Human Resource Management Strategy at Golden Flower Hotel in Supporting Sustainable Tourism in Bandung

Abstract

Human resource management (HR) has an important role in supporting sustainabletourism, especially in the hotel sector that relies heavily on service quality. Thisresearch aims to analyze Golden Flower Hotel’s HR management strategy to supportsustainable tourism in the city of Bandung. A qualitative approach was used with acase study method, involving in-depth interviews with hotel managers andoperational staff and direct observation of the HR management practicesimplemented. The results show that Golden Flower Hotel implements several mainstrategies to support sustainable tourism, including continuous training related toenvironmentally friendly services, establishing a work culture that emphasizes socialresponsibility, and developing staff skills to innovate in service. Eco-friendly trainingthat focuses on efficient use of resources, such as water and energy, and wastemanagement have increased staff’s awareness of sustainable practices. Moreover,Golden Flower Hotel also involves employees in corporate social responsibilityactivities that focus on empowering local communities and preserving theenvironment. These findings suggest that an effective HR management strategy thatintegrates sustainability principles not only improves service quality but alsocontributes to a more responsible tourism in Bandung. The implementation of asustainable HR strategy can become a model for other hotels in supportingenvironmentally friendly tourism growth.