 2 data were obtained for annoying perlocutionary verbs, 1 data for disturbing perlocutionary verbs, 1 data for deceiving perlocutionary verbs, 2 data for embarrassing perlocutionary verbs, 1 data for confusing perlocutionary verbs, 1 data for inspiring perlocutionary verbs, 1 data for recommending perlocutionary verbs, 1 data for convincing perlocutionary verbs.

Complexity of Modern Life Overview in Belle: Ryuu To Sobakasu No Hime (2021)

Dyana Puspa Rahmadewi — 2025-02-04

This research is about an overview of the complexity of Belle: Ryuu To Sobakasu No Hime. Belle: Ryuu To Sobakasu No Hime depicts the complex social dynamics between virtual life and real life. The purpose of the research is to describe the complexity of the main character’s life. This research uses a descriptive qualitative method to explore and to describe more deeply the complexity of the main character’s life in Belle: Ryuu to Sobakasu No Hime. Edgar Morin’s theory about complexity in the social context is used in this research. The result of the analysis shows the complexity of the main character in Belle: Ryuu To Sobakasu No Hime including the main character’s life as Suzu who is just an unknown person and her virtual life as Belle has extraordinary popularity.

The Neurotic needs of the character Miyo in Akumi Agitogi’s “My Happy Marriage” movie

Irsyad Arif Nugroho — 2025-02-04

This research is about the neurotic needs of Miyo Saimori’s character in the movie “My Happy Marriage”, which is analyzed using Karen Horney’s psychoanalysis theory to find out the neurotic needs that Miyo Saimori’s character has. The method used in this research was the qualitative description method. The research data were in the form of dialogue text related to the main character Miyo in the movie “My Happy Marriage” by Akumi Agitogi. Data collection techniques were carried out by observing and recording dialog related to the main character. Data analysis techniques were done through data reduction, data display, data interpretation, and conclusion. Based on the result of the study, it can be said that Miyo’s character has four out of the ten neurotic needs; neurotic need to restrict one’s life within narrow border, neurotic need for affection and approval, neurotic need for dominant partner, neurotic need for personal ambition and achievement

Translation Techniques of Expressive Speech Act in The Spongebob Movie | Sponge on The Run on Netflix

Hibatul Azizi Putra Ananta — 2025-01-31

The objective of this thesis is to identify the translation techniques of expressive speech act in The Spongebob Movie : Sponge on The Run (2020). In order to accomplish the research goals, the researcher use qualitative descriptive techniques along with case study methodologies. The researcher’s findings show that there are several translation techniques used in translating expressive speech acts to effectively communicate positive messages in the target language. The researcher was motivated to explore translation techniques of expressive speech acts in this work due to the many difficulties involved in subtitle creation. Subtitlers are required to effectively communicate and translate messages from the source language to the target language within a certain time frame, while ensuring its acceptance. The researcher conducted the data collection and analysis stage by focusing on the theories of experts such as Molina & Albir, and Searle. A total of 91 expressive speech act utterances were found, which can be categorized into ten types: apologizing, thanking, congratulating, complaining, protesting, deploring, boasting, complimenting, greeting, and Mockering. The most frequently used is Complimenting with a percentage of 20%. Then there are 8 translation techniques used to translate expressive speech acts in the movie, including: established Equivalent, Literal, Discursive creation, Borrowing, Linguistic Compression, Linguistic Amplification, Reduction, Amplification. The most frequently used is Established equivalent with a percentage of 40%. This film has many foreign terms translated into Indonesian while maintaining the original concept given in the movie

Language Communication in the Digital Era in the Perspective of Cognitive Linguistics

Akhmad Saifudin — 2024-11-30

The digital age has dramatically changed our lives. New technologies are changing how people interact with each other, how stories are shared and distributed, and how reality is presented and perceived. These shifts are reshaping communication and influencing the cognitive processes underpinning language use. As digital tools mediate human interaction, they bring forth novel linguistic phenomena, from emerging online vernaculars to the subtle ways algorithms shape discourse. This paper aims to share knowledge about how language communication in the digital age is from the perspective of cognitive linguistics. Cognitive linguistics emphasises the relationship between language, thought, and meaning and offers a critical lens to analyse these issues.
Concepts in cognitive linguistics, such as conceptual metaphor and cognitive or mental framing, can be used to examine communication phenomena in the current digital age, such as hate speech.

Aspect of Needs Kaburagi Motoharu in Drama Ameiro Paradox

Mutiara Wahyu Pratiwi — 2025-02-04

This research is about analyzing the needs of Kaburagi Motoharu character in Ameiro Paradox drama by using Henry Murray's psychoanalysis theory. The purpose of this research is to describe the needs of Kaburagi Motoharu in Ameiro Paradox. The method used in this research is descriptive qualitative method, by exploring the situation studied thoroughly, broadly, deeply, and describing the data in detail. The data in this study comes from scenes or dialog in the Ameiro Paradox drama. The results of the analysis show that the character Kaburagi Motoharu has 9 aspects of needs out of 20 aspects of needs or needs presented in Henry Murray's theory.

Hospitality in Managing Ballroom for Banquet Event and Breakfast Operations at Cluster of Sheraton Taoyuan Hotel Group Taiwan

Elizabeth Ayu Widiya Lestari — 2025-01-30

In the hospitality industry, the use of the Sheraton Taoyuan Taiwan Hotel Cluster ballroom is different from the use of hotel ballrooms in general. The Sheraton Taoyuan Taiwan Hotel Cluster ballroom is not only used for banquet events, but also for breakfast operations. This study aims to explain hospitality in ballroom management for breakfast operations and banquet events at the Sheraton Group Taoyuan Taiwan Hotel Cluster. The method used is a qualitative research method that includes observation, interviews, and literature studies. The results of the study show that ballroom management in banquet events and breakfast operations can be well organized in terms of room function arrangements, food presentation, event management and staff coordination in meeting guest needs.

Efforts To Increase Guests Satisfaction Through The Quality of Waiter Service at Semawis All Day Dining Restaurant Padma Hotel Semarang

Putri Rahayu — 2025-02-11

Semawis All-Day Dining Restaurant is the main restaurant of Padma Hotel Semarang which provides all meals throughout the day. Waiters have a big influence because they play a role in the success of a restaurant. A waiter must always show the best service in front of guests, however there are obstacles faced by waiters, namely limited eating utensils, complaints from guests at breakfast, especially during high season, because waiters are not focused and panic easily. Guest satisfaction is one of the most important factors, therefore waiters are responsible for the quality of service and have a big influence on guest satisfaction in the restaurant. The purpose of this research is to determine the efforts of waiters in increasing guest satisfaction and the obstacles and solutions faced by waiters. This research is research that uses a qualitative approach with a descriptive study. The data collection techniques used were observation, interviews, literature study and documentation so that accurate data was obtained. The research results obtained show that the service provided by waiters to guests can be assessed as very good by handling guest complaints, which is one way to increase guest satisfaction. Efforts made by waiters to increase guest satisfaction include implementing established service standards, writing comments in the comment log, providing service recovery, and conducting training. Efforts to increase guest satisfaction through service quality, as evidenced by positive reviews from guests directly or from online travel agent platforms.

Effectiveness Of Communication Skills On Service Quality In The Front Office Department Of Sunway Putra Hotel

Muhammad Nizar Rifky Aiba — 2025-02-11

Good communication skills are very important because the Front Office is the first department that interacts directly with guests, so it has a crucial role in shaping the initial impression of the hotel. The main problem raised is the low satisfaction of hotel guests which is allegedly related to the lack of effective communication skills among Front Office staff. This research uses a qualitative method with a case study approach. Data collection was conducted through in-depth interviews with Front Office staff as well as direct observation of interactions that occur between staff and guests. Data analysis was conducted using a qualitative descriptive approach, which focused on an in-depth understanding of the role of communication skills in improving service quality. The results showed that effective communication skills play a significant role in improving service quality at the Front Office. Staff who have good communication skills are able to create a friendly and professional atmosphere, which has a positive impact on guest satisfaction and loyalty to the hotel. This finding emphasizes that good communication not only helps in solving problems, but also provides a pleasant experience for guests. In conclusion, effective communication skills are essential to ensure that the Front Office Department can provide optimal service quality at Sunway Putra Hotel. These skills should be a key focus in staff training to support the achievement of guest satisfaction.

Optimizing Front Office Human Resources through Empowerment of HRD Padma Hotel Semarang

Haura Tabriza Asyan — 2025-02-11

The world of tourism is a sector with great potential, especially in the field of hospitality. It has a big impact in supporting the economy and can attract local and international tourists. Hotels have various departments with the same vision and mission to develop and introduce their work ethic. So the need for assistance from human resources in controlling problems such as an unhealthy work environment, lack of good communication, and uncomfortable attitude of superiors. The performance of hotel employees is a benchmark in the assessment of guests who come to stay or just visit. It is also a determining factor in the success of a hotel. The purpose of this research is to find out what empowerment and training need to be considered so that hotel front office employees can work optimally and continue to grow. To get the results of the research, a qualitative method is used with identification and observation that focuses on case studies of events that have occurred. The results showed that there is a need for assistance and review of the sections in the Front Office Department to support employee performance. Significant changes are seen in the quality of employees including speed of service, employee friendliness, and ability to overcome problems by focusing on the level of guest satisfaction. Provides insight into the need to optimize employee performance in the sustainability of the work environment and hotel. The implication of this research is the importance for hotels to continue to improve service quality and pay attention to the front office work environment as an effort to maintain and increase the number of guests.

Grammatical Cohesion in Three Children Short Stories by Aesop

Fissilmi Salsabilla — 2025-02-13

The aim of this study is to analyze the grammatical cohesion used in the three famous children short story entitled ‘The Ant and The Grasshopper’, The Lion and The Mouse’ and ‘The Tortoise and The Hare’, by Aesop. This study used descriptive qualitative method to describe the grammatical cohesion found in the stories. The unit analysis of this study is every clause using cohesive devices found in the short stories. The data in the form of children short stories were taken from the website of https://americanliterature.com. The framework proposed by Halliday and Hasan (1994) was used to analyze the data. The steps to analyze the data are reading the whole texts, identifying and categorizing the grammatical cohesive devices used in them, then analyzing the finding to show what grammatical cohesive devices are mostly used and also to show whether the texts are cohesive or not. The results showed that the most dominant cohesive devices used in the three children short stories by Aesop are reference then followed by conjunction. Most references and conjunctions used in the short stories are used correctly to make the texts cohesive.

Three Meta-functions in ‘To My Dear and Loving Husband’ Poem by Anne Bradstreet

Yusup Supyani — 2025-02-13

This study aims to analyze a literary work with systemic functional linguistics approach. Ideational, textual and interpersonal meanings are analyzed from the English poem entitled “To My Dear and Loving Husband” by Anne Bradstreet. The researcher applied meta-function concepts of Halliday and Matthiessen as the framework to investigate three metafunctions used in English Poem “To My Dear and Loving Husband” by Anne Bradstreet. In systemic functional linguistics, there are three meta-functions, namely ideational, textual and interpersonal meanings. The focus of this study is on three meta functions used in the data. This study applied qualitative method to gather in-depth insights into a problem. The poem was broken down into individual clauses which were then analyzed by applying SFL in tables. The result showed that the majority of the text used mental processes and topical unmarked theme, which indicated that the poet wished to immortalize her love for beloved husband and their love would remain forever in these lines of the poem.

The Development of A Learning Model Based on An Active Learning Approach To Improve English Language Skills

Ketut Purwantoro — 2025-02-18

This research is a type of development research that aims to develop an English language learning model for students to help prepare students to study in international classes. Furthermore, this study can also help improve the quality and international learning process of the Education Management study program. The obstruct found in the field is that there are still many students who have not mastered English both passively and actively. Based on the results of the pre-test using the performance test method given to 25 students conducted randomly, it shows that 82% of students have basic English skills and 22% of students have intermediate English skills. Looking at the results of the performance test shows that the low ability of students in English communication. The research procedure used is using three stages, namely: 1) preliminary stage, 2) model development stage, 3) trial stage, 4) implementation stage. The results of the study stated that the development of an English learning model based on active learning methods could improve students' English competence.

Identification of the Ecotourism Potential of Hot Springs in Matatun Village as a Tourism Village Destination, Kebar District, Tambrauw District, Southwest Papua Province

Herybertus Donny Koesnugroho Irwanto — 2025-05-13

This research aims to identify the potential of hot spring ecotourism in Matatun
Village, Kebar District, Tambrauw Regency, Southwest Papua, as a sustainable
ecotourism-based tourist village destination. Using a qualitative approach with
Miles and Huberman's interactive data analysis model, this research involved
three main stages: data reduction, data presentation, and conclusions. Data were
collected through in-depth interviews with 15 informants consisting of local
communities, tourism village managers, local government, and tourists. Apart
from that, direct observations were made at the hot spring locations and
documentation in the form of field notes and photos. The research results show
that the hot springs in War Aremi have great potential to be developed as an
ecotourism destination, supported by the unique natural environment, health
benefits, and local socio-cultural values. The main challenge lies in inadequate
infrastructure and the need to increase supporting facilities. This research
concludes that ecotourism development in Matatun Village requires a
collaborative approach involving various stakeholders to ensure economic, social,
and environmental sustainability. With the right management strategy, Matatun
Village can become a model of sustainable tourist village destination in Southwest
Papua.

