Basori M, Nugroho A, Hidayat A. Navigating the Digital Marketplace How Entertainment, Customization, and Trendiness on Social Media Shape Brand Image and Purchase Intentions Among Indonesian Women . JPEB [Internet]. 2026Sep.29 [cited 2026Oct.6];11(2):100-9. Available from: https://publikasi.dinus.ac.id/jpeb/article/view/15284