Basori, Mohamat, Arif Nugroho, and Arif Hidayat. “Navigating the Digital Marketplace How Entertainment, Customization, and Trendiness on Social Media Shape Brand Image and Purchase Intentions Among Indonesian Women”. Jurnal Penelitian Ekonomi dan Bisnis 11, no. 2 (September 29, 2026): 100–109. Accessed October 6, 2026. https://publikasi.dinus.ac.id/jpeb/article/view/15284.