Muslim-Friendly Halal Tourism Development: A Case Study at Pesonna Hotel Tugu Yogyakarta

Joko Suparno Widiyanto — 2025-05-14

The Pesonna Hotel Tugu Yogyakarta, now known as KHAS Tugu Hotel Yogyakarta,
has been dedicated to developing a halal tourism concept through a Muslimfriendly approach. This research aims to analyze the development of facilities and
services supporting the halal tourism concept at this hotel, as well as to evaluate
how these efforts meet the needs of Muslim tourists visiting Yogyakarta.
Employing a qualitative approach and a case study method, the data were
gathered through in-depth interviews with hotel management, staff, and guests,
alongside observations of the services and facilities provided. Thematic analysis
was performed to identify the main factors contributing to the implementation of
the Muslim-friendly concept. The analysis technique used in this study followed
Milles and Huberman (1994), which includes data reduction, data presentation,
and conclusion. The results indicate that KHAS Tugu Hotel has offered various
facilities aligned with halal tourism principles, such as certified halal food,
comfortable prayer areas, and information on prayer times. Key factors
supporting the successful implementation of this concept include management
commitment, staff training, and accessible information provision. However,
challenges remain in promotion, enhancement of additional facilities, and service
adjustments to meet the needs of Muslim tourists. This study concludes that the
development of the Muslim-friendly concept at KHAS Tugu Hotel has positively
affected Muslim tourist satisfaction and the hotel branding as the pioneer of halal
tourism in Yogyakarta. These findings can serve as a strategic model for other
tourist destinations in promoting sustainable halal tourism.

Cassava Product Innovation to Improve Culinary Tourism Appeal in Sukoreno Sentolo Kulonprogo Tourism Village

Lulut Budiyono — 2025-05-14

This research aims to identify and develop innovations in cassava poducts that can
increase culinary attractiveness in the Sukoreno Tourism Village, Kulonprogo. As one of
the abundant local commodities, cassava has great potentials to be processed into
various culinary products that are interesting and have high selling value. The methods
used in this research include field observations to understand the condition and potential
of cassava, in-depth interviews with local culinary entrepreneurs to gain insight into
market needs, and experiments in processing cassava into more creative and innovative
culinary products. The research results show that various innovations such as cassava
chips with various unique flavors, cassava brownies which give a modern touch to
traditional ingredients, and fermented cassava with various flavors, can become a new
attraction for tourists. These products not only increase the economic value of cassava
but also enrich the culinary choices at Sukoreno Tourism Village. In addition, this
innovation plays an important role in empowering the local community's economy
through the development of small and medium enterprises (SMEs), which ultimately
helps increase community income. The implementation of effective marketing strategies,
such as branding and the use of social media and attractive product packaging has also
proven to be an important factor in increasing the competitiveness and visibility of
cassava products in the wider market. Thus, cassava innovation has a significant role in
strengthening the attractiveness of culinary tourism in the Sukoreno Tourism Village and
has the potential to become a main commodity in developing sustainable local tourism.

Literature Review Study: The Role of Culture and Tradition in Influencing Tourist Experiences in Oman

Marina Andriyani — 2025-05-14

The global tourism industry, particularly in the Middle East region, has played a
significant role in economic diversification. In the United Arab Emirates and Saudi
Arabia, massive investment in this sector is expected to not only increase tourist
arrivals but also strengthen the destination's global image as a modern tourism
hub. On the other hand, Oman still maintains its rich culture and traditions to
provide a unique attraction for tourists. This research aims to explore how local
cultural elements and traditions influence tourists' experiences in Oman. This
research used a study literature review (SLR) approach, as the data were collected
through document analysis, observation, and documentation on cultural tourism
activities, such as visits to historical tourist attractions, traditional markets, and
cultural festivals in Oman. The results show that cultural elements, such as
traditional architecture, traditional markets, and cultural festivals, have a
significant role in creating authentic and meaningful tourism experiences. Besides
enjoying the natural beauty of Oman, tourists are also interested in the
interactions they have with local people and the traditions that are still
maintained. Cultural preservation carried out by the Omani government and
society has proven to be an important factor in strengthening tourist attractions.
This research confirms that strengthening cultural identity through tourism
promotion strategies can provide a deeper experience for tourists, while
supporting sustainable tourism growth.

Human Resource Management Strategy at Golden Flower Hotel in Supporting Sustainable Tourism in Bandung

Meyditha Puspa Kenaka — 2025-05-14

Human resource management (HR) has an important role in supporting sustainable
tourism, especially in the hotel sector that relies heavily on service quality. This
research aims to analyze Golden Flower Hotel’s HR management strategy to support
sustainable tourism in the city of Bandung. A qualitative approach was used with a
case study method, involving in-depth interviews with hotel managers and
operational staff and direct observation of the HR management practices
implemented. The results show that Golden Flower Hotel implements several main
strategies to support sustainable tourism, including continuous training related to
environmentally friendly services, establishing a work culture that emphasizes social
responsibility, and developing staff skills to innovate in service. Eco-friendly training
that focuses on efficient use of resources, such as water and energy, and waste
management have increased staff’s awareness of sustainable practices. Moreover,
Golden Flower Hotel also involves employees in corporate social responsibility
activities that focus on empowering local communities and preserving the
environment. These findings suggest that an effective HR management strategy that
integrates sustainability principles not only improves service quality but also
contributes to a more responsible tourism in Bandung. The implementation of a
sustainable HR strategy can become a model for other hotels in supporting
environmentally friendly tourism growth.

Handling Food Waste in the Employee Canteen of Tentrem Hotel Yogyakarta: The Role and Innovation of Waste Processing in Reducing Food Waste to Landfill

Obertus Simanullang — 2025-05-14

This research aims to analyze strategies of handling food waste in Tentrem Hotel
Yogyakarta employee canteen and waste processing innovations to reduce it. The
research used a mixed method with a quantitative approach to record the volume
and type of waste, and a qualitative approach through interviews and
observations to get an insight on employee behavior regarding food waste. The
research results show that food waste occurs due to too many menu choices,
excessive portions, poor food quality, and suboptimal storage. The proposed
solutions include portion adjustments, individual menu rotation, food quality
improvement, and education programs for employees. The application of Food
Safety/HACCP based standards is also recommended to reduce food waste more
efficiently. Waste processing innovation such as the use of automatic composting
machines that can convert food waste into fertilizer is also proposed as a solution
that contributes to reducing environmental impacts, while providing economic
and social benefits. Food donation programs are also considered as an alternative
for dealing with unavoidable waste through reducing, reusing, and recycling
strategies. This research concludes that effective handling of food waste requires
active employee participation, innovation in waste processing, and full support
from hotel management. It is hoped that the implementation of this strategy can
become a useful model for other hotels in reducing food waste and supporting
environmental sustainability and corporate social responsibility (CSR).

Hotel Overcapacity in Yogyakarta: Challenges and Strategies for Sustainable Tourism Planning

Rifai R. Saputro — 2025-05-14

This study aims to formulate sustainable tourism planning strategies in response to the
challenge of hotel overcapacity in Yogyakarta. Using a qualitative approach, data were
collected through in-depth interviews with the Head of the Tourism Office, the Head of
the Spatial Planning Office, the chairpersons of IHGMA and PHRI, several tourism
industry stakeholders/associations, as well as secondary data analysis from spatial
planning documents, references, and tourism policies. The findings indicate that stricter
spatial planning regulations, innovation in hotel management, and the involvement of
local communities in tourism planning are the key factors in maintaining the balance
between tourism growth and environmental carrying capacity. Additionally, diversifying
tourist destinations to alternative areas such as Kulon Progo and Gunung Kidul is
considered essential to reduce pressure on Yogyakarta’s city center. This study provides
both practical and theoretical contributions to the development of sustainability
strategies for other destinations facing similar challenges.

The Role of the Tourism Awareness Group (Pokdarwis) in Tourism Development in Werur Village, Bikar District, Tambrauw Regency, Southwest Papua Province

Rosina Boya Unaollairst — 2025-05-14

This study aims to analyze the role of the Tourism Awareness Group (Pokdarwis) in
tourism development in Werur Village, Bikar District, Tambrauw Regency, Southwest
Papua. Using a qualitative approach with Miles and Huberman's interactive data
analysis model and SWOT analysis, the study explores the strengths, weaknesses,
opportunities, and threats faced by Pokdarwis. The data were collected through indepth interviews with 15 key informants, direct observations, and documentation.
The findings indicate that Pokdarwis plays a crucial role in utilizing the tourism
potential of Weru Village, including its natural beauty, mangrove ecosystem, and
local culture, to create a unique tourist destination. However, major challenges
include limited training, lack of infrastructure, and operational funding constraints.
Significant opportunities were identified through government programs supporting
tourism villages and the growing trend of nature and culture-based tourism. To
address these challenges, strengthening Pokdarwis' capacity through training,
improving infrastructure, and collaborating with various stakeholders are needed.
With the right management strategies, Pokdarwis can optimize Werur Village’s
tourism potential sustainably, enhance local community well-being, and preserve the
environment and culture.

Evaluation of Villa Cendana’s Management in Pakem Kaliurang, Yogyakarta: Its Impact on Local Economic and Environmental Development

Syarif Hidayatullah — 2025-05-14

This study aims to evaluate the management of Villa Cendana in Pakem Kaliurang
Yogyakarta, especially regarding its impact on local economic and environmental
development. As one of the developing tourist destinations, Villa Cendana is expected to
contribute positively to attracting tourists, improving the local economy, and maintaining
environmental sustainability. This study uses a qualitative descriptive approach with indepth interview techniques, field observations, and documentation. Data were collected
from villa managers, local communities, and visiting tourists. This study evaluates several
management aspects, including the villa's contribution to local employment, natural
resource management, and the environmental impacts of villa operations. The analysis
technique in this study uses the Milles and Hubberman approach consisting of data
reduction, data presentation and drawing conclusions. The study results indicate that
Villa Cendana has succeeded in creating economic opportunities for the surrounding
community through job creation and increasing local income. However, several
environmental issues, such as waste management and the impact of water use, require
further attention so that villa management remains in line with sustainability principles.
This evaluation provides essential insights into how good management can positively
impact local economic development while minimising negative environmental impacts.

Exploring the Potential of Fanten Culture as a Cultural Tourism Attraction: A Case Study of Kipai-Wailigi Village, Patani District, Central Halmahera Regency

Wa Ode Urmila — 2025-05-14

Exploration is an activity to search and explore knowledge about an object or condition
in depth to obtain new knowledge, so that a concept of cultural potential cannot be far
from tourist attractions. The concept of cultural tourism attractions results from human
creativity and taste and will manifest in the form of works of art, culture and tradition.
The Fanten Culture in Kipai and Wailigi Villages, Patani District, Central Halmahera
Regency, is a tradition of the local community to commemorate the Prophet
Muhammad's Birthday. This study aims to explore Fanten's cultural potential and
discover what factors are included in the Fanten culture as a cultural tourism attraction.
This study uses a qualitative approach, namely producing a description of a picture
sourced from various informants and community behaviour when the Fanten Cultural
celebration is carried out in the community. The approach used in this study is descriptive
research to present a picture of the details of the Fanten Customary Culture problem
situation by the Patani Community in Fanten Customary activities. The study's results
indicate that the Fanten Culture has a significant influence because it contains the value
of friendship between Village Communities who continue to maintain the tradition.

Factors Influencing Foreign Tourists' Interest in the Ramayana Ballet at Purawisata, Yogyakarta

Yudhi Puratmaji — 2025-05-14

This study aims to analyse the factors influencing foreign tourists' interest in the
Ramayana Ballet at Purawisata Yogyakarta, one of the cultural attractions
representing traditional Indonesian art. A qualitative approach with the Miles and
Huberman interactive data analysis model was used to collect data through
interviews, observations, and documentation. The study population included all
foreign tourists who watched the Ramayana Ballet in the last six months. The sample
was selected using a purposive sampling technique involving five foreign tourists, two
performance managers, and one digital marketing practitioner. The results showed
that the quality of the performance, which includes the authenticity of the story, the
professionalism of the dancers, and the visual appeal, is the main factor that attracts
tourists' interest. Supporting facilities such as comfortable seating, lighting, and
acoustics also affect the tourist experience, although transportation accessibility and
parking areas need to be improved. In addition, digital promotion through social
media has proven effective in increasing tourist awareness of this attraction. The
strategic location of the Ramayana Ballet provides added value for foreign tourists,
although traffic congestion is still an obstacle. This study confirms that a
comprehensive strategy, including improving facilities, improving performance
quality, and strengthening digital promotion, is needed to maintain the
attractiveness and competitiveness of the Ramayana Ballet at the international level.
With proper management, Ramayana Ballet can continue to support the
preservation of local culture while contributing to sustainable tourism development
in Yogyakarta.

