Appraisal Analysis of The Attitude Device in “The Deluxe Smart Mask Unboxing and Review” Video by Kuya Buzz

Stefani Ernes Adisti, Sri Mulatsih

Abstract


This study is concerned with the analysis of interpersonal meaning and linguistic features through the lens of Appraisal theory. In more detail, the appraisal theory is focused on one aspect in this study, notably the attitude device. As a result, the purpose of this study is to investigate the aspects of attitude that are realized in Kuya Buzz's video content titled "Deluxe Smart Mask - Unboxing & Review: is it really Smart?" and to identify the values contained in the attitude device using an appraisal system. In this research, the theory of Martin and White (2005), which is based on Systemic Functional Linguistics, was used. Moreover, this study also employs a descriptive qualitative method in conjunction with a Discourse Analysis approach. Meanwhile, the research subject refers to the transcript data collected by observing the content creator's utterances as they are revealed in unboxing and review videos. Furthermore, this study discovered only two attitude devices, Appreciation and Affect, while Judgment was not found in any utterances. Affect is the emotional response to something or a phenomenon. Judgment is dealt with the registration of evaluation and assessment towards behaviors of other individuals. Appreciation is concerned with how people evaluate things or phenomena. The researchers also discovered that the most dominant appraisal device used is Appreciation. It indicates that the author's attitude is identified to be conveyed to the audience during the unboxing and review of video content through the appraisal system.


Keywords


appraisal analysis, attitude device; new normal; review video; unboxing video

Full Text:

PDF

References


Aenida, N.A.N., Herdiawan, R.D. and Rofi'i, A., 2022. An Attitudinal Analysis of Student-Teacher Talk on Online Classroom Interaction. Allure Journal, 2(1), pp.45-60.

Cangara, Hafied. 2002. Pengantar Ilmu Komunikasi. Jakarta: PT. Raja Grafindo Persada.

Chaeronny, M., 2018. Appraisal Analysis on The Rich Chigga Chaos Lyric (Doctoral dissertation).

Entika Fani Prastikawati/ JELS 6 (2) (2021) 122-137 136 English novel. International Journal Of Linguistics, 7(1), 129

Fadhillah, N., 2021. A young influencer’s appraisals in virtual world: the discourse analysis of Rich Brian’s Tweet (Doctoral dissertation, Universitas Islam Negeri Maulana Malik Ibrahim).

Gerot, L & Wignell, P. (1994). Making Sense of Functional Grammar. First Edition. Queensland, Australia. Antipodean Educational Enterprises

Gerot, Linda and P. Wignell. 1994. Making Sense of Functional Grammar. Australia: Gerd Stabler

Hadidi, Y. and Mohammadbagheri-Parvin, L., 2015. Systemic functional linguistics as interpersonal semantics: Appraisal and attitude in the stylistic analysis of an English novel. International journal of linguistics, 7(1), p.129.

Halliday, M. A. K. 1994. An introduction to Functional Grammar (second edition). New York: St. Martin’s Press

Inc.

Halliday, M. A. K., & Matthiessen, Ch. 2004. An Introduction to Functional Grammar. London: Hodder Arnold

Halliday, M.A.K. 1994. An Introduction to Functional Grammar 2nd Edition. London: Edward Arnold Martin

Jatikusumo, H., 2012. Appraisal: radar for catching meaning an analysis of Michael Jackson’s ‘Earth Song’,‘We are the World’, and ‘Heal the World’. English Education Journal, 2(2).

KRIS, A., 2014. Appraisal System in Kurt Cobain's Suicide Letter. Skripsi, Fakultas Ilmu Budaya.

Magfiroh, I., Herdiawan, R.D. and Rofi'i, A., 2021. An Appraisal Analysis of Narrative Text from the 11th Grade English Textbook. Allure Journal, 1(1), pp.63-75.

Marpaung, M.A., 2022. The Realization Of Attitude In Online News Article: An Appraisal Analysis. Pendalas: Jurnal Penelitian Tindakan Kelas dan Pengabdian Masyarakat, 2(2), pp.96-102.

Martin, J.R. & White P.R.R. 2005.The Language of Evaluation: Appraisal in English: Palgrave Macmillan

Martin, J.R. 2003. Introduction. Text 23(2): 171–81.

Martin, J.R. 2014. Evolving systemic functional linguistics: Beyond the clause. Functional Linguistics 1(3): 1–

Muryantina, R., 2015, Determining attitude of Neil Armstrong's diary: appraisal system analysis.

Nassaji, H. 2015. Qualitative and descriptive research: Data type versus data analysis. doi: 10.1177/1362168815572747

Nugraheni, Y., 2011. Sistem appraisal pada teks iklan komersial di tabloid Nova. Parole: Journal of Linguistics and Education, 2(1), pp.45-58.

Nur, A.M. and Hadi, A.S., 2017. Realisasi appraisal dalam aspek attitude pada media online instagram. Jurnal Sasindo UNPAM, 3(2), pp.15-24

Prastikawati, E.F., 2021. Attitude Perspective in BBC News’ Article: An Appraisal Analysis. Journal of English Language Studies, 6(2), pp.122-137.

Pusparini, A., Djatmika, D. and Santosa, R., 2017. Analisis sistem appraisal berita proses eksekusi Duo Bali Nine (pendekatan linguistik sistemik fungsional). Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya, 4(2).

Setyaningsih, N. and Larassati, A., 2019. Delving into Students' Attitude towards Teaching and Learning Process: An Appraisal Analysis of Course. ELLiC 2019, p.179.

Sodiq, J., Budiman, T.C.S. and Hidayat, N., 2022. Appraisal Analysis Of Characterization Of The Main Character In Pramoedya Ananta Toer's Novel In Indonesian And English Translation Of This Earth Of Mankind. Eternal (English Teaching Journal), 13(1), pp.39-54.

Suherman, S., 2008. Sistem Appraisal Berita Kriminal Pada Harian Meteor Dan Harian Suara Merdeka (Doctoral dissertation, Program Pasca Sarjana Universitas Diponegoro).

Widya, V., 2008. Analisis Sistem Appraisal dan Ideologi dalam Kolom Punk-Zine. Universitas Diponegoro:

Tesis.

Winarni, S., 2012. Analisis Appraisal System Kumpulan Wacana “Sungguh-Sungguh Terjadi” Pada Surat Kabar Kedaulatan Rakyat. Universitas Negeri Yogyakarta. Skripsi, Yogyakarta.

Yuningsih, Y., 2018. An appraisal analysis: The interpersonal meanings in the discourse of a lyric. Getsempena English Education Journal, 5(2).




DOI: https://doi.org/10.33633/str.v3i1.7739

Article Metrics

Abstract view : 148 times
PDF - 80 times

Refbacks

  • There are currently no refbacks.


ISSN 3021-8225

Indexed by:

 

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.