BASORI, M.; NUGROHO, A.; HIDAYAT, A. Navigating the Digital Marketplace How Entertainment, Customization, and Trendiness on Social Media Shape Brand Image and Purchase Intentions Among Indonesian Women . Jurnal Penelitian Ekonomi dan Bisnis, [S. l.], v. 11, n. 2, p. 100–109, 2026. DOI: 10.33633/jpeb.v11i2.15284. Disponível em: https://publikasi.dinus.ac.id/jpeb/article/view/15284. Acesso em: 7 oct. 2026.