Linearity Analysis of Motivation and Work Interest of Alumni of Tourism Service Business Expertise Competence in the Tourism Industry; Case Study at SMK Negeri 1 Sewon, Bantul, Yogyakarta

Alvionita — 2025-05-14

The purpose of this study was to determine the motivation and work interests of
alumni of the Tourism Service Business Expertise Competence of SMK Negeri 1 Sewon
and the right techniques so that alumni of the tourism service business expertise
competency can work linearly in the tourism industry. This study uses a qualitative
research method by taking 67 alumni of the Tourism Service Business Expertise
Competence of SMK Negeri 1 Sewon Academic Year 2023/2024 as respondents.
Meanwhile, the data analysis technique used in this study used triangulation
consisting of the results of observations, interviews and documentation. Work
motivation is very important to encourage a person's work interest. In accordance
with the theory, if an individual is motivated, they will be encouraged to do anything
to achieve a series of goals (Umeozor, 2018). Also in accordance with the SMK slogan,
namely working, continuing and entrepreneurship. The results of the study showed
that alumni felt less confident in their competency abilities, lacked mastery of foreign
languages, lack of relations in the tourism industry and limited information on job
vacancies in the tourism industry. Meanwhile, the right technique to answer this
phenomenon is by encouraging the competency of students, placing Field Work
Practices (PKL) according to the interests of students, providing motivation and work
interests of alumni especially in the tourism industry, and providing education on
qualifications and workforce needs in the tourism industry. This finding contributes
to the Special Job Exchange (BKK) for Tourism Service Business Expertise
Competencies of SMK Negeri 1 Sewon so that alumni can work linearly in the tourism
industry.

The Role of Urban Design Development in Enhancing Historical Site Management as Tourism Destination: A Case Study of Borobudur Temple, Magelang, Indonesia

Awaludin Rettob — 2025-05-14

Borobudur Temple, as one of the UNESCO World Heritage sites, has high cultural,
historical, and tourism value. However, the management of this site faces a major
challenge, namely balancing cultural preservation with sustainable tourism
development. This research aims to analyze the role of urban design in enhancing
the management of Borobudur Temple as a tourist destination, using a case study
approach based on Creswell's guidelines. The data were obtained through indepth interviews, direct observations, and documentation, and then analyzed
using thematic methods. The research findings indicate that urban design
elements, such as environmentally friendly pedestrian pathways, green buffer
zones, and digital information centers, significantly contribute to the protection
of the area while enhancing the tourist experience. In addition, the involvement
of local communities in homestay programs and culture-based tourism services
shows a positive impact on the local economy, although there are still gaps in the
distribution of benefits. This research also identifies key challenges, including the
lack of coordination among stakeholders and suboptimal additional
infrastructure. The study concludes that urban design plays a vital role in
supporting the management of historical sites, balancing the needs of
conservation and tourism. Strategic recommendations include data-driven
management, digitalization of tourism services, and inclusive urban design to
ensure social, economic, and environmental sustainability. These findings provide
practical insights into the management of other cultural heritage sites.

Impact Analysis of Green Tourism on Sustainable Tourism: A Case Study of Dodola Island, Morotai Island District

Wasilah M. Khairun — 2025-05-15

This study aims to analyse the impact of green tourism on tourism sustainability on
Dodola Island, Morotai Island Regency. A qualitative approach with a case study design
was used to explore the impact of green tourism implementation on environmental,
social, and economic aspects. Data were collected through in-depth interviews,
participant observation, and documentation, which were then analysed using a thematic
method with the Cresswell (2014) approach consisting of Data Organization, Overall Data
Reading, Data Coding and Interpretation of Findings. The study results indicate that the
implementation of green tourism has a significant positive impact. In terms of the
environment, the plastic waste management program and marine ecosystem
rehabilitation have successfully maintained the balance of the Dodola Island ecosystem.
Regarding social aspects, empowering local communities through training and
collaboration in destination management increases community awareness and
involvement in environmental conservation. In terms of the economy, income
diversification through community-based tourism makes a real contribution to the
welfare of local communities. However, limited supporting infrastructure is one of the
challenges that needs to be overcome to optimise the benefits of green tourism. This
study confirms that implementing green tourism with an integrated strategy can create
sustainable tourism on Dodola Island and become a model that can be adopted in other
destinations.

Painting Exhibition as a Tourist Attraction in the Hotel Industry in Yogyakarta: Case Study at Gramm and Kimaya Hotel

Aris Retnowati — 2025-05-15

Th Painting exhibitions are one of the innovative strategies in the hotel industry to
create unique experiences and increase tourist attraction. This research aims to
analyze the role of painting exhibitions in increasing the attractiveness and added
value of two hotels in Yogyakarta, namely Gramm and Kimaya Hotel. These two
hotels were chosen because of their consistency in holding painting exhibitions
involving local and national artists. This research uses a qualitative approach with a
case study method to provide an in-depth understanding of the strategy and impact
of painting exhibitions on hotel guests. The data in this research was collected
through in-depth interviews with hotel management, artists participating in the
exhibition, as well as hotel guests who visited the exhibition, documentation and
observation. The analysis technique uses the Milles and Hubberman approach (1994)
which consists of data reduction, data presentation and drawing conclusions.
Interview results revealed that hotel guests felt their stay was more memorable
because of the painting exhibition, especially for those who have an interest in art
and culture. Guests feel that the hotel functions not only as a place to stay, but also
as a cultural space that facilitates interaction with local art. This exhibition also
provides emotional value for guests, who claim to be more inspired and have a
positive impression of the hotel. From the perspective of hotel managers, painting
exhibitions contribute to improving the hotel's image as a destination that supports
the preservation and promotion of local culture, while strengthening differentiation
from competitors in the hotel industry.

Analysis Of Service Quality Dimensions Its Influence On Guest Satisfaction At The Cavinton Hotel Yogyakarta

Ari Rohmanto — 2025-05-15

The aim of this study is to determine the level of guest satisfaction which is influenced by
service quality which consists of factors or dimensions of reliability (x1), responsiveness
(x2), Assurance (x3), Empathy (x4) and Tangible (x5). The type of research carried out was
Quantitative Descriptive by distributing instruments (questionnaires) to respondents.
The number of samples in this study was 50 guests who were selected based on
accidental random sampling technique. The research results show that simultaneously
the five dimensions have a significant effect on guest satisfaction. This is shown through
a probability value of 0.000 < 0.05. Meanwhile, the determination value is 0.516 or 51.6%
of the service quality dimension influences guest satisfaction. Among the five
dimensions, the most dominant is the responsiveness dimension with a b value of 0.905,
a t value of 3.59 and a probability value of 0.01, while the least dominant dimension is
the assurance variable with a b value of 0.155, a t value of 0.709 and a probability value
of 0.482.

Promotion Analysis of Embung Potorono Tourism Destination through Social Media: Netnographic Approach

Defri Asprilla — 2025-05-14

This research aims to analyze promotional strategies carried out through social media to
introduce and increase the attractiveness of Potorono reservoir as a tourist destination
in Banguntapan, Bantul. The method of this research employs qualitative method and in
analyzing the data, the researcher applies netnographic approach which focuses on
community social behavior in digital media. This research observes the interactions of
social media users, especially through the Instagram and Google Review platforms, which
are related to the promotion of Potorono reservoir. The data were collected through
content observation, comments and interactions between official tourist destination
account managers and social media users. Meanwhile, the analysis of this research is
carried out to understand the effectiveness of promotional messages, audience
engagement and response to the campaigns carried out. The research results show that
the use of social media is effective in building awareness and creating interest in
Potorono reservoir, especially through visual content and interesting story narratives.
User participation in sharing their experiences is also an important factor in creating
organic promotions.

The Influence of Work Motivation, Work Training, and Compensation on Work Productivity in the Food & Beverage Department at Sala View Hotel Solo

Djohan Yanuar Raharja — 2025-05-15

This study aims to determine the influence of work motivation, job training, and
compensation and the influence of all three on the work productivity of employees in the
Food and Beverage Department at Sala View Hotel, Solo. In addition, it is also to prove
which variable is the most dominant. This study was conducted using a quantitative
method and focused on employees in the Food and Beverage Department at Sala View
Hotel Solo. The analysis technique used was a multiple linear regression analysis model.
With the following results, Motivation has a significant effect on employee work
productivity. Job training has a significant positive effect on work productivity.
Compensation has a significant positive effect on work productivity. The significance
value of compensation is considered to have the most dominant effect on the work
productivity variable. The conclusion of this study is that the compensation variable
affects employee work productivity at Sala View Hotel Solo. Compensation factors that
influence include Salary that is in accordance with the workload, Salary that is sufficient
to meet family needs and incentives that are in accordance with the workload.
Suggestions for increasing employee work productivity are that the company must hold
job training twice a month or three times a month. And the company must create a
positive work climate, appreciation, communication, and compensation in the work
environment.

Sustainable Tourism Village Development to Achieve Creative Industry in Yogyakarta (Case Study on Kasongan Tourism Village)

Fachnita Devi Prasandy — 2025-05-15

This study aims to analyze the development of sustainable tourism villages as an effort
to achieve creative industries in Yogyakarta, with a case study in Kasongan Tourism
Village. Kasongan Village is known as a center for pottery crafts that has great potential
in developing community-based tourism. The challenge faced is how to maintain
environmental and social sustainability while encouraging local economic growth
through creative industries. The development of Kasongan Tourism Village as a creative
tourism destination is expected to maximize tourism potential through the uniqueness
of the crafts it has. The research method used is a qualitative approach with data
collection techniques through interviews, observations, and document analysis to obtain
an overview or description of the role of the creative industry in developing tourism in
Kasongan Tourism Village. The results of the study indicate that the development of
Kasongan tourism village has had a positive impact on the community, but improvements
still need to be made in the management and marketing aspects of creative products.
The recommendations produced include training for the community in product
development, digital marketing strategies, and collaboration with stakeholders to
increase tourist attractions. This study concludes that by implementing the principles of
sustainability and strengthening the creative industry, it is hoped that Kasongan Tourism
Village can become a model for other villages in Yogyakarta in developing sustainable
tourism and strengthening the local economy. The application of the concept of creative
tourism development is ultimately expected to be able to encourage the creation of
sustainability in tourism development in Kasongan Tourism Village from a socio-cultural,
environmental and economic perspective.

Qualitative Analysis of the Relationship between Workplace Culture and Work Environment on Employee Turnover Rate at Swiss-Belboutique Yogyakarta

Gabriela Vergita — 2025-05-14

This study aims to explore the relationship between workplace culture, work
environment, and employee turnover rate at Swiss-Belboutique Yogyakarta. Using a
qualitative approach, this study explores employee experiences and perceptions through
in-depth interviews, participant observation, and documentation analysis as data
collection techniques. The study population includes all Swiss-Belboutique Yogyakarta
employees, while the sample was selected using purposive sampling with the criteria of
employees who have at least one year of work experience. Data were analyzed using the
Miles and Huberman framework, which involves data reduction, data presentation, and
drawing and verifying conclusions. The results of the study indicate that an inclusive work
culture and a supportive work environment contribute to employee loyalty. However,
the gap between organizational values and field practices is one of the causes of
dissatisfaction that drives turnover. In addition, high work pressure due to heavy
workloads and lack of appreciation for performance are also major factors influencing
employees' decisions to leave the organization. This study provides practical
contributions in the form of recommendations to improve the implementation of work
culture, create a more conducive work environment, and provide a clear career
development path. These findings are expected to be a strategic reference in human
resource management, especially in the hospitality sector.

Analysis of The Affixing Process in “Queen of The Night” Novel by A.J. Scurrah

Azzahra Aulila Ariant — 2025-01-24

This research aims to identify the affixing processes present in the novel "Queen of The Night" and determine the comparative frequency of data between prefixes and suffixes. The study utilizes the descriptive qualitative research method to analyze the data. The researcher identified the affixing processes by examining words containing prefixes or suffixes, categorizing them into two types: prefixes and suffixes, and describing them. The data for this research were words found in the novel "Queen of The Night" by A.J Scurrah. The findings indicated that out of 100 data analyzed from the prologue to Chapter 2 of the novel, the majority (76 data) involved suffixing. The analysis further revealed that the most frequent suffixes are -ed, accounting for 34 data or 45%, followed by -ing with 20 data or 26.30%, and -s with 13 data or 17%. The least common suffixes found in the process were -ity, -ty, -es, and -er, each appearing only once or 1.3%. In contrast, only 24 data involved prefixing out of the 100 data analyzed. The most common prefixes were Un-, Re-, and In-, each occurring 5 times or 20.83% in their respective categories. The least common prefixes, Mis-, Im-, and Ex-, each appeared only once or 4,1%, making them the least frequent in the prefixing process. Theoretically, this research adds literature of affixing analysis in morphology as sub-discipline of linguistics, while empirically, the findings shed light on the creative inclusion of affixing, i.e. prefixing and suffixing in a novel as a literary work.

Morphological Analysis of Function and Content Words In The Song Lyric Traitor by Olivia Rodrigo

Azizah Faela Sufah — 2025-01-24

The aim of this research is to define and analyze the meaning and function of the words in the lyrics of Traitor’s. Qualitative descriptive methods were used to clearly describe the problems identified. The data were obtained from the lyrics of Traitor by Olivia Rodrigo. The theories put forward by Oktaviana and Hidaya (2023) was used to analyze broad verbs and adjectives, by Hartutik and Pastiwati (2023) to analyze nouns and prepositions, by Wiwoho (2023) to analyze adverbs, by Pratiwi and Ardiantari (2022) to analyze articles and determinants Rosita, and by Wijaya (2023) to analyze conjunctions and auxiliaries. The results of this research showed that the lyrics of the song Traitor used four content words and seven function words. The content words consisted of nouns, verbs, adjectives, adverbs and operative words, auxiliary words, prepositions, pronouns, determiners, conjunctions, refutations and articles. The data contained 17 nouns, 35 verbs, 19 adjectives, 14 adverbs, 11 prepositions, 9 auxiliary words, 7 conjunctions, 7 pronouns, 2 articles, 7 determiners, and 1 negation. Theoretically, this research adds literature of morphological analysis in the context of function and content words in morphology, and, empirically, it provides contributive accounts on how function and content words relate their aspects to popular modern songs.

