The Ideology of Donald Trump and Joe Biden in Their Political Speeches through Appraisal of Attitude

Authors

  • Aulya Puspa Rahmaida Universitas Dian Nuswantoro
  • Setyo Prasiyanto Cahyono Universitas Dian Nuswantoro

Keywords:

appraisal, attitude, ideology, political discourse, political speech

Abstract

ABSTRACTThe title of this study, which is The Ideology of Donald Trump and Joe Biden in Their Political Speeches through Appraisal of Attitude, reflects the objectives: to define the attitudinal appraisal of the speeches and to define the ideology of the speakers. To come to the purpose, the researcher implicates the appraisal system of attitude theory proposed by Martin and White (2005) and political discourse to analyze the speakers' ideology. The campaign speech scripts taken from the website www.rev.com were the speech delivered on the same day by the speakers in different places. Therefore, this study applies purposive sampling data with the model of research: qualitative descriptive. The data results show different number, however, the same pattern of attitude used by Donald Trump and Joe Biden. 63% of the data found indicates positive in Donald Trump's campaign speech with the sub-system mostly in use is judgment and a total of 250 items in use. Joe Biden's campaign speech has 65% indicates the use of positive attitude systems and has judgment with the number of items in use: 121 items. Thus, it differs in the way they use attitude to appraise what and how. As well as their social beliefs, since Donald Trump is a part of the Republican and Joe Biden is a Democrat. Accordingly, the use of attitude in their campaign speech and their social beliefs describe them as presidential candidates who will lead America.ABSTRAKJudul dari penelitian ini adalah The Ideology of Donald Trump and Joe Biden in They Political Speeches through Appraisal of Attitude, yang mencerminkan tujuan penelitian: untuk mendefinisikan sikap sebagai bagian dari sistem penilaian yang digunakan dalam pidato kampanye, dan untuk mendefinisikan ideologi pembicara. Untuk mencapai tujuan tersebut, peneliti mengimplikasikan teori penilaian yang dikemukakan oleh Martin dan White (2005) dan wacana politik untuk menganalisis ideologi pembicara. Naskah pidato kampanye yang diambil dari website www.rev.com merupakan pidato kampanye yang disampaikan di hari yang sama namun berbeda lokasi oleh kedua kandidat. Penelitian ini menggunakan teknik pengambilan data secara purposive sampling dengan model penelitian deskriptif kualitatif. Hasil data menunjukkan angka yang berbeda, namun pola penilaian sikap yang sama yang digunakan oleh Donald Trump dan Joe Biden. 63% data yang ditemukan merujuk kepada penilaian sikap secara positif dalam pidato kampanye Donald Trump dengan sub sistem yang paling banyak digunakan adalah judgment sebanyak 250 item. 65% dari analisis pada pidato kampanye Joe Biden menunjukkan penggunaan sistem penilaian sikap positif dan paling banyak ditemukan penggunaan judgment, dengan jumlah item yang digunakan: 121 item. Di antara kedua kandidat, yang membedakan penggunaan penilaian sikap dalam pidato kampanye mereka adalah siapa atau apa yang mereka evaluasi dan bagaimana; cara mereka menilainya. Terkait ideologi mereka sebagai anggota dari partai politik tertentu, sebagaimana Donald Trump adalah bagian dari Republik dan Joe Biden adalah seorang Demokrat, hal tersebut mempengaruhi ideologi mereka dalam hal strategi pemerintahan yang akan mereka jalankan sebagai calon presiden yang akan memimpin Amerika.

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Published

2024-07-19

Issue

Vol. 1 No. 01 (2022): March 2022

Section

Articles

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Copyright (c) 2022 Aulya Puspa Rahmaida, Setyo Prasiyanto Cahyono

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