Evaluation of Villa Cendana’s Management in Pakem Kaliurang, Yogyakarta: Its Impact on Local Economic and Environmental Development

Abstract

This study aims to evaluate the management of Villa Cendana in Pakem KaliurangYogyakarta, especially regarding its impact on local economic and environmentaldevelopment. As one of the developing tourist destinations, Villa Cendana is expected tocontribute positively to attracting tourists, improving the local economy, and maintainingenvironmental sustainability. This study uses a qualitative descriptive approach with indepth interview techniques, field observations, and documentation. Data were collectedfrom villa managers, local communities, and visiting tourists. This study evaluates severalmanagement aspects, including the villa's contribution to local employment, naturalresource management, and the environmental impacts of villa operations. The analysistechnique in this study uses the Milles and Hubberman approach consisting of datareduction, data presentation and drawing conclusions. The study results indicate thatVilla Cendana has succeeded in creating economic opportunities for the surroundingcommunity through job creation and increasing local income. However, severalenvironmental issues, such as waste management and the impact of water use, requirefurther attention so that villa management remains in line with sustainability principles.This evaluation provides essential insights into how good management can positivelyimpact local economic development while minimising negative environmental impacts.