Food Plating: Study of Exploration of Techniques and Creativity in Serving Food at STP AMPTA Yogyakarta

Setyo Prasiyono Nugroho — 2025-01-24

This study aims to explore techniques and creativity in food plating as an important part of culinary education at STP AMPTA Yogyakarta. Food plating, or the art of serving food, has become a crucial element in the modern culinary industry, not only to enhance visual appeal, but also to influence taste perception and eating experience. This study analyzes how STP AMPTA Yogyakarta students learn and develop food plating skills through creative and innovative approaches. The research method used is descriptive qualitative with observation, interview, and documentation techniques. Data were collected from students, lecturers, and culinary practitioners involved in the learning process at this institution. The results of the study indicate that food plating not only improves the aesthetic quality of dishes but also becomes a means for students to develop creativity and competitiveness in the culinary world. Basic techniques such as arranging food elements, using color, texture, and balance of food components are the main focus of the training.

Kompiang Cake: The Potential of Traditional Culinary as a Leading Tourist Attraction in Labuan Bajo

Agustinus Jefandri Lahur — 2025-01-24

The development of the tourism industry in Labuan Bajo provides opportunities for the development of tourist products, including culinary delights in Labuan Bajo. In addition, it also provides enormous opportunities for the community to participate in tourism development especially culinary tourism, which is currently still limited in number. This research aims to explain traditional kompiang food as a culinary tourism attraction in Labuan Bajo. The research method used is descriptive qualitative, using the tourist attraction theory of Labuan Bajo. The data collection was carried out by observation and interviews. The results of this research show that the traditional food Kompiang cake is a product that has tourist attraction. It is because it has a unique shape and a distinctive taste from East Nusa Tenggara which has uniqueness, originality, authenticity and diversity. Even though there are several ingredients that are not typical from Labuan Bajo, but many main ingredients are obtained from Labuan Bajo area. Thus, Kompiang Cake can be considered to use local ingredients in its manufacture, especially in a context that adds to the authenticity and local wisdom of this cake in Labuan Bajo. The originality of Kompiang Cake lies in the use of local traditional ingredients and strong cultural connections. This cake not only reflects the culinary traditions of NTT but also shows how traditional food can maintain its authenticity while adapting to developments and also illustrates its authenticity. The diversity of Kompiang Cake shows the flexibility and richness of traditional culinary variations in ingredients. Kompiang cake not only reflects culinary traditions but also shows how traditional food can continue to develop and adapt to the times.

Personification Found In Taylor Swift’s Album

Ni Wayan Suastini — 2025-01-24

Personification is a figure of speech utilized in both scholarly and casual writing. Personification is utilized in the song lyrics to amplify their significance. Taylor Swift's album, Midnightss, is a renowned collection of songs that employs figurative language, most particularly personification. Personification can be utilized to engage the album's audience. The aim of this study is to examine the forms and meaning of personification in the Midnightss album. This study employs Zhu's (1991) framework to categorize types of personification. This research is a descriptive qualitative study. All tracks from the Midnightss album constitute the data source for this analysis. Data analysis involves the reduction, evaluation, and interpretation of figurative language through personification. The results revealed that the personification style utilized in this album predominantly features non-living things and abstractions, with non-living creature personification being the most frequent type in this study.

Translation Techniques Used in Request Speech Acts on Movie Entitled “Suzzanna: Malam Jumat Kliwon (2023)”

Widia Juniar Pangestika — 2025-01-24

This research aims to analyze the translation techniques of request speech acts in the movie “Suzzanna: Malam Jumat Kliwon (2023)”. Yule's theory (1996) was used to analyze the request speech act. Meanwhile, the researchers used the theory by Molina & Albir (2002) to analyze the translation techniques. The researchers utilized descriptive qualitative methods to analyze the data. As a result, the researchers found 7 types of translation techniques for request speech acts. There are established equivalents with the most frequently occurring with 9 frequencies out of 30 (30%), the next translation technique is the literal translation with 8 frequencies out of 30 (27%), and the next is a reduction with 5 frequencies out of 30 (17%), the next is amplification with 3 frequencies out of 30 (10%). The next are two with the same frequencies and percentage, there are compensation and borrowing with 2 frequencies out of 30 (7%). The last and least occurring is adaptation with 1 frequency out of 30 (3%). The frequent use of established equivalents in the movie suggests that many expressions in the source language have culturally been familiar and accepted in the target language, so the authenticity and appropriateness of the context are maintained.

The Role of Kampung Ujung Culinary Tourism in Developing Labuan Bajo Local Tourism

Filipus Neri Darmin — 2025-01-24

This article explores the role of culinary tourism in Ujung Labuan Bajo Village in improving the tourism sector in Komodo District, West Manggarai Regency, East Nusa Tenggara Province. This research is also aims to understand how culinary tourism can enrich tourists' experiences and have a positive impact on the local economy. The research methods used including interviews with culinary entrepreneurs, observation and documentation. The research results show that culinary tourism in Kampung Ujung plays a significant role in attracting tourists, supporting tourist attractions, and empowering local communities through job creation and increasing MSME income. Culinary tourism also contributes to the preservation of local culture and the development of distinctive culinary products that support regional identity. This article suggests the need for an integrated development strategy between the culinary and tourism sectors to maximize the economic and social potential of this sector. It is hoped that these findings become a reference for stakeholders in designing policies and programs that focus on developing sustainable tourism in the region.

Parentinguistic: Have Parent’s Speeches Been Effective Towards Their Children?

Kurniawan — 2025-01-25

Parents are responsible for guiding children on how to adapt to their surroundings by teaching them what is acceptable and what is not.. One of the ways to educate children can be conveyed through speech. This research focuses on the effectiveness of directive speech acts spoken by parents to children. This type of research is qualitative and descriptive through a pragmatic approach. The data in this study comes from directive speech acts delivered by Chris Gardner to his son, Christopher in the film Pursuit of Happyness. The data were collected using listening and note-taking techniques and then analyzed using Spradley's (2016) analysis technique. The result of this study found a total of 117 directive speech act data. The Directive Speech Act is delivered both directly and indirectly. In the direct strategy, 89 data were found, and 28 data were found in the indirect strategy. In its effectiveness, the Directive Speech Act is effective as much as 110 data, while the Directive Speech Act is ineffective as much as 7 data.

Exploring Translation Strategies in Nursery Rhymes from Pinkfong YouTube Channel

Ad Ayuningtyas — 2025-01-25

This study delves into the intricate process of translating nursery rhyme lyrics, focusing on the adaptation of various nursery rhymes. The aim is to unravel the translation strategies employed to convey the essence of the original lyrics within different linguistic and cultural contexts. Drawing on a qualitative approach, the analysis explores both strategic and non-strategic translation strategies. The findings reveal nuanced decisions made by translators in capturing the emotional depth, rhythmic patterns, and cultural nuances of the source texts, as well as adaptations to rhyme schemes and wordplay specific to nursery rhymes. These results showcase how translators creatively navigate linguistic and cultural challenges to preserve the accessibility, educational value, and enjoyment of nursery rhymes in the target language. Notably, the analysis of nursery rhymes highlights the unique translation strategies used to balance literal meaning with musicality, rhyme, paraphrase, and audience engagement key aspects. Additionally, the study sheds light on the unique challenges translators face in this genre, where factors such as rhyme, meter, and cultural relevance significantly influence the translation process. This study contributes to the understanding of the challenges and creative choices involved in translating nursery rhymes, particularly in the context of diverse cultural backgrounds.

Analysis of Code-mixing in Diera Nathania’s YouTube Vlog Video

Nabila Salsa Daniswara — 2025-01-30

This study is entitled "Analysis of Code-mixing Used in Diera Nathania's YouTube Vlog Video". This study contains an analysis of the occurrence of code-mixing phenomena in video clips of the YouTube channel Diera Nathania. The purpose of this study is to analyze the types and factors behind the occurrence of code-mixing phenomena using Suwito's code-mixing theory. The method used in this study is a qualitative-descriptive method. The data presented in this study were collected using listening and note-taking techniques. In this study, it was found that the primary factor contributing to the occurrence of code-mixing was the lack of expressions with accurate meanings in the language being used.

The Influence Of Tour Itinerary On Tourists' Level Of Satisfaction In Tourism Travels: Case Study Of Tourist Travel Bureau In Yogyakarta

Nadita Eka Chandrawati — 2025-01-30

A tour itinerary is an important component in a tour package. This research aims to determine the influence of tourist itineraries simultaneously and significantly on the level of tourist satisfaction. The type of research uses quantitative research methods by employing Purposive Sampling techniques where 100 respondents are selected based on certain criteria. The data collection used a Likert scale technique questionnaire. Meanwhile, the instrument testing techniques uses Validity Test and Reliability Test. Furthermore, the data analysis technique in this research applies the Multiple Linear Regression Test, F Test, t Test, and R2 Coefficient of Determination Test. The results of the research show that the results of the F Test, namely tourist itinerary plans simultaneously and significantly influence the level of tourist satisfaction because F count > F table (66,779 > 3.090) with sig 0.000 < 0.05. It can be concluded that Ha which reads "tourist itinerary plans influence simultaneously and significant to the level of tourist satisfaction" received. Moreover, the results of the t test show that the value of tcount(3.685) > ttable(1.984) and the probability or sig value of 0.000 < 0.05 for the Travel Route (X1) and the value of tcount (4.028) > ttable(1.984) and the probability or sig value of 0.000 < 0.05 for Destination Variations (X2). So, it can be concluded that the variable that has the most significant influence is the destination variation variable on the level of tourist satisfaction, so Ha is accepted. The results of the Determination Coefficient Test (R2) were 0.571 or 57.1% and the remainder was influenced by other variables not included in this research.

Aspect of Needs Kaburagi Motoharu in Drama Ameiro Paradox

Mutiara Wahyu Pratiwi — 2025-01-30

Culinary Image of Yogyakarta Palace: Netnographic Study of Culinary Image at Bale Raos Restaurant Yogyakarta

Arifa Rahmadhani — 2025-01-31

Culinary is an important part of cultural identity that plays a strategic role in attracting tourists. In Yogyakarta, Bale Raos restaurant stands out as a representative of the palace's culinary specialties, reviving the cultural heritage of Mataram through traditional recipes inherited from Sri Sultan Hamengkubuwono VII to X. Using a netnographic approach, this study examines how the image of palace culinary specialties is formed, perceived, and promoted in the digital space, especially through online reviews and social media. The results show that Bale Raos has succeeded in building a strong identity through the authenticity of taste, traditional nuances, and cultural experiences offered. Visitors appreciate the atmosphere that is thick with palace values, although some operational aspects such as service efficiency still need improvement. The restaurant also utilizes innovative digital marketing strategies, including collaboration with the Yogyakarta Palace and serving exclusive menus. These findings provide strategic insights for the management of culture-based culinary in supporting sustainable tourism in the modern era.

Social Typology of Lilico in Helter Skelter - Marxian Personality by Erich Fromm

Anisa Setiari — 2025-01-31

This research to find out the social typology of Lilico's character in the movie Helter Skelter. This topic is interesting because of Lilico's work as an actress (a model) who has a perfect appearance. The author examines Lilico's character based on the social character table according to Erich Fromm and then finds non-productive characters such as marketing, hoarding, exploitative, receptive and necrophilous. As for Productive characters, Lilico has Biophilous traits. The results of this study show that Non-Productive characters arise because of professional demands, while naturally as a human being who has a conscience Lilico has a biophilous productive character. This research uses a qualitative descriptive method, looking for data through dialog and scenes that are relevant to the social character table according to Erich Fromm.

Murder Motives Committed by Tanaka Makoto in the Novel “Seibo” by Akiyoshi Rikako

Elisabeth Sekar Tyasseta — 2025-01-31

This study examines the murder motives committed by Tanaka Makoto in the novel “Seibo” by Akiyoshi Rikako. The analysis was conducted using Abraham Maslow’s hierarchy of needs theory. The data were collected through the library research method and further analyzed using the hermeneutic technique. The data were then explained through descriptive qualitative analysis. The results indicate that certain needs in Makoto’s character were hindered and unmet, leading to her acts of murder. These needs include safety and love and belongingness.

Adjacency Pairs and Preference Organization of the Main Characters in “The Father” Movie

Marharani Kresnanti — 2025-01-31

Dementia is a type of neurocognitive disorder. This study looks at how dementia influences people's communication by focusing on the character Anthony, who suffers from dementia disorder in “The Father” movie. The aim of this research is to analyze the conversation between Anthony and Anne, his daughter, by focusing on adjacency pairs and preference organization. This research applied Paltridge’s framework (2000). To analyze the data, the researchers used a qualitative descriptive method. The results reveal that Anthony mostly gives unexpected answers. Because Anthony has dementia, he always forgets what happened to him or something in the past. Meanwhile, even though Anne sometimes gives unexpected answers, it is because she avoids Anthony’s questions to make sure that he is not hurt by the truth. It can be concluded that although Anthony has dementia, he still can communicate properly with others.

