Politeness Strategies as Form of Hospitality in the Field of Tourism in Japanese Restaurants

Authors

  • Anak Agung Ayu Dian Andriyani
  • Ida Ayu Putri Gita Ardiantar
  • Wayan Nurita
  • I Komang Sulatra

DOI:

https://doi.org/10.33633/str.v3i1.7604

Abstract

This qualitative study aimed to find politeness strategies in the interaction of consumers and staff in Japanese restaurants. The primary data source is in the form of dialogue that occurs during the interaction between staff and tourists both local and foreigners as consumers. The data were taken from ten Japanese restaurants in Denpasar City with a very high intensity of buyer visits. The observation method was applied in collecting the data and the techniques used were recording the interactions, listening to the conversation, and taking notes which was supported by interviewing ten Japanese restaurant staff and consumers. The pragmatic equivalent approach is a basic reference for research because it pays attention to the context of the situation in each dialogue. The results showed that there is an implementation of negative politeness strategies focusing on the use of a variety of respect at the beginning of the meeting regardless of local and international consumers as well as polite speech and respectful attitude; and the existence of positive politeness strategies by closing the distance through friendly service, paying attention to visiting tourists. In addition, the Japanese culture of interaction in the form of hospitality is highly applied. Therefore, the services provided provide comfort to consumers as if they were in Japan. This phenomenon provides an illustration that the application of appropriate politeness strategies in Japanese restaurants is a form of implementation of hospitality to consumers.

References

Andriyani, A. A. A. D. (2022). Kesantunan dalam bergosip pedagang di pasar tradisional. KEMBARA: Jurnal

Keilmuan Bahasa, Sastra, dan Pengajarannya, 8(1), 131-142.

Andriyani, A. A. A. D., Sundayra, L., Meidariani, N. W., & Santika, I. D. A. D. M. (2022). Kesantunan Ranah

Keluarga Perkawinan Antar Bangsa Jepang dan Bali. Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan

Kesusastraan, 13(2), 81-91.

Andriyani, A. A. A. D., Sundayra, L., & Permana, I. W. S. A. (2021, June). Kesantunan Berbahasa Hasil Unggahan

Motivator Merry Riana. In Prosiding Seminar Sastra Budaya dan Bahasa (SEBAYA) (Vol. 1, No. 01, pp.

-49).

Bambang Sujatno, (2011) Hospitality:Secret Skills, Attitudes, and Performances for Restaurant Manager.

Yogyakarta.CV. Andi Press.

Brown, P. and Levinson, S. C. 1978. Universals in Language Usage: Politeness Phenomena. Cambridge:

Cambridge University Press.

Cahyani, D. N., & Rokhman, F. (2017). Kesantunan Berbahasa Mahasiswa dalam Berinteraksi di Lingkungan

Universitas Tidar: Kajian Sosiopragmatik. Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 6(1),

-52.

Ciubancan, Magdalena. 2015. Principles of Communication in Japanese Indirectness and Hedging. Romanian

Economic Business Review vol. 10. Issue 4. Pages 246-253.

Dewi, I. A. S. R., & Budhi, M. K. S. (2017). Analisis Pendapatan Usaha Warung Tradisional Dengan Munculnya

Minimarket Di Kota Denpasar. E-Jurnal EP Unud, 6(12), 2379-2407.

Hamid, Z., Abu, N. Z., & Zulkifley, A. (2015). Strategi komunikasi dalam kalangan murid pelbagai etnik. Jurnal

Komunikasi, 31(1), 171-86.

Jumanto, 2011. Pragmatik. Dunia Linguistik Tak Selebar Daun Kelor. Semarang: WorldPro Publishing.

Kesuma, Tri Mastoyo Jati. 2007. Pengantar (Metode) Penelitian Bahasa.

Leech, G. 1983. Principles of Pragmatics. London and New York: Longman.

Mulyani, 2012. Bahasa Guru’Tindak Tutur Direktif Guru dalam Kegiatan Belajar Mengajar di Kelas’. Surakarta:

UNS Press.

Nadar, F.X. 2009. Pragmatik & Penelitian Pragmatik. Yogyakarta: Graha Ilmu.

Palandi, E. H. (2019). Filosofi dalam konsep Omotenashi pada tindak tutur bahasa Jepang. Outlook Japan.

Pramujiono, A., & Nurjati, N. (2017). Guru sebagai Model Kesantunan Berbahasa dalam Interaksi Instruksional

di Sekolah Dasar. Mimbar Pendidikan, 2(2).

Sen Genshitsu & Sen Soshitsu. 2004. Urasenke Chado Textbook. Kyoto. Urasenke Foundation.

Sibarani. 2004. Pengajaran Pragmatik. Bandung: Angkasa

Wijayanti, A., & Shalima, I. (2020). Kesantunan Berbahasa pada Judul Berita Politik di Media Massa Online.

Transformatika: Jurnal Bahasa, Sastra, dan Pengajarannya, 4(1), 28-37. Yogyakarta. Carasvatibooks.

Yule, G. 1996. Pragmatics. New York: Oxford University Press

Downloads

Published

2022-12-01