The Role of the Tourism Awareness Group (Pokdarwis) in Tourism Development in Werur Village, Bikar District, Tambrauw Regency, Southwest Papua Province

Abstract

This study aims to analyze the role of the Tourism Awareness Group (Pokdarwis) intourism development in Werur Village, Bikar District, Tambrauw Regency, SouthwestPapua. Using a qualitative approach with Miles and Huberman's interactive dataanalysis model and SWOT analysis, the study explores the strengths, weaknesses,opportunities, and threats faced by Pokdarwis. The data were collected through indepth interviews with 15 key informants, direct observations, and documentation.The findings indicate that Pokdarwis plays a crucial role in utilizing the tourismpotential of Weru Village, including its natural beauty, mangrove ecosystem, andlocal culture, to create a unique tourist destination. However, major challengesinclude limited training, lack of infrastructure, and operational funding constraints.Significant opportunities were identified through government programs supportingtourism villages and the growing trend of nature and culture-based tourism. Toaddress these challenges, strengthening Pokdarwis' capacity through training,improving infrastructure, and collaborating with various stakeholders are needed.With the right management strategies, Pokdarwis can optimize Werur Village’stourism potential sustainably, enhance local community well-being, and preserve theenvironment and culture.