Cultural Words Analysis in Short Movie “Balik Jakarta”

Firdaus Hakiki — 2025-02-04

The objectives of this research are to find the cultural categories and the most dominant type of translation procedures in Indonesian to English subtitle in “Balik Jakarta” Movie. This research used descriptive qualitative research with the theory of Peter Newmark as the framework. The results of this research show that there are some cultural words in this film since the film provides the cultural activities in Indonesia. The most dominant procedure is Cultural equivalent as 4 data or 25%, Literal Translation as 3 data or 18,75%, Amplification as 3 data or 18,75%, Free translation 2 data or 12,50%, Descriptive equivalent 1 data or 6,25%, Paraphrase 1 data or 6,25%, Borrowing 1 data or 6,25%, Naturalization 1 data or 6,25%, while the most dominant cultural categories are social culture as 8 data or 53%, Gesture and habits as 4 or 24,5%, Material culture as 3 data or 22,5%. The most dominant procedure of the movie “Balik Jakarta” is Cultural equivalent and the most dominant Cultural category is social culture.

Translation Analysis of Cultural Terms in Film Series “Gadis Kretek”

Indriyani Eka Wahyuni Arifianto — 2025-02-04

The relationship between language, culture, and translation is very close, forming a complex system of mutual influence. Translation, on the other hand, serves as a bridge to introduce culture and language to different audiences. Novels are now frequently adapted into films to introduce various cultures to various audiences. This study is aimed at finding an understanding of the procedures used in translating cultural words. The data of this research was taken from the series ‘Gadis Kretek’ released on Netflix in 2023. The film represents Indonesian culture, specifically about the kretek (clove cigarette) industry in Central Java. This research examines cultural terms within the series subtitles and the translation procedures by Peter Newmark’s theory. The result shows that there are four categories found in the film, and the translation procedure which is mostly applied are functional equivalents. This series mostly uses functional equivalents in order to ensure clarity and relatability for culturally specific items or concepts and also to maintain authenticity and specificity of flora and names of cultural items from the original language.

Modulation Technique in Translating the Main Character’s Utterances in The Greatest Beer Run Ever (2022) Movie

Taufiq Yahya — 2025-01-31

This study aims to examine the modulation technique used in translating "The Greatest Beer Run Ever" (2022) movie, focusing specifically on the dialogues of the main characters. The writers employ qualitative descriptive methods combined with case study approaches to achieve the research objectives. The findings reveal that the modulation technique was frequently used in translations to convey positive messages effectively in the target language. The writers' interest in modulation translation stems from the challenges of creating subtitles. A subtitle creator must efficiently translate and convey messages from the source to the target language within a limited timeframe while ensuring the translation's acceptability. The research involved data collection and analysis, drawing on theories from experts like Molina & Albir, Vinay, and Darbelnet. The study identified 18 instances of modulation technique, categorized into four types: Changes in Symbolism, Abstract for Concrete, Reversal of Terms, and Rethinking of Intervals and Limits. Among these, Changes in Symbolism were the most commonly employed, representing 66.7% of the translated texts. The film contains numerous foreign terms that are translated into Indonesian while maintaining the original concepts presented in the movie.

Anthropomorphism and Self-Actualization of Kong in Adam Wingard’s Godzilla x Kong: The New Empire

Muadin Bondan Dhiafajri — 2025-02-04

This article discusses about anthropomorphism and self-actualization process in a non human main character named Kong in Godzilla x Kong: The New Empire directed by Adam Wingard. This research aims and focuses to determine the type of anthropomorphism, and hierarchy of needs based on Kong. To obtain a better comprehension about the anthropomorphic nature and motivation of Kong in Godzilla x Kong: The New Empire, this research employs John Andrew Fisher’s anthropomorphism and Abraham Harold Maslow’s hierarchy of needs model. Descriptive qualitative method is utilized to describe and explain the results of this research in detailed manner. The source data of this research is taken in the form of screenshots and character lines from the film. This research reveals the type of anthropomorphism displayed by Kong is imaginative anthropomorphism, as his character is treated as human through both his emotions and thoughts. Lastly, Kong fulfills every stage of Maslow’s hierarchy of needs and achieves self-actualization. This article suggests that non-human in a film possess the means in achieving self actualization, albeit one of the ways to prove that is to apply anthropomorphism as hierarchy of needs are only applicable to humans.

Revisiting Oscar Wilde’s Case: Silence and Power Discourse in Neo Victorian Biofiction The Master (2004) and The New Life (2023)

Paramita Ayuningtyas — 2025-02-07

In 1895, the famous playwright Oscar Wilde was convicted for homosexuality and sentenced to two years imprisonment and hard labour. His trial has become a pivotal moment in LGBTQ history because it sparked conversations about a topic deemed taboo and even illegal in Victorian England. This article aims to further investigate the portrayal of Oscar Wilde’s case in two neo-Victorian biographical novels The Master (2004) by Colm Tóibín and The New Life (2023) by Tom Crewe. The focus is on the representation of the case (Oscar Wilde’s conviction) and other related narrative aspects, particularly the impacts on the protagonists and plot development. The texts are interpreted in reference to Michel Foucault’s concept of power and Eve Kosofsky’s Sedgwick closet metaphor. Research findings show that ‘silence’ is an important aspect of Victorian discourse formation about homosexuality, and the two novels (re)construct Oscar Wilde’s case as part of the narrative strategy to resist this mainstream discourse. The study’s findings support the idea that neo-Victorian biofiction is more than just a sort of nostalgia. It has become a powerful tool for criticising the past and bringing forth the historically silenced voice.

Pastry Section's Efforts to Maintain Product Quality to Provide the Best Standards to Guests at Novotel Hotel Semarang

Uswatun Nisa’ — 2025-02-11

This research aims to explain the pastry section's efforts in maintaining product quality to provide the best standards to guests at the Novotel Hotel Semarang. In conducting research the author used a qualitative descriptive methodology for data collection. Data collection is taken using observation, interviews, and documentation so that accurate data can be obtained regarding efforts to maintain product quality that can provide the best standards to hotel guests. The pastry section is a part of food and beverage products that make desserts such as pastries and bread. The research results that can be obtained from this research are that the pastry section at the Novotel Hotel Semarang turns out to have an important role in maintaining product quality according to applicable standards starting from the preparation of the ingredients to be processed, the method of making it from start to finish, the standard recipe used, the equipment to be used, the place where the ingredients or finished products are stored and the understanding of the employees who make the products. The quality of the products served is very influential on hotel guest satisfaction, therefore it is necessary to maintain product quality and always improve the applicable standards to produce maximum results in terms of taste, appearance, or proper arrangement.

Subtitling Strategies and Ideologies of Sexual Terms in The Netflix Series “Sex, Explained” Subtitles

Claudio Pizzaro — 2025-02-11

This research analyzes the subtitling strategies used by the Netflix translator for the series "Sex, Explained." It focuses on three main aspects: the subtitling strategies, the translation ideology, and the dominant strategies employed. The study is qualitative and examines 85 phrases from five episodes, considering the cultural context of Indonesia, where discussions about sex are often taboo. The researcher utilized various theories to categorize the subtitling strategies, identifying ten methods: expansion, paraphrasing, transfer, imitation, transcription, taming, condensation, decimation, deletion, and resignation. The study found that transfer was the most frequently used strategy (35%), followed by imitation (20%) and paraphrasing (14%). The translation ideologies of foreignization (54%) and domestication (46%) were also explored, with foreignization being predominant. Common sexual terms were analyzed, revealing that "sex" and "sex acts" were the most frequently mentioned (59%), while other categories included female organs, genders, and orgasms. The findings suggest that many sexual terms are universally understood, even if not explicitly translated, highlighting the challenges of translating taboo subjects in an Indonesian context.

Potato Gelato Dieng as Menu innovation And Attractiveness Foreign Tourist

Gracia Jesslyn Prabowo — 2025-02-11

The last few years, dessert trend has become very popular, as a result many people innovate to make innovative foods by combining local and international flavors. One of them is gelato, gelato itself is a cold dessert from Italy. Nowadays gelato is very easy to find all over the world, not just in Italy. Gelato itself has many flavors, now many gelato flavors are still being developed, one of which is Dieng potato gelato. Dieng is a plateau that is rich in fertile soil, it is not surprising that many plants, vegetables and fruit grow well in Dieng, one of which is potatoes. Since the 1980s, the Dieng area has been very famous for potato cultivation. Potatoes, which are generally often used as a substitute for carbohydrates in dishes, such as stir-fried potatoes, French fries, balado potatoes, potato chips, are now used as an additional ingredient for gelato. The soft, chewier taste of Dieng potatoes makes this processed potato gelato taste even richer and denser. The aim of this research is to develop gelato dessert innovations, and increase the image of Dieng potatoes as a superior processed product, as well as attracting the interest of local and international buyers. The method used is a data-based qualitative descriptive method, after the data is collected it will be used as the main material for scientific studies. The results and conclusions of this research allow us to be creative in producing new menus that are healthy, delicious and have lots of nutrition by combining local food ingredients and international menus.

Efforts to Create a Hotel Image Through Guest Comments at Padma Hotel Semarang

Jessica Ivana — 2025-02-11

This research aims to find out that guest comments written by guests on various social platforms such as Tripadvisor, Traveloka and others can improve the hotel's image. A good hotel image can be seen from the comments of guests who share their experiences. By having a good hotel image, it can increase guests' trust in the hotel. The research method used in this research is descriptive qualitative with the data source coming from secondary data. The research results showed that Padma Hotel Semarang, as a five-star hotel in Semarang, has a good image as evidenced by guest comments spread on social platforms. Guest satisfaction with Padma Hotel Semarang's facilities and services is a reference for other people in determining their choice of stay. Padma Hotel Semarang is known as a hotel that provides extra service to guests in accordance with the hotel's mission which wants guests to get the best experience at Padma Hotel Semarang. This is proven directly and concretely by thousands of comments written by guests on Tripadvisor, Traveloka, Booking.com and Agoda regarding their satisfaction with the cleanliness, service and quality of Padma Hotel Semarang.

Lexical Cohesion Found in The Lyrics of Children’ Songs: A Case Study of Children’ Songs in Cocomelon Youtube Channel

Gabriella Valentina — 2025-02-13

Song lyrics can be an object in analyzing a discourse, especially musical discourse. Realized it or not, some songs usually have they own pattern according to their genre or the purpose of making those songs. That’s why lyrics in song can be an object to analyze. This research examines lexical cohesive devices found in the lyrics of children’ songs gained from CoComelon YouTube channel. A descriptive qualitative method was used to analyze the data. The framework proposed by Halliday and Hasan (1994) was used to analyze the data. The results reveal that among 6 lexical cohesion devices found in the data, the most frequent lexical cohesion devices is repetition with the total of 193 data (80.08%), then followed by hyponymy with 21 data (8.71%), meronymy with 17 data (7.05%), antonymy with 6 data (2.50%), and the last are synonymy and collocation both with 2 data (0.83%). From the results, it can be concluded that most of the whole lyrics in children songs tend to repeat some words and sentences throughout the whole song. Also, they tend to use words that are in the same type or using words that are related to each other as the main topic or story builder of the song. Further, the use of these cohesive devices in children songs is to make the song easier for children to understand, remember and follow.

Between Canvas and Clay: How Students See Themselves as Learners through Metaphor

Muhammad Rifqi — 2025-02-17

This article discusses the self-perceptions of third-semester students in an Introduction to Literary Studies course through their metaphorical poetry. This study aims to understand how metaphor serves as a tool for expressing their identities in learning. Tasked with crafting poems metaphorizing their experiences as learners, students used symbols such as nature, objects, and abstract states to convey complex aspects of self and growth in academia. The research applied a qualitative design with a thematic analysis framework, focusing on the symbolic language in the student poetry. Methodologically, each poem was examined through close reading to identify recurring metaphors and themes. These metaphors were then analyzed and categorized, exploring how they reflect the students' inner worlds and learning perceptions. The 15 participants were third-semester students who drew on personal and universal imagery inspired by a model poem provided as an example. Findings reveal various themes in students' selfconcept as learners, including resilience, adaptability, introspection, and the duality of strength and vulnerability. Many students chose metaphors from nature (such as "tree" or "water"), symbolizing growth and adaptability, or from functional objects (such as "book" or "canvas"), representing knowledge and potential. Others used abstract ideas like "shadow" and "twilight" to capture the nuanced feelings tied to learning and identity formation. The study concludes that metaphorical poetry is a reflective tool, encouraging students to articulate and examine their learning identities. This approach demonstrates the potential of creative assignments in fostering introspection, making it valuable for educators seeking to deepen student engagement. The findings highlight metaphor as a powerful means for students to conceptualize and communicate their educational journeys.

Myths In Cerpen Terbaik Tempo: Setan Becak, Ayoveva, hingga Chicago May

Arga Dara Ramadhani — 2025-02-28

This study aims to understand the repetition of myths and reveal the meaning in a collection of short stories by Koran Tempo that published in 2016. This research used Vladimir Propp’s theory of structural narrative which focuses on the exsistence of repetitive action (function). The findings of this study show 9 functions; warning, attendance, acceptance, questions, responses, arrivals, requests, violations and punishment. The most used function of myth is the acceptance which includes mythical and objective information. The myth consistency is presented with objective facts shows that the collection of Cerpen Terbaik Tempo: Setan Becak, Ayoveva, hingga Chicago May can be interpreted as a picture of the way of thinking and acting in modern society especially millennial generation. The nature that exists out of logic combined with rationality suggests a change in personal behavior based on the learning of past attitudes, including self-awareness, sensitivity to the surrounding environment and considering and showing responsible actions.

