Strategies to Increase Workforce Effectiveness of the Zoomers Generation in the Hospitality Industry: A Case Study of Hotels in Magelang Area

Abstract

This research aims to analyze effective strategies to increase the effectiveness of theGeneration Z workforce in the hospitality industry, with a focus on hotels in Magelangarea. A qualitative approach using Miles and Huberman's interactive data analysis modelwas used to process the data obtained through interviews, observation, anddocumentation. The research population included all of the star hotels in Magelang areathat have Generation Z workers. The sample was selected using a purposive samplingtechnique, with the criteria of 1) generation Z workers who have worked for more thansix months; 2) managers or administrators who are directly involved in managing humanresources; and 3) management practitioners or experts who have experience inmanaging Generation Z. The sample involved 3 Generation Z workers, 2 hotel managers,and 1 management practitioner. The research results show that the application of digitaltechnology is a key element in supporting the efficiency and engagement of theGeneration Z workforce. In addition, technology-based training and interactive methodshave proven to be more effective in improving their skills compared to traditionalmethods. Generation Z also show high expectations for work-life balance, which has animpact on their level of satisfaction and loyalty to the organization. An inclusive workculture and recognition of performance are other factors that encourage their motivationand productivity. This research concludes the importance of an adaptive and innovativemanagement approach to managing the Generation Z workforce. With strategies thatinclude technology, relevant training, work flexibility, and reward systems, hotels inMagelang can increase their competitiveness in the increasingly competitive hospitalitysector.