A Good Practical Use of Digitizing in the Digital Tourism Sub-sector

Authors

  • Reinaldi Reinaldi
  • Syaiful Ade Septemuryantoro

DOI:

https://doi.org/10.33633/str.v3i1.7639

Abstract

The Writer uses the Library Research method in writing this article. The first way to run a business is to find the right idea. Usually, ideas sold in the sector of a business will increase profits for the company that sells and consumers who buy the idea (the form of the idea is usually in the form of a product or service). The process of selling can occur because of market demand that has a reasonable enough reason so that there is a dependence made by consumers in meeting their needs. In this case, it can be concluded that a product is the core component of an online business. The digitization process itself is how a company changes the way it markets its products which initially used the old conventional such as word-of-mouth marketing. This method is still relevant and can be used in marketing a product, but in its application in the real world, there are better things in marketing the product. An example of the application of the digitization process is the creation of a website for the product. In this case, the product of tourism can be called digital tourism because creating a website, can make it easier to increase the exposure of a product so that it is expected to add value that is sold and needed by consumers who will meet their needs

References

Tjiptono, Fandy. (2020). Pemasaran Jasa. Yogyakarta: Andi.

Sanjaya, Ridwan dan Tarigan Josua. 2009. Creative Digital Marketing. Jakarta : PT Elex Media Komputindo.

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Prayogo, Rangga Restu, Perkembangan Pariwisata Dalam Perspektif Pemasaran, 2018, PT Lontar Digital Asia

Soekresno. 2001. Manajemen Food & Beverage Service Hotel. Jakarta:Gramedia

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Published

2022-12-01