An Analysis of Embung Giwangan Cultural Park Attractions as a New Tourism Destination in the Southern Region of Yogyakarta

Ilia Abivara — 2025-05-14

Yogyakarta Special Region (Daerah Istimewa Yogyakarta/DIY) is known as one of the main
tourism destinations in Indonesia famous for its natural beauty, cultural diversity, and
history. Recently Yogyakarta has been developing a new tourism destination in the
southern region to reduce traffic jams in the city center, namely the Embung Giwangan
Cultural Park, which has a unique charm by combining the concepts of preserving art,
culture, traditional customs, architectural design, and environmental conservation. This
research aims to explore the uniqueness of cultural parks and their impact on tourism,
the economy, and cultural preservation in Yogyakarta. The research used a qualitative
approach through focused interviews, observation, and documentation. The analysis
used the theoretical approach by Miles and Huberman (1994) by separating relevant
data, presenting the reduced data in a structured form, and making conclusions or
verification from the data to identify various interesting aspects of the Embung Giwangan
Cultural Park, including its innovative design, the cultural activities, and its impact on the
local economy and community. The research results show that this tourism destination
not only functions as a recreation space, but also as a center for cultural activities that
supports the preservation of local arts and culture and increases tourist attraction in the
area. These findings provide insight into how the development of integrated tourism
destinations can provide multiple benefits, both for cultural and environmental
preservation and economic development.

Mandatory Hotel Certification: Implications for Quality and Operational Management

Laras Siwi — 2025-05-14

This research expands the application of mandatory hotel certification to quality
and operational management, with a case study at the Indoluxe Hotel Jogjakarta,
which is located at Jalan Palagan Tentara Pelajar 106, Ngaglik, Sleman, Yogyakarta.
Hotel certification is an important requirement in the hospitality industry to
ensure consistent and continuous service standards. The aim of this research is to
analyze the impact of certification on quality management and hotel operational
efficiency. This research used a qualitative approach by using in-depth interviews
with the management of Indoluxe Hotel Jogjakarta and secondary data from
certification reports. The research results show that the implementation of
mandatory certification at Indoluxe Hotel Jogjakarta has a positive impact on the
quality management system. Certification helps hotels increase customer
satisfaction through better and consistent service standards. In addition,
certification provides guidance for hotel operational management, especially in
terms of human resource management, facility maintenance, and guest security
and safety. Nevertheless, there are challenges faced when maintaining
certification standards, especially related to higher operational costs and
demands to continue carrying out internal evaluations that also require high cost.
However, certification has encouraged hotels to be more efficient in managing
resources and daily operations, which ultimately increases the hotel's
competitiveness in the market. This can also directly increase customer
satisfaction, as the ultimate goal is to achieve less to zero complaints.

The Effect of Digital Marketing on Hotel Room Occupancy Rates: A Case Study of Santika Hotel in Bangka City

Muhammad Alkahfi Siddik — 2025-05-14

Digital marketing has become an important strategy to increase the occupancy rate
of hotel rooms in the era of modern technology. This research aims to analyze the
influence of digital marketing on room occupancy rates in star hotels in Bangka City.
The research method used was a quantitative approach by collecting data through
surveys of hotel guests and in-depth interviews with marketing managers. In addition,
secondary data from reports of hotel occupancy rate were also analyzed to support
the research results. The results show that digital marketing has a significant
influence on hotel room occupancy rates. Factors such as the use of social media,
search engine optimization (SEO), paid digital advertising, and online customer
reviews have been proven to increase interest from potential guests and increase
hotel occupancy. Social media, especially Instagram and Facebook, play an important
role in building interactions with customers and creating strong brand awareness.
Furthermore, positive reviews from online booking platforms also make a big
contribution to potential guests' decision to choose to stay at the hotel.

Exploring the Origin and Cultural Values of the Menu in Ladhosan Dhahar Ceremony at Royal Ambarrukmo Hotel Yogyakarta

Maya Dewi Setyawati — 2025-05-14

This research aims to reveal the origins and historical value of the food served at
Ladhosan Dhahar ceremony, a tradition of eating together from the Yogyakarta
Sultanate Palace. This research also analyzes how these this tradition reflects the
cultural values of Yogyakarta Palace and evaluates the role of Royal Ambarrukmo
Hotel in supporting the promotion of cultural tourism by preserving and
revitalizing these traditions. Ladhosan Dhahar tradition, which is rich in spiritual
and social symbolism, has been revived by Royal Ambarrukmo by serving dishes
once enjoyed by kings. This research used a qualitative approach with data
collection techniques through observation, in-depth interviews, documentation,
and literature studies related to palace culinary delights. The research results
show that each menu served has historical and symbolic meaning that is closely
related to the spiritual and social life of the Yogyakarta Palace. This culinary
tradition reflects values such as togetherness, purity, and prosperity. In addition,
this research found that the Royal Ambarrukmo Hotel plays an important role in
promoting Yogyakarta cultural tourism by bringing back Ladhosan Dhahar
tradition as an authentic cultural experience for tourists. This research concludes
that the revitalization of culinary traditions such as Ladhosan Dhahar not only
supports cultural preservation, but also contributes significantly to strengthen the
image of Yogyakarta cultural tourism to domestic and international tourists.

Analysis of MICE (Meeting, Incentive, Convention, and Exhibition) Development as an Effort to Increase Grand Rohan Jogja Hotel Revenue

Nunung Setyowati — 2025-05-14

This research aims to analyze the development of MICE (Meeting, Incentive,
Convention, and Exhibition) as a strategy to increase the revenue of Grand Rohan
Jogja Hotel in Yogyakarta. MICE is a crucial sector in the hospitality industry,
especially in big cities that become centers of business and conference activities.
By utilizing MICE potential, Grand Rohan Jogja Hotel is expected to attract more
event organizers and participants, thereby increasing the hotel's occupancy rate
and revenue. The research method used was a mix-method, by conducting a
survey to visitors and event organizers, interviews with hotel management, and
secondary data analysis regarding MICE trends in Yogyakarta. The research results
show that Grand Rohan Jogja Hotel has great potential in the MICE sector, but
faces challenges in terms of facilities, marketing strategy, and service. The
recommendations include improving facilities and services to support MICE
activities, developing special service packages, and collaborating with local
institutions and event organizers to increase the hotel's visibility as a MICE
destination. By implementing the right strategy, Grand Rohan Jogja Hotel is
expected to be able to maximize its MICE potential and experience a significant
increase in revenue. This research provides insight for hotel management and
other stakeholders in developing the MICE sector in Yogyakarta.

The Tea Book Review by Linda Gaylard

Pricilia — 2025-05-14

This research is a review and critical analysis of The Tea Book by Linda Gaylard, a Tea
Sommelier, published in 2015. The book chronicles Linda Gaylard's journey to explore
tea, delving into the history of tea from various parts of the world, an introduction to
different types of tea, traditional and modern tea practices, tea customs from various
cultures, and tea recipes. The book's structure is organized into sections covering an
introduction to tea, methods of brewing tea, the history of tea across different countries,
tisanes, and tea recipes. It employs a visual and descriptive approach, making it
accessible and engaging. One of the key themes of the book is serving as a
comprehensive guide to tea for both beginners and experts. This study adopts a content
analysis and discourse analysis approach, aiming to explain the ideas presented in The
Tea Book and provide a critical evaluation of its usefulness. The findings of this review
highlight that The Tea Book offers a detailed understanding of tea, portraying it as more
than just a beverage—it is a lifestyle. Its descriptive and visually rich presentation makes
it suitable for a broad audience, including beginners curious about tea and seasoned tea
enthusiasts or experts. However, the book has some shortcomings, particularly its
limited discussion on the health benefits of tea and the technical aspects of tea
production. Despite these weaknesses, The Tea Book remains a valuable reference for
anyone looking to deepen their knowledge and enhance their experience of drinking tea.

Service Quality of the Room Department at Hotel Tentrem Yogyakarta: Netnography as a Research Approach

Romanska Hendric Kisworo — 2025-05-14

This study aims to analyze the service quality of the Room Department at Hotel Tentrem
Yogyakarta using a netnographic approach. Netnography is a qualitative research
method that leverages data from online interactions and reviews as the primary source
for gaining in-depth insights into consumer perceptions. The research focuses on guest
feedback published on online platforms such as TripAdvisor, Google Reviews, and the
hotel’s official website to identify the strengths and weaknesses of room services. Data
is systematically collected and analyzed to identify patterns in customer experiences,
particularly regarding comfort, cleanliness, service speed, and staff attitude at Hotel
Tentrem Yogyakarta. The findings indicate that the service quality of the Room
Department at Hotel Tentrem Yogyakarta receives predominantly positive responses,
especially in terms of room comfort and staff hospitality, though some criticisms were
noted regarding the response time to guest requests. Additionally, the analysis reveals a
correlation between guest satisfaction and positive recommendations for the hotel. By
adopting a netnographic approach, this study offers unique insights into guest
experiences, which can serve as a reference for Hotel Tentrem in enhancing its services
in the future. The study also highlights the importance of understanding digital guest
feedback to maintain and improve hotel service standards. Thus, netnography enables
Hotel Tentrem to respond more accurately and proactively to guest needs, helping to
preserve a positive reputation amidst the increasingly competitive hospitality

Natural Attraction Development Strategy of Ane Epiah Kali Ayndrat Waterfall in Syakwa Village, Miyah District, Southwest Papua

Safrino Didimus Bame — 2025-05-14

This study aims to find out the potential of Ane Epiah Kali Ayndrat Waterfall and its tourist
attractions; analyze the strengths, weaknesses, opportunities and threats of the tourist
attractions; and to formulate a strategy for developing the Ane Epiah Waterfall tourist
attraction based on a SWOT analysis. The data of this study were collected through
literature review methods, observation and in-depth interviews with Pokdarwis, the
government tourism office, and traditional stakeholders related to waterfall tourism.
Meanwhile, the data were analyzed descriptively, and to determine the strategy for
developing tourist attractions, a SWOT analysis was conducted. The results of this
research reveal that Ane Epiah Waterfall has great potential to be developed as a tourist
attraction and destination. The existence of this waterfall is supported by surrounding
attractions such as the Kamundan River, an ecotourism site where people enjoy fishing
and rafting; the Aysheyuoh River, a popular bathing spot; the waterfall forest area, which
serves as a playground for Cendrawasih (birds of paradise); jungle adventures featuring
the flora and fauna of Siakwa; a water source for flocks of birds; and the cultural tourism
attraction of Miyah Tribe, including farming, sago harvesting, hunting, culinary
experiances, and Noken crafts. The development of Ane Epiah Waterfall must be
community-based, integrating three key dimensions: economic, environmental
(sustainability/conservation), and socio-cultural. The development and management of
tourist attractions should be carried out by local communities as the main actors under
the conscept of community-based tourism (CBT).

STP AMPTA Yogyakarta Students' Perceptions of the Use of Fruit Juice as a Substitute for Alcohol in International Cocktails in the Bar Operations Course

Tri Nugroho Harjono — 2025-05-14

This study examines STP AMPTA students' perceptions of using fruit juice as a
substitute for alcohol in international cocktail preparations in the Bar Operations
course. The research design employs a descriptive case study to comprehensively
understand how students perceive and accept the concept of using fruit juice as an
alternative to alcohol. The subjects of this study are STP AMPTA Yogyakarta students,
while the object of the study is fruit juice-based cocktails. Data collection techniques
include documentation, observation, and in-depth interviews with lecturers, experts,
and STP AMPTA Yogyakarta students. The data analysis technique follows the Miles
and Huberman approach: data reduction, presentation, and conclusion drawing. The
results indicate that most students positively perceive using fruit juice as a substitute
for alcohol, as it is considered healthier, innovative, and aligned with modern
consumer trends that emphasise health awareness. However, there are challenges in
creating cocktails that maintain the taste and complexity equivalent to alcoholic
cocktails. This study is expected to serve as a reference for developing a more
inclusive and health-conscious bar operations curriculum and contribute to
innovations in cocktail presentations that are more accessible to all audiences.

Analysis of the Effectiveness of Daily Supervisory Actions in Improving Employee Discipline: A Case Study of Employees at Hotel Tentrem Yogyakarta

Yoyok Agoes Firmanto — 2025-05-14

High levels of employee discipline will be substantial capital for a company to develop
and compete in the business world. Without the support of highly disciplined employees,
it is impossible for the company to achieve its best performance. The purpose of this
study is to analyse the extent to which daily supervision actions are effective in improving
employee discipline. This research method uses a qualitative descriptive approach. Data
collection techniques with interviews, observations, and documentation. This study
discusses whether the level of employee discipline can be improved after daily
supervision actions are implemented. Four areas of employee discipline will be measured
in this study, namely discipline in maintaining cleanliness, security, personal appearance
and order in the workplace. Hotel management creates a task force among employees
selected from each department to be assigned as employee police to enforce employee
discipline daily. By implementing daily supervision actions within a certain period, the
areas of discipline mentioned above have been proven to be improved. The findings of
this study are expected to inspire other companies to improve employee discipline. Thus,
the results of this study will provide a solution to improve employee discipline in the
company

Effectiveness of Food Waste Management through Zero Waste Strategy in STP AMPTA Yogyakarta Kitchen

Hasudungan Rajagukguk — 2025-05-14

The purpose of this study was to evaluate the effectiveness of the implementation of
the Zero Waste strategy in managing food waste in the kitchen of STP AMPTA
Yogyakarta. This strategy involves the principles of reduce, reuse, and recycle as an
approach to creating a more sustainable environment. This study used a qualitative
method with a case study approach as explained by John W. Creswell (2014). Data
collection techniques included in-depth interviews, participatory observation,
documentation, and Focus Group Discussion (FGD). The subjects of the study
consisted of lecturers, students practicing, kitchen managers, and support staff in the
kitchen of STP AMPTA Yogyakarta. Data were analyzed using a thematic analysis
approach. The results of the study showed that: (1) the management of food waste
in the kitchen is still conventional, with an average waste volume of 5 kg per
session/practice class, consisting of 60% production waste and 40% consumption
waste; (2) the implementation of the Zero Waste strategy is still in its early stages,
with efforts such as production planning and simple composting, but is constrained
by the lack of supporting facilities and minimal ongoing education; (3) The
implementation of the Zero Waste strategy has proven effective in reducing food
waste by 30%-40% through more efficient production planning, education, and
reprocessing food waste into compost or other food ingredients. The conclusion of
this study is that the Zero Waste strategy has significant potential in reducing food
waste in culinary education environments if supported by adequate facilities, clear
institutional policies, and integration of sustainability education into the curriculum.

Strategies to Increase Workforce Effectiveness of the Zoomers Generation in the Hospitality Industry: A Case Study of Hotels in Magelang Area

Ade Ela Pratiwi — 2025-05-14

This research aims to analyze effective strategies to increase the effectiveness of the
Generation Z workforce in the hospitality industry, with a focus on hotels in Magelang
area. A qualitative approach using Miles and Huberman's interactive data analysis model
was used to process the data obtained through interviews, observation, and
documentation. The research population included all of the star hotels in Magelang area
that have Generation Z workers. The sample was selected using a purposive sampling
technique, with the criteria of 1) generation Z workers who have worked for more than
six months; 2) managers or administrators who are directly involved in managing human
resources; and 3) management practitioners or experts who have experience in
managing Generation Z. The sample involved 3 Generation Z workers, 2 hotel managers,
and 1 management practitioner. The research results show that the application of digital
technology is a key element in supporting the efficiency and engagement of the
Generation Z workforce. In addition, technology-based training and interactive methods
have proven to be more effective in improving their skills compared to traditional
methods. Generation Z also show high expectations for work-life balance, which has an
impact on their level of satisfaction and loyalty to the organization. An inclusive work
culture and recognition of performance are other factors that encourage their motivation
and productivity. This research concludes the importance of an adaptive and innovative
management approach to managing the Generation Z workforce. With strategies that
include technology, relevant training, work flexibility, and reward systems, hotels in
Magelang can increase their competitiveness in the increasingly competitive hospitality
sector.

Innovating Traditional Cuisine: A Training Approach to Preserving and Developing Local Food Products

Hasna Mutia Sita — 2025-05-15

Traditional culinary innovation training plays an important role in preserving local
culture and developing food products based on local raw materials. This study aims to
explore the effectiveness of traditional culinary innovation training in preserving and
developing local food products and understand its impact on culinary entrepreneurs.
This study uses a qualitative approach with a participatory method involving
participant observation, in-depth interviews, focus group discussions (FGD), and
documentation during training. The study subjects included culinary entrepreneurs,
homemakers, and local community members participating in the culinary innovation
training program. Meanwhile, this study's research object was traditional culinary
items made from local ingredients and eight menus. The study results showed that this
training improved participants' abilities to create culinary innovations with local
ingredients and enriched their creativity in developing variations of culinary products
that have added value. In addition, this training increased participants' awareness of
the importance of preserving traditional cuisine as a cultural heritage that can support
local food security and strengthen product competitiveness in the market. Data
analysis using thematic techniques also revealed the challenges faced by participants,
including limited access to quality raw materials and obstacles in product marketing.

Positioning, Differentiation and Branding Strategies on Occupancy Rates of Grand Rohan Jogja Hotel

Agung Tri Haryanto — 2025-05-15

T This research aims to analyze the influence of positioning, differentiation and branding
strategies on occupancy levels at the Grand Rohan Jogja Hotel. In the midst of intense
competition in the hotel industry in Yogyakarta, hotels need to develop strong marketing
strategies to attract the right market segments and maintain guest loyalty. This research
uses quantitative methods, with a descriptive and verification research approach. The
analysis technique used includes SWOT analysis to measure the relationship between
strategy variables and occupancy levels. The research results show that the Grand Rohan
Hotel's positioning strategy, which emphasizes the image of a star hotel with premium
services in strategic locations near business and tourist centers, has a significant impact
on occupancy levels. Apart from that, the differentiation carried out by the hotel, such
as services with a sharia concept, as well as architectural design that combines traditional
and modern elements, are also key factors in differentiating the Grand Rohan Hotel from
other competitors. Consistent branding, both through digital marketing and word of
mouth from previous guests, has succeeded in increasing the hotel's positive image in
the eyes of customers, which has contributed significantly to increasing occupancy rates.
This research concludes that a positioning strategy that targets specific market segments,
combined with service differentiation and strong branding, is able to create significant
added value for the Grand Rohan Hotel. The recommendations provided include
optimizing digital marketing, expanding collaboration with online booking platforms, and
strengthening guest loyalty programs to maintain stable and increasing occupancy rates.

Analysis Of Factors Affecting Employee Performance At Cavinton Hotel Yogyakarta

Andri Ardiyanto — 2025-05-15

This research is motivated by a phenomenon that shows that employee
performance is less than optimal at the Cavinton Hotel Yogyakarta. The aim of
this research is to determine the influence of work discipline, work
communication and work environment on the performance of Cavinton Hotel
Yogyakarta employees. This research is a quantitative descriptive study with a
sample size of 30 respondents, while the sampling technique uses the random
sampling method. In this research the independent variables consist of work
discipline, work communication and work environment, while the dependent
variable is employee performance. Instrument testing uses validity tests and
reliability tests. Meanwhile, the data analysis method uses multiple linear
regression analysis with the t test and F test.

Market Segmentation Strategy Of Travel Agents In Royal Palm Resto: Opportunities And Challenges In The Restaurant Business In Sleman Regency

Bambang Agus Riyanto — 2025-05-15

This study analyzes the market segmentation strategy implemented by Royal Palm Resto
in Sleman Regency, Yogyakarta, specifically targeting the travel agent segment. This
study uses a descriptive qualitative method with the approach of E. Jerome McCarthy's
theory in 1960. Data collection techniques include observation, interviews, and
documentation, with marketing managers and guests as the population and research
samples. The purpose of this study is to help restaurants develop more effective
strategies to attract and retain customers from this segment, as well as increase
profitability and business sustainability in the competitive restaurant industry. Initially,
this restaurant served regular guests, MICE events, and weddings, but due to obstacles
in reaching the target market, the restaurant decided to focus on travel agents. This
change involved adjusting the menu budget, food variety, and facilities offered for each
travel agent visit, including commissions and free meals for the crew. Although there are
great opportunities, challenges arise from the high cost of food production and additional
facilities. The travel agent segment is divided into three clusters based on budget:
economy, middle, and premium. This study also discusses price and production
adjustments to reduce costs, especially in serving large tourist groups. Overall, the travel
agent segment is expected to continue to grow along with the increase in tourism in
Yogyakarta

Hotel Operational Management by General Manager as A Key Factor in Increasing Revenue

Dimas Novriyanto — 2025-05-15

Operational management plays a very important role in the success of a hotel business,
especially in increasing revenue. This study aims to analyze how operational
management implemented by the General Manager (GM) plays a key role in increasing
hotel revenue. The General Manager holds the primary responsibility for managing
various operational aspects, including cost efficiency, service quality, and optimal
resource utilization. An effective management approach not only ensures smooth daily
operations but also contributes significantly to increasing guest satisfaction, which
ultimately has an impact on increasing revenue. This study uses a qualitative approach
with a case study method at Indoluxe Hotel Yogyakarta which was collected through indepth interviews with the General Manager and direct observation of the hotel's
operational processes. Data analysis was carried out by identifying key factors that
influence operational management and its influence on revenue. The results of the study
indicate that the strategies implemented by the General Manager in operational
management, such as cost control, improving service quality, product innovation, and
utilizing technology, have a positive correlation with increasing hotel revenue. In
addition, the General Manager's ability to manage the team and adapt to market
dynamics is also a determining factor in the success of hotel operations. The conclusion
of this study confirms that the role of the General Manager in operational management
is an important element in driving hotel revenue growth. Recommendations for hotel
managers are to improve managerial skills and focus on continuous innovation in
operations in order to achieve optimal financial performance.

Food Poisoning Prevention Efforts at Hotel Tentrem Yogyakarta; Effective Procedures and Actions

Endri Permana Momongan — 2025-05-13

This study aims to identify and analyze the most effective procedures and preventive
measures in an effort to prevent food poisoning cases at the Tentrem Hotel Yogyakarta.
The methodology used in this study includes direct observation of the food processing
and serving process, interviews with hotel staff including chefs and kitchen managers,
and analysis of documents related to food safety standard operating procedures (SOPs)
applicable at the Tentrem Hotel Yogyakarta. The analysis technique in this study uses the
Milles and Hubberman (1994) approach consisting of data reduction, data presentation,
and drawing conclusions. The results of the study indicate that the implementation of
strict hygiene protocols, such as washing hands before handling food, using personal
protective equipment and cleaning kitchen equipment regularly, is very important in
preventing food contamination. In addition, regular training for staff related to
knowledge of food safety and strict supervision of the food supply chain are also
important factors in maintaining the quality of the food served. Proper monitoring of
food storage and cooking temperatures can prevent the growth of harmful bacteria.
Furthermore, the implementation of the Hazard Analysis and Critical Control Points
(HACCP) system consistently and comprehensively is a key factor in reducing the risk of
food poisoning at Hotel Tentrem Yogyakarta. Thus, this study concludes that the
combination of strict hygiene procedures, regular employee training, effective
supervision, and comprehensive implementation of the HACCP system can increase the
effectiveness of food poisoning prevention efforts. This contributes significantly to
maintaining the quality, safety, and customer confidence in the food services served at
Hotel Tentrem Yogyakarta, as well as ensuring a safe and enjoyable stay experience for
guests.

The Influence of Natural Resource Potential of Domestic Tourist Visits in Green Kayen Tourist Village, Yogyakarta

Fitriani — 2025-05-15

This study aims to analyze the potential of natural resources in influencing domestic
tourist visits to the Green Kayen Tourism Village Yogyakarta, located in Kayen, Condong
catur, Depok, Sleman, DIY. So that it provides an impact that includes economic, social,
and environmental aspects to support a more sustainable tourism village. The research
method used is descriptive qualitative with data collection through observation,
interviews, and documentation. The respondents to be taken are the number of visitors
who come and are encountered each month, as well as data and information on
managers and support from the local community in the Green Kayen Tourism Village.
The classification of visitor respondents taken is everyone who comes for the purpose
of traveling with a demographic analysis that is determined including female and male
gender with an estimated age of 3-70 years. The results of the study indicate that the
potential of natural resources in Green Kayen Tourism Village, such as clear rivers,
natural forests that have a strong attraction for domestic tourists. The community in
various levels is now not only for certain groups, so that its management must be
carried out effectively and involve related parties. In addition, accessibility factors,
supporting facilities, and tourism needs for the community in addition to achieving all
the objectives of developing natural tourism potential in Green Kayen Tourism Village
in particular. This study concludes that optimizing the potential of natural resources
with sustainable management and maximizing the potential of effective natural
resources can increase domestic tourist visits to Green Kayen Tourism Village. Research
recommendations include improving infrastructure, developing educational tourism
packages, and empowering local communities to support sustainable tourism.

The Analysis of Affixation in Taylor Swift’s Song Lyric All Too Well (the 10-minute version)

Muhamad Wildan — 2025-01-24

The main objectives in conducting this research were to find out what prefixes and suffixes appearing in a song lyric, to find out the relationship between the affixation that has the highest percentage of occurrence with the content of the song, and finally to find cultural values in the song through analyzing the affixes found. The descriptive qualitative method was used in this research with Taylor Swift's song All Too Well (the 10-minute Version) as the data source. The techniques in this research began with searching and marking words that have affixation, then grouping the data according to its type (prefix or suffix), its meaning, and calculating the percentage of occurrence of each affix. In the song All Too Well (the 10-minute Version), there were 54 words that have affixation, which consists of 2 types of prefixes from 3 different words and 12 types of suffixes from 51 different words. Prefix re- was the prefix with the highest percentage of occurrence at 75% and found in 2 words. On the other hand, the suffix that had the highest percentage is suffix -ed, with a percentage of 33.33% and found in 17 words. The relation between the most frequent affixation data (of suffix-ed) with the content of the song All Too Well (the 10-minute version), was that the frequent occurrence of suffix-ed in the lyrics described a story that happened in the past. This is in line with the dominant occurrence of the suffix -ed, which had the meaning of a past tense marker. Theoretically, this research adds literature of affixing analysis in morphology as sub-discipline of linguistics, while empirically, the findings shed light on the creative inclusion of affixing, i.e. prefixing and suffixing, in a modern popular song

Local Wisdom-Based Tourism Development through Pasola Attraction in Sumba: An Innovative Approach

Calvin Ngguli Maramba — 2025-01-24

Developing tourism based on local wisdom is an important strategy in strengthening the attractiveness and sustainability of the tourism industry. This research aims to explore the potential of Pasola cultural attraction in Sumba Regency as a tourism asset rooted in local wisdom. Using qualitative methods, this research analyzes the role of Pasola attraction in increasing tourist visits, as well as the social, economic and cultural impacts resulting from the management of this attraction. Data were collected through interviews with tourism stakeholders, traditional leaders and local communities, as well as direct observation to Pasola attraction. The results show that Pasola is not only a unique cultural attraction but also has great potential in attracting domestic and international tourists. However, Pasola tourism development faces challenges in terms of cultural preservation, infrastructure and sustainable destination management. Therefore, an innovative approach involving the active participation of local communities and culture-based marketing strategies is the key to maximizing Pasola's potential as the main driver of tourism growth in Sumba. This research provides practical recommendations for local governments and tourism actors to improve the management and promotion of Pasola effectively without sacrificing its inherent cultural values.

Quality Ingredients Selection In Making Demiglace Sauce In Hot Kitchen: An Exploration Study At STP AMPTA Yogyakarta

Imanakisa — 2025-01-24

This article aims to explore the role of selecting quality food ingredients in making demiglace sauce in STP AMPTA hot kitchen. Demiglace sauce, as one of the basic sauces in Western cuisine, requires high-quality ingredients to achieve optimal taste and texture. This study uses a qualitative method with an exploratory approach, involving direct observation and in-depth interviews with chefs and students of STP AMPTA. The research results show that choosing quality food ingredients, such as fresh beef bones, organic vegetables and selected spices, greatly influences the result of the demiglace sauce. Besides that, proper cooking techniques, such as roasting the bones and slowly reducing the liquid, also play an important role in the process of making this sauce. Choosing the right ingredients and correct cooking techniques not only affects the quality of the final product but also improves students' skills and knowledge in the culinary field. It is hoped that this research becomes a reference for culinary educational institutions and practitioners in the food industry to improve the quality and standards in making demiglace sauce. In addition, these findings also can contribute to improving the quality of culinary education in Indonesia and provide new insights for chefs and students in creating high quality culinary products

Developing Teaching Materials of CCU Course by Applying Graves’ Framework

Yasmin Farani — 2025-01-24

This R&D research was done as a continuation of the previous research entitled ‘The Proposed Restructured Lesson Plan of CCU Course Taught to Students of D3 English Program’. Ideally, to develop teaching materials, the lesson plan of the related course must be made. Based on the result of the mentioned research – a lesson plan – this qualitative research was conducted. The researcher herself was the primary instrument and conducted library research. To fully develop the teaching materials, the researcher applied Graves’ framework of components of the course development process. The research resulted in ten units of teaching materials, which include topics such as verbal and non-verbal communication, polite customs, spatial differences, and life values. In short, hopefully, the lesson plan and teaching materials that have been developed will be fruitful for other lecturers and be able to be used as a reference as well.

Attractions, Amenities and Accessbility of Lagoi Bay Beach as A Tourist Attraction in Sebong Bay, Bintan Regency, Riau Islands

Marcello Fattah Setiawan — 2025-01-24

Lagoi Bay Beach in Sebong Bay, Bintan Regency, Riau Islands, has developed into one of the leading tourist destinations in Indonesia. This article aims to explore three main aspects that contribute to the tourist appeal of Lagoi Bay Beach, namely attractions, amenities, and accessibility. This study uses data collection methods through field observations, interviews with destination managers, and surveys of visitors. The results of the study indicate that the main attractions of Lagoi Bay Beach include the beauty of the beach, recreational activities, and water sports facilities. The amenities offered include quality accommodation, restaurants, and shopping centers, while accessibility includes easy transportation and supporting infrastructure. This study concludes that the combination of these three factors significantly increases the attractiveness of Lagoi Bay Beach as a major tourist destination in the Riau Islands and recommends further development to maximize the tourism potential of the area.

The Use Of Taro Flour as An Alternative Ingredient in Cream Soup Processing: Sensory Quality Analysis

Nanda Wisnu Wardhana — 2025-01-24

This research aims to analyze the sensory quality of using taro flour as a substitute for conventional thickeners in making cream soup which includes taste, texture, color and aroma. Taro (Colocasia esculenta) is a local tuber that is rich in nutrients, such as carbohydrates, fiber and various vitamins, but its use in the food industry is still relatively minimal (Saleh, 2023). This research was conducted by combining experimental and qualitative methods, using One Case Study design. In the experimental process, sensory tests were carried out to evaluate cream soup which was formulated using taro flour as a substitute for conventional thickening agents. This sensory test involved sensory panelists and general consumers, with a total sample of 15 people including 3 experts. Panelists were asked to assess the sensory attributes, which include taste, aroma, texture and color of the cream soup. In addition, qualitative methods were applied through in depth interviews with respondents to gain further understanding regarding their perceptions of taro flour-based cream soup. This approach provides additional insight into consumer preferences, as well as the reasons behind acceptance or dissatisfaction with the product being tested. The research results showed that the use of taro flour was able to make a positive contribution to the sensory attributes of cream soup, especially in terms of taste and texture. Besides that, the color and aroma of the product also received good ratings from the panelists. Cream soup products made from taro flour show a fairly high level of consumer acceptance, indicating that taro flour has great potential to be used as an alternative to thickeners in the food industry. This study also highlights the importance of diversifying local food by utilizing ingredients that are easily accessible and have high nutritional value, such as taro, to support health and future food product innovation.

Sushi and Omakase Culture in Music Videos as a Reflection of Japanese Identity

Haider Ali Al Muzaqi — 2025-01-25

This research analyzes the correlation between omakase culture in Japanese cuisine and its representation in the Omakase music video by Atarashii Gakkou as a reflection of Japanese cultural identity. Using a qualitative descriptive approach, this research explores how elements of omakase—such as trust in the chef, aesthetic simplicity, and presentation skill—are embodied in popular media to depict Japanese cultural values to a wider audience. Data was obtained through observing visual content in videos, literature studies, and limited interviews. The results show that the music video effectively represents the core values of omakase and culinary craftsmanship as symbols of strong Japanese identity, while also highlighting changing gender perspectives in the traditional culinary industry. These findings show that media such as music videos can be an effective tool in introducing and reinforcing Japanese cultural values to the younger generation and international audiences, expanding global understanding of Japanese culinary culture. This research underlines the importance of media in maintaining and communicating culture and opens up opportunities for further study regarding the role of media in cross-cultural appreciation.

Pros and Cons Perspectives of Indonesian and Japanese Non-Weeaboo Towards Cross-dressing Cosplayers

Friska Novaline Mantong — 2025-01-25

In the last decade, the cosplay community has grown rapidly and has become increasingly inclusive of various forms as well as costume styles. In the cosplay community, some cosplayers cross-dress, which is the practice of wearing costumes and acting as characters with different gender identities from their biological sex. This cross-dress phenomenon is common in many countries, including Indonesia and Japan as the topic of this study. Researchers use qualitative descriptive research methods with comparative analysis, data obtained from several respondents from Indonesia and Japan. Based on the results of the analysis, researchers concluded the perspective of pros and cons between Indonesian and Japanese respondents on the phenomenon of cosplayers performing cross-dresses. Japanese respondents supported cross-dressing among cosplayers, indicating that this practice was common in Japan. On the other hand, Indonesian respondents tend to reject cross-dressing, considering it taboo due to religious and cultural norms, although it can be accepted within reasonable limits at certain events. Meanwhile, Japanese respondents believed that crossdressing could affect cultural values and traditions.

An Analysis of Translation Techniques in Translating Cultural Words in “Wild Child’ Movie

Rr. Shafira Suryaningcondro — 2025-01-30

The background of this study is to analyze the translation techniques used to translate cultural words in the film “Wild Child” from English to Indonesian. This study refers to Peter Newmark's theoretical framework which divides cultural words into five categories: ecology, material culture, social culture, organization, and movements and habits. Then, this study uses a descriptive qualitative method with a content analysis approach. The data were obtained from the observation of cultural words in the source language text (English) and target text (Indonesian) in the movie “Wild Child”. The results show the dominance of using the componential analysis technique in the translation process, which enables a deeper understanding of complex phenomena in a cross-cultural context. The findings highlight the importance of choosing the right translation technique to preserve the original meaning and cultural context in the target language text.

Tourist Behavior During The Covid-19 Pandemic (the time series-based SLR research method the international journal "SAGE JOURNAL")

I Putu Hardani HD — 2025-01-30

Tourism is one of the sectors that is primarily a sector of the Covid-19 Pandemi, so an understanding of the changes that have occurred during the Covid-19 pandemi is needed from the perspective of tourist behavior while in tourist objects. This article aims to provide knowledge for researchers and practices regarding the state of the art by reviewing conceptual and empirical studies that analyze tourist behavior in tourism objects during the covid 19 pandemi. This research method uses a Systematic Literature Review (SLR) approach in synthesizing and analyzing the information provided by scientific articles published of journals in the SAGE database, in the perspective of tourist behavior related to the theme of Covid 19. The results of this article, found that the existing literature studies more about travel behavior during the COVID 19 pandemi. Of the seven literature reviews, only 4 which specifically discusses tourist behavior during the covid 19 pandemi. The four literature reviews reveal tourist behavior in affective, cognitive, and behavioral perspectives. In addition, tourist behavior is also defined in terms of Avoidance Behaviors, Adjusted Behavior, and Modified Behavior. The next research recommendation is to fokus on tourist behavior during the covid 19 pandemi with the time series-based SLR research method.

An Analysis of Similes Translation in The Scarlet Letter Novel by Nathaniel Hawthorne

Milichia Christin Sauyai — 2025-01-31

This study aims to identify the similes used in The Scarlet Letter novel, analyze the translation strategies applied by the translator based on Pierini’s (2007) theory of simile translation, and evaluate the acceptability of the simile translations among the target readers. It employs qualitative methods to analyze the phenomenon of simile translation as a type of figurative language in The Scarlet Letter novel. The presence of various markers such as like, as, as if, and resemble demonstrates the richness of imagery in literature. The results reveal that 32 data points are classified as similes based on the simile marker words according to Pierini's theory that is preposition like (17 data), followed by as (9 data), as if (5 data), and the verb resemble (1 datum). In other words, the author prefers to use like simile markers in the source language, which are mostly translated into seperti in the target language. Only three out of six simile translation strategies were found in this study: literal translation (27 data), replacement of vehicle with a different vehicle (3 data), and reduction of the simile to its sense (2 data). The survey on the acceptability of simile translations shows that 29 out of 32 data points are acceptable, while 3 translations are deemed less acceptable. In conclusion, the translation of the simile in The Scarlet Letter novel often uses a literal translation strategy and produces good acceptability from the perspective of Indonesian target readers.

Exploring Characters Transformation Dynamics in Alternate Universe Fanfiction of Pride and Prejudice

Andi Febriana Tamrin — 2025-01-30

Since Henry Jenkins in 1992, the study of fanfiction has evolved significantly, encompassing areas such as feminism, queer theory, and mass culture; nonetheless, many researchers continue to overlook the fundamental aspect that fanfiction is primarily a work of literature, hence neglecting its literary qualities. Due to its significant intertextuality and poacher characteristics, fanfiction serves as an exemplary subject for narratological analysis. The present paper conducts a case study of the alternate universe fanfiction entitle Pride and Five Troubles by JenniferRAKim from Wattpad.com, this fanfiction is based on Jane Austen’s Pride and Prejudice, in order to demonstrate the literary prowess of fan authors in creating viable character-driven behavior as technique to address instability in fanfiction narrative and further their progression, authors of alternate universe fanfiction demonstrate that this form of amateur writing merits a more rigorous literary analysis. The analysis aims to enhance the recognition of the literary valuable of the fanfiction community, advocating for its classification as a genre rather than merely cultural phenomenon in the future. As a result, that the fanfiction Pride and Five Troubles illustrates that the perspectives of the amateurs’ authors merits consideration as well. In crafting the works, authors do not just replicate the source text, instead, they represent a creative transformation executed by the authors.

Heritage Site and Strategic Implementation in Kota Gede Yogyakarta

I Putu Hardani Hesti Duari — 2025-01-31

The research aims to determine the strategic implementation of managing heritage sites in the Kota Gede area. Heritage sites not only have a historical and a cultural value but also has some challenges in term of preserving and utilizing them as tourist destinations. Quantitative method was applied in this study by surveying to 100 tourists who come to Kota Gede and local communities to measure the effectiveness of the PLS4 sem management and analysis strategy. Meanwhile, the questionnaire covers some factors such as conservation, community participation and tourism experience. The results of the SEM-PLS analysis show that the strategies which focus on conservation, education and community participation have a significant effect on increasing the value of cultural heritage and creating tourism experiences with the model showing strong predictions.